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Live Stream at 2 PM ET Today! Unpacking the Content Creation Process: How NPSEC Optimizes Existing Cooperative Extension Resources


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Launching a state-wide campaign can be daunting, but the content creation process doesn't have to be! In this webinar, Kara Maddox from the National Pesticide Safety Education Center (NPSEC) and Nathan Hermond from Prairie View A&M University Cooperative Extension describe how they transformed existing Pollinator Stewardship Resources into an engaging Pollinator Prep Guide.

Designed to engage Millennials and their families across the state of Texas, our Pollinator Prep Guide asks folks to identify, attract and protect pollinators in their yards and gardens this summer. Wondering how they maintained the integrity of Cooperative Extension Messaging? Join us for our webinar where we will also reveal the winning Pollinator Prep Guide design

This presentation is hosted by the eXtension Foundation and highlights one of the New Technologies for Agricultural Extension (NTAE, Cooperative Agreement with USDA-NIFA) 2019-2020 projects. This project is focused on using mass media for Extension messaging; learn more about this project here

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of useat

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