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Take a Tour with the MyPlate Team: Walk Through The New Personalized Digital Tools and Resources

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Start Simple with MyPlate: Learn about the new MyPlate website and suite of digital tools and resources that were launched upon the release of the Dietary Guidelines, 2020-2025. Explore the MyPlate tools to help you reach audiences at every life stage.


Speakers:

Jessica Larson, MS, RD
Public Affairs Specialist, Center for Nutrition Policy and Promotion,
U.S. Department of Agriculture

Jessica Larson has served as a Nutritionist and Public Affairs Specialist at the U.S. Department of Agriculture’s Food and Nutrition Service, Center for Nutrition Policy and Promotion (CNPP) since 2014.

As a registered dietitian with experience in consumer messaging and communication, Jessica has focused her work at USDA on communicating the Dietary Guidelines for Americans to consumers, media, and stakeholders. She was a member of the inter-departmental Dietary Guidelines for Americans writing team that wrote and developed the 2015-2020 edition and was involved in the process to develop the 2020-2025 Dietary Guidelines for Americans.

To help ensure the Dietary Guidelines resonate with consumers, Jessica has led consumer messaging research and audience segmentation research to be applied to the MyPlate consumer campaign. Jessica manages external and governmental affairs for CNPP, particularly as they relate to the Dietary Guidelines for Americans.

Prior to her time at USDA, Jessica worked at the Academy of Nutrition and Dietetics, the National Institutes of Health Clinical Center, and Cline, Davis, Mann – a healthcare advertising agency in New York City.

Jessica received her undergraduate degree in Neuroscience from Brown University and her Masters degree in Biochemical and Molecular Nutrition from Tufts Friedman School of Nutrition. She completed her dietetic internship at the National Institutes of Health.

Barbara Jirka, PhD
Nutritionist, Center for Nutrition Policy and Promotion, Food and Nutrition Service
U.S. Department of Agriculture

Barbara Jirka is a Nutritionist with the U.S. Department of Agriculture, Food and Nutrition Service, Center for Nutrition Policy and Promotion. Throughout her career, working with education and food industry producers and manufacturers, she has been involved in developing and marketing nutrition education programs. Currently she leads the MyPlate National Strategic Partner initiative which reaches millions of consumers with MyPlate messages. Barbara earned a PhD as part of the Child Nutrition Leadership Academy at Iowa State University, Master of Science degree in Vocational and Adult Education and a Bachelor of Science degree in Family and Consumer Science at University of Nebraska-Lincoln.

Mary Herrup, RD
Nutritionist, Center for Nutrition Policy and Promotion, Food and Nutrition Service
U.S. Department of Agriculture

Mary is a Registered Dietitian with the U.S. Department of Agriculture (USDA), Food and Nutrition Service in Alexandria, VA. As a Nutritionist with the Center of Nutrition Policy and Promotion/Office of Nutrition Marketing & Communications for over 10 years, Mary has enjoyed the opportunity to work on a variety of projects. Her primary area of focus has been the development of online interactive tools designed to help consumers implement the Dietary Guidelines for Americans. Among Mary’s most recent projects is the Start Simple with MyPlate app launched in early 2020 and available to download in the App Store and Google Play.

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