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In Case You Missed It! - Unpacking the Content Creation Process Webinar

 

Yesterday afternoon Nathan Hermond with Prairie View A&M University Cooperative Extension and Kara Maddox with the National Pesticide Safety Education Center hosted a webinar on how we transformed existing Cooperative Extension content into an engaging Pollinator Prep Guide designed for Millennials and their families.

Click here to watch the recording today!

In the webinar, we spoke about the nifty poll featured offered by 99designs - as well as the ability to start a competition among graphic designers. We had over 80 designs to choose from when creating our Pollinator Prep Guide. Click here to learn how 99designs can elevate your content creation process for your next campaign. 

FUN FACT

In the webinar, we asked participants if their Cooperative Extension audiences preferred digital media (infographics, digital images, PDFs, JPG, PNG, etc) or physical cards, posters or flipbooks. Nearly 2/3 of participants reported their Extension audiences prefer digital media. 

Finally, in our Q&A sesh, we received many questions about our target audience - Millennials - and how we created our 4 Millennial Personas. Stay tuned to learn how we collected our audience insights and how students at the University of Missouri helped guide our process through the Adzou Program!

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This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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