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Getting Ready to Tell Consumers about MyPlate and the 2020 – 2025 Dietary Guidelines for Americans

Webinar

Recording Available Here

The MyPlate team is excited to begin planning MyPlate activities as we anticipate the 2020-2025 Dietary Guidelines launch!

The 2020-2025 Dietary Guidelines for Americans will be released soon, and anticipation is building around this important roadmap for healthy eating. As a Cooperative Extension nutrition communicator, you play an important role in helping us disseminate key Dietary Guidelines consumer messages to your unique audiences in your local communities throughout the country.  While the content of the latest Dietary Guidelines is being finalized, during the webinar we will share key consumer messaging with you and offer suggestions for getting promotional materials ready.


Speakers:

Jackie Haven, MS, RD - Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture

Jackie Haven oversees USDA’s programs to set national nutrition policy, and design and implement innovative and effective science-based national nutrition promotion and outreach programs to improve the health of all Americans. She oversees projects including the development and promotion of the Dietary Guidelines for Americans and MyPlate, USDA’s Nutrition Evidence Systematic Review, the Healthy Eating Index, and the USDA Food Plans.

Ms. Haven oversees the development of consumer communications resources that translate the Dietary Guidelines for Americans into consumer friendly messages and food icons such as the Pyramid, MyPyramid, and MyPlate, the ChooseMyPlate.gov website, USDA’s award-winning SuperTracker and many campaigns including the recently released Start Simple with MyPlate and the Start Simple with MyPlate App.

Under the MyPlate public-private partnerships initiative, she helps lead a challenge to corporate America, youth, community and research organizations, educators, healthcare providers, and the media, to help magnify the reach of Dietary Guidelines nutrition messages by creatively working in ways that promote healthy eating practices and increase physical activity.

Ms. Haven has been with USDA for over 25 years.  She holds a master’s degree in clinical nutrition from New York University and bachelor’s in psychology and marketing from the State University of New York at Albany.  She is a registered dietitian.

Stephenie L. Fu, Senior Policy Advisor, Center for Nutrition Policy and Promotion, Food and Nutrition Service
U.S. Department of Agriculture

Stephenie Fu has focused her energy over more than 25 years on innovating for social causes and positive behavior change, particularly in food and nutrition. As Senior Policy Advisor at the U.S. Department of Agriculture (USDA) Center for Nutrition Policy and Promotion (CNPP), Ms. Fu provides counsel to leadership and drives strategic integration across CNPP to help advance its mission to improve the health and well-being of Americans by developing and promoting dietary guidance that links scientific research to the nutrition needs of consumers. Her work involves strategic planning, issues management, governmental affairs, and stakeholder relations for CNPP’s initiatives, which include the Dietary Guidelines for Americans, Nutrition Evidence Systematic Review, Healthy Eating Index, MyPlate, and USDA Food Plans including the Thrifty Food Plan. Ms. Fu served as a writer for the 2015-2020 Dietary Guidelines for Americans, and as senior counsel on the translation of the latest Dietary Guidelines into new MyPlate consumer efforts through audience research, message development, and campaign creation. Prior to joining CNPP, she worked with its staff and the U.S. Department of Health and Human Services (HHS) over the years as external counsel through the testing and development of the 2005 and 2010 editions of the Dietary Guidelines consumer messaging and consumer tools, including the development of MyPyramid, MyPlate, and SuperTracker. Over the years, she has worked as a specialist in social marketing and behavior change across sectors on public health issues. In the food and nutrition area, for example, she served as external counsel to the National Cancer Institute for more than 10 years leading the consumer campaign for the 5 A Day for Better Health program, helped drive the development of Guiding Stars, the nation’s first in-grocery nutrition navigation system to help shoppers make healthier food choices at point of purchase, and led consumer nutrition education campaigns for the American Heart Association and the American Cancer Society.

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