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ICYMI: Back To the Future: Using Mass Media for Extension Communications Webinar

 

Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats. 

Kara Maddox, National Pesticide Safety Education Center (NPSEC) Creative Director, Communications and NTAE eXtension Fellow, was joined by her teammates Tom Smith, NPSEC Executive Director, and Courtney Weatherbee, NPSEC Executive Assistant, to share the project background and big picture overview, the organizational and creative challenges experienced so far with this project. This included the challenge of bridging the gap between academia and corporate cultures as well as technology challenges, especially tool use. The benefits of converting long-form written publications with short-form radio “spots” that link through a website landing page for more information was shared.

A lively discussion via the chat included participant examples of academic/corporate partnerships, personal data collection, and privacy concerns as well as recommendations to work with institutional communications/marketing and/or legal departments as needed. 

Many feedback comments shared this as the biggest takeaway from this webinar, “The importance of boiling down the large content to small bite-sized shareable content. Also learning about the different speeds was very helpful for perspective when working on projects.

Opportunities for additional content, conversation, and sharing are available in the Mass Media for Extension Messaging group in Connect.Extension.org, open to all Cooperative Extension professionals nationwide. 

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The eXtension Foundation is a membership-based non-profit designed to be the engine fueling U.S. Cooperative Extension’s advancement in making a more visible and measurable impact in support of education outreach from land-grant universities/colleges located in every state and territory. eXtension is embedded in the U.S. Cooperative Extension System and serves on the Extension Committee on Organization and Policy (ECOP). eXtension provides an array of opportunities for Extension professionals that foster innovation creation, the adoption of innovations at member institutions, and increased impact of Extension programs. This work is supported by your membership dollars and funding from USDA-NIFA, grant no. 2019-41595-30123. For more information on eXtension membership, please visit eXtension.org. You can also find our Terms of Service here

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