Lindsay Ferguson, America Saves Outreach Campaign Manager with the Consumer Federation of America, presents the latest information on the 2018 America Saves Campaign. America Saves motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week 2018.
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