Skip to main content

Micro Learning and Disney Princesses

 

In the attention economy, engagement is worth its weight in gold.

But hard to scale. (See what I did there, gold - scale 😉)

So, we wanted to share what's working for our small team to boost engagement with our prospective learners.

MICRO LEARNING

We leaned into micro learning, which we describe as a small self-contained learning experience. Something bite-size that should pique the readers' interest while giving them something tangible they can walk away with.

STATS

So far, there have been nearly 2,000 people who have taken our free micro lessons and 500 people who continued to a program page to learn more.

SINGLE CONCEPT

The first quiz we created was about water in Permaculture Design - https://workspace.oregonstate....maculture-rain-water.  By the end of the micro lesson, the learner will know a bit more about sustainable water practices, along with an impression of the instructor and his teaching style.

The lesson ends with a clear call to action to learn more about the full Permaculture Design Certificate.

BRANCHING QUIZ

In the same vein as popular personality & pop culture quizzes like "Which Disney Princess Are You?" (I'm a Jasmine BTW), we wanted to create a fun quiz for someone to learn which gardening/ag-related program might be best for them.

The strategy is that the learner will receive a customized recommendation and learn a bit about themselves. And they can quickly digest a lot of information about the program options in a way that feels effortless.

See for yourself - https://workspace.oregonstate....ght-be-right-for-you

Depending on your goals, micro lessons might just be priceless.

-Greg-

Gregory D. Aronoff, Marketing and Communications Manager
Oregon State University | Professional and Continuing Education

Add Comment

Comments (0)

Post

About the Extension Foundation

This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

×
×
×
Link copied to your clipboard.
×