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In Case You Missed It! - Unpacking the Content Creation Process Webinar


Yesterday afternoon Nathan Hermond with Prairie View A&M University Cooperative Extension and Kara Maddox with the National Pesticide Safety Education Center hosted a webinar on how we transformed existing Cooperative Extension content into an engaging Pollinator Prep Guide designed for Millennials and their families.

Click here to watch the recording today!

In the webinar, we spoke about the nifty poll featured offered by 99designs - as well as the ability to start a competition among graphic designers. We had over 80 designs to choose from when creating our Pollinator Prep Guide. Click here to learn how 99designs can elevate your content creation process for your next campaign. 


In the webinar, we asked participants if their Cooperative Extension audiences preferred digital media (infographics, digital images, PDFs, JPG, PNG, etc) or physical cards, posters or flipbooks. Nearly 2/3 of participants reported their Extension audiences prefer digital media. 

Finally, in our Q&A sesh, we received many questions about our target audience - Millennials - and how we created our 4 Millennial Personas. Stay tuned to learn how we collected our audience insights and how students at the University of Missouri helped guide our process through the Adzou Program!


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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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