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Back to the Kitchen = Back to Education; how a social media campaign could pave the way for future “programming”

The Back to the Kitchen social media campaign, which focused on utilizing social media tools such as Facebook and Twitter to educate the online public about the importance of family mealtime and how to realistically increase cooking and healthy eating habits at home, took place in September, 2012 during National Childhood Obesity Awareness Month. The purpose of the campaign was two-fold; 1) to increase the online impact and publicity Ohio State University Extension has with the general public while providing them with information on a timely subject and 2) to serve as a professional development opportunity for Ohio State University Extension Family & Consumer Science professionals who were interested in learning more about utilizing social media as a program tool or taking their existing knowledge of social media to the next level.
This breakout session will explore the planning and development process behind the campaign, as well as the experience of implementation during the month of September – from both the campaign director and participant perspectives. This session will focus on how to use various social media tools to conduct a program-area-wide campaign on a specific topic. Come ready to discuss how educating the public in this manor could affect the traditional definition of “programming” in our field.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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