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In Case You Missed It! - Unpacking the Content Creation Process Webinar

 

Yesterday afternoon Nathan Hermond with Prairie View A&M University Cooperative Extension and Kara Maddox with the National Pesticide Safety Education Center hosted a webinar on how we transformed existing Cooperative Extension content into an engaging Pollinator Prep Guide designed for Millennials and their families.

Click here to watch the recording today!

In the webinar, we spoke about the nifty poll featured offered by 99designs - as well as the ability to start a competition among graphic designers. We had over 80 designs to choose from when creating our Pollinator Prep Guide. Click here to learn how 99designs can elevate your content creation process for your next campaign. 

FUN FACT

In the webinar, we asked participants if their Cooperative Extension audiences preferred digital media (infographics, digital images, PDFs, JPG, PNG, etc) or physical cards, posters or flipbooks. Nearly 2/3 of participants reported their Extension audiences prefer digital media. 

Finally, in our Q&A sesh, we received many questions about our target audience - Millennials - and how we created our 4 Millennial Personas. Stay tuned to learn how we collected our audience insights and how students at the University of Missouri helped guide our process through the Adzou Program!

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The eXtension Foundation is a membership-based non-profit designed to be the engine fueling U.S. Cooperative Extension’s advancement in making a more visible and measurable impact in support of education outreach from land-grant universities/colleges located in every state and territory. eXtension is embedded in the U.S. Cooperative Extension System and serves on the Extension Committee on Organization and Policy (ECOP). eXtension provides an array of opportunities for Extension professionals that foster innovation creation, the adoption of innovations at member institutions, and increased impact of Extension programs. This work is supported by your membership dollars and funding from USDA-NIFA, grant no. 2019-41595-30123. For more information on eXtension membership, please visit eXtension.org. You can also find our Terms of Service here

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