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Healthy Eating, Social Media, & Lower Income Communities – A Research Review


Recording Available Here

Gain research insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating.  Find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages using social media.


Jackie Haven/Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture

Jackie Haven oversees USDA’s programs to set national nutrition policy, and design and implement innovative and effective science-based national nutrition promotion and outreach programs, to improve the health of all Americans.  CNPP is responsible for several programs, including the development and promotion of the Dietary Guidelines for Americans, USDA’s Nutrition Evidence Systematic Review, the Healthy Eating Index, and the USDA Food Plans.  Ms. Haven provided food icon, the website, USDA’s award-winning SuperTracker and the associated multi-model, multi-year Dietary Guidelines consumer communications campaign.  Under the MyPlate public-private partnerships initiative, she helps lead a challenge to corporate America, youth, community and research organizations, educators, healthcare providers, and the media, to help magnify the reach of Dietary Guidelines nutrition messages by creatively working in ways that promote healthy eating practices and increase physical activity.

Ms. Haven has been with USDA for over 25 years.  She holds a master’s degree in clinical nutrition from New York University and bachelor’s  in psychology and marketing from the State University of New York at Albany.  She is a registered dietitian.

Jessica Larson, MS, RD
Public Affairs Specialist, Center for Nutrition Policy and Promotion,
U.S. Department of Agriculture

Jessica Larson has served as a Nutritionist and Public Affairs Specialist at the U.S. Department of Agriculture’s Food and Nutrition Service, Center for Nutrition Policy and Promotion (CNPP) since 2014. 

As a registered dietitian with experience in consumer messaging and communication, Jessica has focused her work at USDA on communicating the Dietary Guidelines for Americans to consumers, media, and stakeholders. She was a member of the inter-departmental Dietary Guidelines for Americans writing team that wrote and developed the 2015-2020 edition and is involved in the current process to develop the upcoming 2020-2025 Dietary Guidelines for Americans.

To help ensure the Dietary Guidelines resonate with consumers, Jessica has led consumer messaging research and audience segmentation research to be applied to the MyPlate consumer campaign. Jessica manages external and governmental affairs for CNPP, particularly as they relate to the Dietary Guidelines for Americans.

Prior to her time at USDA, Jessica worked at the Academy of Nutrition and Dietetics, the National Institutes of Health Clinical Center, and Cline, Davis, Mann – a healthcare advertising agency in New York City.

Jessica received her undergraduate degree in Neuroscience from Brown University and her Masters degree in Biochemical and Molecular Nutrition from Tufts Friedman School of Nutrition. She completed her dietetic internship at the National Institutes of Health.

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