Tagged With "Move Your Way Campaign"
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America Saves
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College of Menominee Nation and the University of Wisconsin-Madison Indigenous Food Sovereignty Initiative partner with eXtension through USDA-NIFA Cooperative Agreement
The U.S. Department of Agriculture (USDA) 2018-2022 Strategic Plan recognizes its role in helping provide access to safe and nutritious food for limited income people, by supporting limited resource individuals and families in their efforts to escape food insecurity and hunger and improve their well-being. These objectives require partnerships between State, local agencies, Federal, and public and private entities to support best practices in implementing effective programs and ensuring...
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ICYMI: Back To the Future: Using Mass Media for Extension Communications Webinar
Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats.
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NPSEC and Texas A&M Agrilife Extension partner with eXtension through USDA-NIFA Cooperative Agreement for Mass Media Pollinator Stewardship Effort
Advancing the role of integrated pest management, including effective use of pesticides, is critical to controlling the spread of harmful pests and diseases. It is estimated that 40 percent of global crops are lost to agricultural pests each year. The US Department of Agriculture Strategic Plan 2018-2022 emphasizes prevention and mitigation of agricultural pests and disease. There are recognized, undesirable effects associated with application and misuse of pesticides, especially by the...
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UNL’s Weather Ready Farms Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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Google Analytics Q&A
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ICYMI: A Virtual Tour: Explore Nutrition Tools and Resources from USDA and HHS Websites
We had a wonderful and very informative webinar yesterday with @Marcia Greenblum & @colleen.sideck from USDA, and @Holly H. McPeak from the U.S. Department of Health and Human Services! During the webinar, these panelists guided participants through the different nutrition tools and resources found on the USDA and HHS sites. There were a TON of resources that they covered, and as promised - we wanted to share that list here: If you missed the webinar, you can find a recording of it here...
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Live Stream at 2 PM ET Today! Unpacking the Content Creation Process: How NPSEC Optimizes Existing Cooperative Extension Resources
Open this post in Connect Extension to view the live stream! Launching a state-wide campaign can be daunting, but the content creation process doesn't have to be! In this webinar, Kara Maddox from the National Pesticide Safety Education Center (NPSEC) and Nathan Hermond from Prairie View A&M University Cooperative Extension describe how they transformed existing Pollinator Stewardship Resources into an engaging Pollinator Prep Guide. Designed to engage Millennials and their families...
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In Case You Missed It! - Unpacking the Content Creation Process Webinar
Yesterday afternoon Nathan Hermond with Prairie View A&M University Cooperative Extension and Kara Maddox with the National Pesticide Safety Education Center hosted a webinar on how we transformed existing Cooperative Extension content into an engaging Pollinator Prep Guide designed for Millennials and their families. Click here to watch the recording today! In the webinar, we spoke about the nifty poll featured offered by 99designs - as well as the ability to start a competition among...
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What’s It Like to Work with the eXtension Foundation as an NTAE Project? - Using Mass Media for Extension Messaging
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support, accelerate, and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative...
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Live Stream Today at 3 PM ET! Wrapping Up the Pollinator Stewardship Pilot Program: Outcomes, Metrics & Next Best Steps
Join us here in Connect Extension for a live stream of today's webinar! The Prairie View A&M University Pollinator Pilot has come to a close. Join us to find out how the campaign helped PVAMU's Cooperative Extension Program reach new audience members via radio, digital and social media outreach initiatives. Joining me will be Adam Winters, Chief Innovation Officer for Land.US and creator of AgNearMe.com, as well as Erica Overfelt and Braden Kobeski, Social Media and Engagement Officers...
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Live Stream at 2 PM ET! Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Live Stream Available Here in Connect Extension Gain research insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages using social media. Presenters: Jackie Haven/Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture Jackie Haven oversees USDA’s...
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New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...
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ICYMI: The New Nutrition Facts Label: What’s Changed and What’s Been Updated
Last week, we hosted three wonderful folks from the FDA Center for Food Safety and Applied Nutrition (CFSAN). They took us “behind the label” to share background on the changes and provide an in-depth tour of the updated Nutrition Facts label. CFSAN staff also shared educational materials and resources on the updated Nutrition Facts label for both health professionals and consumers. If you didn't get a chance to catch this presentation - the recording is available here ! By popular demand,...
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Let’s Talk GMOs: A New Online Course from UConn CAHNR
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
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ICYMI: Getting Ready to Tell Consumers about MyPlate and the 2020 – 2025 Dietary Guidelines for Americans
Yesterday we had a fabulous panel from the USDA Center for Nutrition Policy & Promotion talk to us about MyPlate and the 2020-2025 Dietary Guidelines. 500 Cooperative Extension professionals joined us and brought some great questions with them for the 30 minute Q&A portion! If you didn't get a chance to catch it, the recording is now available . Additionally, @Barbara Jirka was kind enough to provide a copy of the slides and a handout - I've attached those to this post!
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Registration Open: Let’s Talk GMOs Online Course
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
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Re: COVID-19 Vaccine Education Toolkits for Cooperative Extension
Thanks for sharing the excellent resource Roger...and for giving some good context on how it might be used. Know that CDC also has a toolkit for essential works (think ag and food workers) is also important as well as we collaborate with our partners in Ag, Forestry, Sea Grant, and such. CDC Essential worker toolkit . We'll be preparing our workforce to handle both toolkits as part of a vaccination education campaign.
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A Plan to Stick Together
"So much of what we call management consists of making it difficult for people to work." -Peter Drucker We never really get clarity, we're always seeking it. Here are some points of clarity to help bring people together because... "We don't have to do it all alone...we were never meant to." -Brene' Brown Leadership vs Management Let's stop calling leadership, management & management, leadership. Management is for resources, leadership is for people. The Scarcity of Time When a critical...
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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Food Waste Reduction Challenge Begins April 12
A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Vaccinate With Confidence for COVID-19 (Activity 1)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) VACCINATE WITH CONFIDENCE FOR COVID-19 (ACTIVITY 1) DATES: MAY 1, 2021 - APRIL 30, 2022 ELIGIBILITY: The RFA for EXCITE Activity 1 is open to all Extension professionals at all Land-Grant Universities (1862, 1890, 1994). For Activity 1, one application per institution is eligible to be considered, determined at the...
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Extension Collaborative on Immunization Teaching and Engagement: May 2021 Immunization Education Programs Spotlight
Cooperative Extension programs are making an impact on communities across the country with immunization education efforts, particularly with vaccine-hesitant individuals. Activities include mobile vaccination clinics in partnership with local health organizations, social media campaigns, the development of online toolkits promoting research-based immunization information, and more. This month, the EXCITE program is highlighting how an immunization education program in Virginia implemented a...
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