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Using Surveys to Develop Successful Fund Raising Strategies

“The ESP Resource Development and Management Committee will host a webinar April 7, 2016 at 1:00 p.m. EST/ 12:00 p.m. CST. The Webinar will highlight MU Extension’s use of surveys in raising funds,” says Mark Stillwell, University of Missouri Extension Project Administrator and committee member.

 “Amid waning public financial support for Extension program offerings, highly strategic and professional fundraising practices are necessary to gain momentum among private philanthropists and close the fiscal gap,” says Catherine Comley Adams, MU Extension Director of Advancement. “MU Extension conducted a pre-campaign stakeholder survey to inform extension leadership on how to execute fundraising initiatives tailored to the donors.”

The April 7, 2016 webinar will be led by Catherine Comley Adams, Advancement Associate Douglass Butler, and Mark Stillwell.                                  

The webinar will explain how MU Extension advancement staff administered the survey, what was learned, what is being done with the findings, and how others may replicate the methods to benefit their own fundraising efforts more strategically.

“As a result, MU Extension is better positioned to recruit significant private financial support according to donors’ unique interests,” noted Adams.

The webinars will be delivered through Adobe Connect and recorded for future uses within ESP:

Please contact Mark Stillwell,, for more information and to register for the webinar.

This webinar is sponsored by Epsilon Sigma Phi (ESP), the national extension fraternity. Epsilon Sigma Phi (ESP) is dedicated to fostering standards of excellence in the Extension System and developing the Extension profession and professional.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

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