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Start Simple with MyPlate: Your “go to” nutrition resource!


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Learn how Start Simple with MyPlate can help you reach consumers with nutrition information based on the Dietary Guidelines for Americans.  Learn about recent consumer insights.  Discover easy to use resources to make your nutrition outreach easy.


Jackie Haven, MS, RD 
Deputy Administrator,
Center for Nutrition Policy and Promotion
U.S. Department of Agriculture

 Jackie Haven oversees USDA’s programs to set national nutrition policy, and design and implement innovative and effective science-based national nutrition promotion and outreach programs to improve the health of all Americans. She oversees projects including the development and promotion of the Dietary Guidelines for Americans and MyPlate, USDA’s Nutrition Evidence Systematic Review, the Healthy Eating Index, and the USDA Food Plans. 

Ms. Haven oversees the development of consumer communications resources that translate the Dietary Guidelines for Americans into consumer friendly messages and food icons such as the Pyramid, MyPyramid, and MyPlate, the website, USDA’s award-winning SuperTracker and many campaigns including the recently released Start Simple with MyPlate and the Start Simple with MyPlate App.

Under the MyPlate public-private partnerships initiative, she helps lead a challenge to corporate America, youth, community and research organizations, educators, healthcare providers, and the media, to help magnify the reach of Dietary Guidelines nutrition messages by creatively working in ways that promote healthy eating practices and increase physical activity.

Ms. Haven has been with USDA for over 25 years.  She holds a master’s degree in clinical nutrition from New York University and bachelor’s in psychology and marketing from the State University of New York at Albany.  She is a registered dietitian.

Stephenie L. Fu, 
Senior Policy Advisor,
Center for Nutrition Policy and Promotion, Food and Nutrition Service
U.S. Department of Agriculture

 Stephenie Fu has focused her energy over more than 25 years on innovating for social causes and positive behavior change, particularly in food and nutrition. As Senior Policy Advisor at the U.S. Department of Agriculture (USDA) Center for Nutrition Policy and Promotion (CNPP), Ms. Fu provides counsel to leadership and drives strategic integration across CNPP to help advance its mission to improve the health and well-being of Americans by developing and promoting dietary guidance that links scientific research to the nutrition needs of consumers. Her work involves strategic planning, issues management, governmental affairs, and stakeholder relations for CNPP’s initiatives, which include the Dietary Guidelines for Americans, Nutrition Evidence Library, Healthy Eating Index, MyPlate, and USDA Food Plans including the Thrifty Food Plan.

Ms. Fu served as a writer for the 2015-2020 Dietary Guidelines for Americans, and as senior counsel on the translation of the latest Dietary Guidelines into new MyPlate consumer efforts through audience research, message development, and campaign creation. Prior to joining CNPP, she worked with its staff and the U.S. Department of Health and Human Services (HHS) over the years as external counsel through the testing and development of the 2005 and 2010 editions of the Dietary Guidelines consumer messaging and consumer tools, including the development of MyPyramid, MyPlate, and SuperTracker. Over the years, she has worked as a specialist in social marketing and behavior change across sectors on public health issues. In the food and nutrition area, for example, she served as external counsel to the National Cancer Institute for more than 10 years leading the consumer campaign for the 5 A Day for Better Health program, helped drive the development of Guiding Stars, the nation’s first in-grocery nutrition navigation system to help shoppers make healthier food choices at point of purchase, and led consumer nutrition education campaigns for the American Heart Association and the American Cancer Society.

Jessica Larson, MS, RD
Public Affairs Specialist
Center for Nutrition Policy and Promotion
U.S. Department of Agriculture

Jessica Larson has served as a Nutritionist and Public Affairs Specialist at the U.S. Department of Agriculture’s Food and Nutrition Service, Center for Nutrition Policy and Promotion (CNPP) since 2014.

As a registered dietitian with experience in consumer messaging and communication, Jessica has focused her work at USDA on communicating the Dietary Guidelines for Americans to consumers, media, and stakeholders. She was a member of the inter-departmental Dietary Guidelines for Americans writing team that wrote and developed the 2015-2020 edition and is involved in the current process to develop the upcoming 2020-2025 Dietary Guidelines for Americans.

To help ensure the Dietary Guidelines resonate with consumers, Jessica has led consumer messaging research and audience segmentation research to be applied to the MyPlate consumer campaign. Jessica manages external and governmental affairs for CNPP, particularly as they relate to the Dietary Guidelines for Americans.

Prior to her time at USDA, Jessica worked at the Academy of Nutrition and Dietetics, the National Institutes of Health Clinical Center, and Cline, Davis, Mann – a healthcare advertising agency in New York City.

Jessica received her undergraduate degree in Neuroscience from Brown University and her Masters degree in Biochemical and Molecular Nutrition from Tufts Friedman School of Nutrition. She completed her dietetic internship at the National Institutes of Health.

Barbara Jirka, PhD, Nutritionist, Center for Nutrition Policy and Promotion, Food and Nutrition Service
U.S. Department of Agriculture

@Barbara Jirka  is a Nutritionist with the U.S. Department of Agriculture, Food and Nutrition Service, Center for Nutrition Policy and Promotion. Throughout her career She has been involved in developing and marketing nutrition education programs. Currently she leads the MyPlate National Strategic Partner initiative which reaches millions of consumers with MyPlate messages. Barbara earned a PhD as part of the Child Nutrition Leadership Academy at Iowa State University, Master of Science degree in Vocational and Adult Education and a Bachelor of Science degree in Family and Consumer Science.

@Mary Herrup, RD, Nutritionist, Center for Nutrition Policy and Promotion, Food and Nutrition Service
U.S. Department of Agriculture

Mary is a Registered Dietitian with the U.S. Department of Agriculture (USDA), Food and Nutrition Service in Alexandria, VA. As a Nutritionist with the Center of Nutrition Policy and Promotion/Office of Nutrition Marketing & Communications for over 10 years, Mary has enjoyed the opportunity to work on a variety of projects. Her primary area of focus has been the development of online interactive tools designed to help consumers implement the Dietary Guidelines for Americans. Among Mary’s most recent projects is the Start Simple with MyPlate app launched in early 2020 and available to download in the App Store and Google Play.

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This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of useat

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