Yesterday afternoon Nathan Hermond with Prairie View A&M University Cooperative Extension and Kara Maddox with the National Pesticide Safety Education Center hosted a webinar on how we transformed existing Cooperative Extension content into an engaging Pollinator Prep Guide designed for Millennials and their families.
In the webinar, we spoke about the nifty poll featured offered by 99designs - as well as the ability to start a competition among graphic designers. We had over 80 designs to choose from when creating our Pollinator Prep Guide. Click here to learn how 99designs can elevate your content creation process for your next campaign.
In the webinar, we asked participants if their Cooperative Extension audiences preferred digital media (infographics, digital images, PDFs, JPG, PNG, etc) or physical cards, posters or flipbooks. Nearly 2/3 of participants reported their Extension audiences prefer digital media.
Finally, in our Q&A sesh, we received many questions about our target audience - Millennials - and how we created our 4 Millennial Personas. Stay tuned to learn how we collected our audience insights and how students at the University of Missouri helped guide our process through the Adzou Program!