Empower Your Community's Farmers Markets: Data-Driven Marketing Insights
Wednesday, April 2, 2025
11 am CST
Registration is required: https://bit.ly/4bPq1M8
Please note that you must have an active Zoom account to register.
This webinar will equip Extension professionals with:
Nationally Representative Data: Gain insights into consumer motivations, barriers to attendance, and desired experiences at farmers markets through results from a national survey
Proven Social Media Strategies: Learn from paid social media tests conducted with 12 markets across six states, revealing effective messaging on Facebook and Instagram.
Practical Tools & Resources: Preview the upcoming Farmers Market Communication Toolkit, a valuable resource for market operators in your communities.
Leverage this research to provide targeted support and empower farmers markets to thrive in your service area.
Meet our presenters:
Bret Shaw
Professor, Department of Life Sciences Communication
Communication Specialist, Division of Extension
University of Wisconsin-Madison
Laura Witzling
Research Consultant, Farmers Market Coalition
Darline Wolnik
Senior Project Manager, Farmers Market Coalition
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