Tagged With "marketing campaign"
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College of Menominee Nation and the University of Wisconsin-Madison Indigenous Food Sovereignty Initiative partner with eXtension through USDA-NIFA Cooperative Agreement
The U.S. Department of Agriculture (USDA) 2018-2022 Strategic Plan recognizes its role in helping provide access to safe and nutritious food for limited income people, by supporting limited resource individuals and families in their efforts to escape food insecurity and hunger and improve their well-being. These objectives require partnerships between State, local agencies, Federal, and public and private entities to support best practices in implementing effective programs and ensuring...
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ICYMI: Back To the Future: Using Mass Media for Extension Communications Webinar
Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats.
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NPSEC and Texas A&M Agrilife Extension partner with eXtension through USDA-NIFA Cooperative Agreement for Mass Media Pollinator Stewardship Effort
Advancing the role of integrated pest management, including effective use of pesticides, is critical to controlling the spread of harmful pests and diseases. It is estimated that 40 percent of global crops are lost to agricultural pests each year. The US Department of Agriculture Strategic Plan 2018-2022 emphasizes prevention and mitigation of agricultural pests and disease. There are recognized, undesirable effects associated with application and misuse of pesticides, especially by the...
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UNL’s Weather Ready Farms Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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ICYMI: A Virtual Tour: Explore Nutrition Tools and Resources from USDA and HHS Websites
We had a wonderful and very informative webinar yesterday with @Marcia Greenblum & @colleen.sideck from USDA, and @Holly H. McPeak from the U.S. Department of Health and Human Services! During the webinar, these panelists guided participants through the different nutrition tools and resources found on the USDA and HHS sites. There were a TON of resources that they covered, and as promised - we wanted to share that list here: If you missed the webinar, you can find a recording of it here...
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Live Stream at 2 PM ET Today! Unpacking the Content Creation Process: How NPSEC Optimizes Existing Cooperative Extension Resources
Open this post in Connect Extension to view the live stream! Launching a state-wide campaign can be daunting, but the content creation process doesn't have to be! In this webinar, Kara Maddox from the National Pesticide Safety Education Center (NPSEC) and Nathan Hermond from Prairie View A&M University Cooperative Extension describe how they transformed existing Pollinator Stewardship Resources into an engaging Pollinator Prep Guide. Designed to engage Millennials and their families...
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In Case You Missed It! - Unpacking the Content Creation Process Webinar
Yesterday afternoon Nathan Hermond with Prairie View A&M University Cooperative Extension and Kara Maddox with the National Pesticide Safety Education Center hosted a webinar on how we transformed existing Cooperative Extension content into an engaging Pollinator Prep Guide designed for Millennials and their families. Click here to watch the recording today! In the webinar, we spoke about the nifty poll featured offered by 99designs - as well as the ability to start a competition among...
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Market Research: The tool in your toolbelt you didn't know you had...or needed
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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What’s It Like to Work with the eXtension Foundation as an NTAE Project? - Using Mass Media for Extension Messaging
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support, accelerate, and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative...
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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Live Stream Today at 3 PM ET! Wrapping Up the Pollinator Stewardship Pilot Program: Outcomes, Metrics & Next Best Steps
Join us here in Connect Extension for a live stream of today's webinar! The Prairie View A&M University Pollinator Pilot has come to a close. Join us to find out how the campaign helped PVAMU's Cooperative Extension Program reach new audience members via radio, digital and social media outreach initiatives. Joining me will be Adam Winters, Chief Innovation Officer for Land.US and creator of AgNearMe.com, as well as Erica Overfelt and Braden Kobeski, Social Media and Engagement Officers...
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Live Stream at 2 PM ET! Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Live Stream Available Here in Connect Extension Gain research insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages using social media. Presenters: Jackie Haven/Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture Jackie Haven oversees USDA’s...
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New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...
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ICYMI: The New Nutrition Facts Label: What’s Changed and What’s Been Updated
Last week, we hosted three wonderful folks from the FDA Center for Food Safety and Applied Nutrition (CFSAN). They took us “behind the label” to share background on the changes and provide an in-depth tour of the updated Nutrition Facts label. CFSAN staff also shared educational materials and resources on the updated Nutrition Facts label for both health professionals and consumers. If you didn't get a chance to catch this presentation - the recording is available here ! By popular demand,...
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Let’s Talk GMOs: A New Online Course from UConn CAHNR
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
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ICYMI: Getting Ready to Tell Consumers about MyPlate and the 2020 – 2025 Dietary Guidelines for Americans
Yesterday we had a fabulous panel from the USDA Center for Nutrition Policy & Promotion talk to us about MyPlate and the 2020-2025 Dietary Guidelines. 500 Cooperative Extension professionals joined us and brought some great questions with them for the 30 minute Q&A portion! If you didn't get a chance to catch it, the recording is now available . Additionally, @Barbara Jirka was kind enough to provide a copy of the slides and a handout - I've attached those to this post!
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Registration Open: Let’s Talk GMOs Online Course
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
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Re: COVID-19 Vaccine Education Toolkits for Cooperative Extension
Thanks for sharing the excellent resource Roger...and for giving some good context on how it might be used. Know that CDC also has a toolkit for essential works (think ag and food workers) is also important as well as we collaborate with our partners in Ag, Forestry, Sea Grant, and such. CDC Essential worker toolkit . We'll be preparing our workforce to handle both toolkits as part of a vaccination education campaign.
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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Food Waste Reduction Challenge Begins April 12
A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Vaccinate With Confidence for COVID-19 (Activity 1)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) VACCINATE WITH CONFIDENCE FOR COVID-19 (ACTIVITY 1) DATES: MAY 1, 2021 - APRIL 30, 2022 ELIGIBILITY: The RFA for EXCITE Activity 1 is open to all Extension professionals at all Land-Grant Universities (1862, 1890, 1994). For Activity 1, one application per institution is eligible to be considered, determined at the...
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Navigating the Grocery Store Aisle and Creating a Food Marketing Game: An Extension Project Update
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food. Food manufacturers and distributors cover their boxes, cans, and bottles of processed foods with labels like “organic,” “all natural,” and “no sugar added” to suggest that their food has certain health benefits. But these labels are intended to improve product sales, not necessarily help consumers make healthy food choices. And when food marketing labels seem to...
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Extension Collaborative on Immunization Teaching and Engagement: May 2021 Immunization Education Programs Spotlight
Cooperative Extension programs are making an impact on communities across the country with immunization education efforts, particularly with vaccine-hesitant individuals. Activities include mobile vaccination clinics in partnership with local health organizations, social media campaigns, the development of online toolkits promoting research-based immunization information, and more. This month, the EXCITE program is highlighting how an immunization education program in Virginia implemented a...
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Extension Collaborative on Immunization Teaching & Engagement Announces Funding Recipients for Activities 1 and 2
The Extension Foundation, in cooperation with the Extension Committee on Organization and Policy, through an Interagency Agreement with the USDA National Institute of Food and Agriculture and the Centers for Disease Control and Prevention (CDC) are funding the Cooperative Extension System to address health disparities among rural and other underserved communities. This initiative is called the Extension Collaborative on Immunization Teaching & Engagement (EXCITE). The EXCITE program...
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Let's Talk GMOs Online Course Available
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering an online course, Let’s Talk GMOs: Creating Consistent Communication Messages . Participants are introduced to the basics of genetically modified organisms (GMOs). They will learn...
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Navigating the Grocery Store Aisle: Use Our Game In Your Extension Program
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. Food manufacturers and distributors cover their boxed, canned, and bottled foods with labels like “whole grain” and “low-calorie” to suggest that their food has certain health benefits. Among the most misunderstood food marketing labels are “non-GMO,” “natural,” and “organic." The UConn Extension New Technologies in Agricultural...
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Unpeeled: The Case Files of Maya McCluen Game is Available for Extension Programs
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. The University of Connecticut (UConn) Extension New Technologies in Agricultural Extension (NTAE) team developed an interactive learning activity (or game), Unpeeled: The Case Studies of Maya McCluen . Our team sought to clarify food marketing labels and empower consumers to make science-based decisions while shopping. We hosted a...
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New Job Opening: Manager, Climate-Smart Ag Interactive Programming - Farm Journal's Trust In Food
I'm sharing the following opening in case anyone in the Extension community might have recommendations for a great person to fit the needs of this role -- recognizing you all work with so many fantastic collaborators across the U.S. Please feel free to email any questions or recommendations to me at NBirt@FarmJournal.com. Thank you! -Nate Birt, Vice President, Trust In Food , a Farm Journal initiative Trust In Food, a fast-growth startup division of 145-year-old Farm Journal, seeks a...
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Healthy Relationships Matter for Military Families
Healthy relationship skills can make a big difference for the strength and resilience of military families. Military Family Service Providers and Extension Educators are a unique position to be able to provide research-based skills for couples and co-parents that will help them strengthen their relationships. Learn about an upcoming 5-part webinar series that will provide you with information, tools, and resources to help military families nurture and maintain a healthy relationship.
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Supporting Military Couples
Webinar series November 2021- May 2022 Military couples and families experience unique challenges with frequent relocation, deployment, and reintegration. Strong military couple relationships require an investment of time and effort and are vital in maintaining mission and family readiness. This webinar series shares research on the impact of military life on families, as well as tools and resources for service professionals to assist military couples and families in strengthening...
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Extension Collaborative on Immunization Teaching and Engagement: Dec 2021 Immunization Education Program Spotlight Menominee Nation
exciteThe focus of the November EXCITE Spotlight session was utilizing Social Media in our Vaccine Education project. Teams shared resources, success stories, and difficulties of using social media to share their project messages and reach their audiences. As part of the presentation, The College of Menominee Nation was highlighted for the significant progress made in their projects goals after launching social media campaigns to reach their target audience. The College of Menominee Nation...
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Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Announces Funding Recipient for Vaccine Hesitancy of the Cooperative Extension System
The Extension Foundation, in cooperation with the Extension Committee on Organization and Policy, through an Interagency Agreement with the USDA National Institute of Food and Agriculture and the Centers for Disease Control and Prevention (CDC) are funding the Cooperative Extension System to address health disparities among rural and other underserved communities. This initiative is called the Extension Collaborative on Immunization Teaching & Engagement (EXCITE). The EXCITE program...
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Join Us for a Move Your Way® Webinar: The Physical Activity Guidelines in Action!
Register now: On April 27 from 1:30 to 2:30 p.m. ET, we’ll host an informational webinar highlighting success stories and lessons learned from select Move Your Way pilot communities. Join the conversation and learn about effective strategies from our pilot communities for using Move Your Way community resources.
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May National Health Observances: Physical Fitness, Older Americans, Women’s Health, and More!
Posted on April 29, 2022 by HHS/ODPHP Each month, we feature select National Health Observances (NHOs) that align with our priorities for improving health nationwide. To help you spread the word, we’ve gathered resources that you can use to promote these NHOs with your networks and communities. This month, we’re raising awareness about physical fitness and sports, healthy aging, women’s health, mental health, stroke, healthy vision, and hepatitis. Use the resources below to join the...
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June National Health Observances: Alzheimer’s Disease, Safety, HIV, and More
Each month we feature select National Health Observances (NHOs) that highlight important health issues affecting people across the nation. In June we’re raising awareness about Alzheimer’s disease and brain health, safety, HIV testing and sickle cell disease.
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Invitation to participate in a feedback session about the Move Your Way campaign
The HHS/Office of Disease Prevention and Health Promotion (ODPHP) is looking for participants for an upcoming feedback session about a new resource they’re developing. They are looking to talk to representatives from local health departments or other community organizations who aren’t yet familiar with the Move Your Way campaign to participate in a one-on-one feedback session. The sessions will be held the week of June 6th remotely via Zoom, a video teleconference platform and will last...
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ODPHP Launches the Take Good Care Campaign to Promote Preventive Health Care
Posted on June 1, 2022 by HHS/ODPHP We’re excited to announce the launch of Take Good Care , a consumer-facing campaign designed to encourage the use of clinical preventive services using ODPHP’s MyHealthfinder . The campaign focuses on Black and Hispanic women ages 45 to 54, who are often in a caregiving role and may be managing their family’s health care. Take Good Care is a call to action to encourage them to make their own health a priority — and to get important preventive services they...
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Mental Health Matters| Mental Health Resources for Underrepresented Populations
Underrepresented groups in the United States face unique struggles regarding mental illness. This includes the mental health needs of the Black community and other underrepresented communities like indigenous groups and people of color. BIPOC stands for Black, Indigenous, and People of Color. Other underrepresented groups also include members of the LGBTQ+ community. And it is these populations that are recognized during the month of July for National Minority Mental Health Month. National...
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Celebrating EXCITE Vaccine in Education Projects Reaching Over 11 Million People!
We are celebrating EXCITE Vaccine Education Projects reaching over 11 million people through their 1st year. After calculating the data from the June program reports, EXCITE total reach came to 11,201,951 people! Bringing crucial Vaccine Education to this number of people during a challenging year is a significant accomplishment for the EXCITE project. This figure demonstrates Extension's ability to reach hard-to-reach populations and the value of the system's boots-on-the-ground efforts.
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Micro Learning and Disney Princesses
Find out how to get big engagement with micro learning.
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EXCITE(ing) Strengths!
Since launching in 2021, the EXCITE program has reached more than 12 Million individuals with immunization education in 1,017 counties across 48 states and territories through the hard work of Extension Professionals from 72 land grant universities and 410 community and healthcare partners. It all began with support for the Center for Disease Control's (CDC) "Vaccinate with Confidence" campaign in response to the COVID-19 pandemic. WHY EXTENSION? Cooperative Extension has an over 100-year...
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Dynamic Discussions 2022
This year the Impact Collaborative hosted professionals from Cooperative Extension and beyond to discuss various topics of interest at Dynamic Discussions. Together we have explored new ideas, gained new perspectives, and discussed the future of Extension. This year's conversations included misinformation, community resilience, Coming Together for Racial Understanding Experience, moving on from Extension's traditions, implementing DEI work, workforce development, recharging Extension's...
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Mass Media: Sustaining Pollinators Publication Reissued
The Mass Media: Sustaining Pollinators fieldbook published by Extension Foundation in 2020 is now available in a flipping book format to be consistent with other publications on the Extension Foundation’s new Publication Bookshelf on Connect Extension. The publication is a result of a three-year collaboration between the National Pesticide Safety Education Center (NPSEC) and a team from Prairie View A&M University in Texas. NPSEC has been supporting pollinator health since 2017,...
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Indigenous Food Sovereignty Publication Reissued as Flipping Book
Kemēcemenaw: Tribal Extension Partnerships That Support Indigenous Food Sovereignty on the Menominee Indian Reservation has been reissued as a flipping book by the Extension Foundation. The publication describes the Menominee Indigenous food system initiative, a collaborative project between the 1994 College of Menominee and UW Madison Extension. It shares information and resources about Menominee food sovereignty projects, programs, and activities. It also includes valuable information...
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The EXCITE Project: Impact of Immunization Education Programs at 1890 Institutions
The 1890 Universities Foundation collaborated with the Extension Foundation to implement the system-wide program, Extension Collabor ative on Immun ization , Teaching and Eng agement ( EX C ITE ). EX C ITE addresses barriers and increases confidence about CO VID - 19 , flu , and other vaccinations among rural and medically unders erved audiences and informs CDC , USDA - N IFA , Cooperative Extension , and health partners about how best to implement public health programs to reduce health...
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Unique Strengths of the EXCITE Project: Providing evidence-based information in an understandable form and using multiple delivery methods
The Extension Collaboration for Immunization, Teaching, and Engagement ( EXCITE ) project was created to reduce vaccine hes it ancy in rural and medically unders erved communities . Fund ed by the CDC through an Inter agency Agreement with USDA N IFA and a cooperative agreement with the Extension Foundation , the team has four goals : reduce hes it ancy , increase communication between populations and health systems , increase accessibility to clinics and help implement public health...
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Become a Trusted Messenger of Health Information: Workshop and Toolkit from Washington State
Getting to the Heart and Mind of the Matter: A Toolkit and Workshops for Building Confidence in Being a Trusted Messenger of Health Information REGISTER HERE Attention all Extension professionals and community partners involved in health-related work! Enhance your communication skills and gain new tools that will help you be a trusted messenger of health information in your community! Join the Washington State team for a three-part workshop series: Getting to the Heart and Mind of the...
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Join Us for a Webinar on the Impact of the Move Your Way Campaign!
Move Your Way® is the promotional campaign for the second edition of the Physical Activity Guidelines for Americans . It aims to help people of all ages and abilities find safe, fun ways to get active. On April 26 from 2 to 3 p.m. ET , we’re hosting a webinar titled How Move Your Way Impacted Physical Activity Outcomes in Communities Across the United States . In the webinar, we’ll share how ODPHP worked with pilot organizations in communities across the country to implement the campaign,...
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New Video: Get to Know the Move Your Way Campaign!
Posted May 25, 2023 by ODPHP In 2018, ODPHP created the Move Your Way® campaign to promote the second edition of the Physical Activity Guidelines for Americans . Now we’ve created the Get to Know the Move Your Way Campaign video to provide helpful information about Move Your Way and how community organizations can use it. The new video outlines the guiding principles of the campaign, shares the Move Your Way resources available to organizations, and includes testimonials from 3 community...
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Get to know the Move Your Way campaign!
In 2018, the U.S. Department of Health and Human Services’ Office of Disease Prevention and Health Promotion (ODPHP) created the Move Your Way® campaign to promote the second edition of the Physical Activity Guidelines for Americans . Now ODPHP has created the Get to Know the Move Your Way Campaign video to provide helpful information about Move Your Way and how community organizations can use it. The new video outlines the guiding principles of the campaign, shares the Move Your Way...