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Communicating Healthful Dietary Guidance - "It's All About You" Communicators Tool Kit Webinar

The Dietary Guidelines Alliance has released an updated digital edition of the It’s All About You Communicators Tool Kit, a teaching tool to help nutrition communicators convey positive, simple and consistent nutrition and health messages to consumers. As a member of the Alliance, International Food Information Council has partnered with other leading public and private food, nutrition and health organizations and societies, food industry organizations and the government, to utilize the Tool Kit in order to consistently promote the Dietary Guidelines for Americans. The Tool Kit, which consists of a booklet, fact sheets and slide presentation, includes new, consumer-tested messages that provide practical advice on how to apply the Dietary Guidelines in our lives.

About the Dietary Guidelines Alliance

The mission of the Dietary Guidelines Alliance is to provide positive and simple messages to help American consumers achieve healthy, active lifestyles, consistent with The Dietary Guidelines for Americans. The Alliance’s strength has been in both its commitment to a consumer-focused research program and its network of partners, which includes 16 members in liaison with the United States Department of Agriculture and Department of Health and Human Services in carrying out its mission.

About the Tool Kit

The It's All About You campaign was launched in 1996 by the Alliance in order to build nutrition message platforms that consumers could understand and use to improve their health. In 1999, the Alliance introduced the It's All About You Nutrition Communicator's Tool Kit, which has been periodically updated and evaluated to reflect the latest science and recommendations from the Dietary Guidelines for Americans and to ensure consumer relevance. The current edition was developed in collaboration with the University of Nebraska-Lincoln Extension Service.

The 2010 Dietary Guidelines for Americans and 2012 Physical Activity Guidelines for Americans Midcourse Report: Strategies to Increase Physical Activity Among Youth, provided the foundation for the Tool Kit, which emphasizes the MyPlate guidance system and the primary themes including; Be Realistic, Be Active, Be Balanced, Be Adventurous and Be Sensible.

Each theme includes practical health and nutrition advice that can be easily incorporated into consumers’ lifestyles, as well as tips to help the entire family take ownership of their health. Key messages from the Tool Kit include:

·“Fun stuff counts as exercise!”

·“Take charge of your weight” and “Know your (calorie) number”

·“Expand your tastes to enjoy a variety of foods. Enjoy a variety of physical activities.”

·“Enjoy all foods, just don’t overdo it.”

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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