In the attention economy, engagement is worth its weight in gold.
But hard to scale. (See what I did there, gold - scale ð)
So, we wanted to share what's working for our small team to boost engagement with our prospective learners.
MICRO LEARNING
We leaned into micro learning, which we describe as a small self-contained learning experience. Something bite-size that should pique the readers' interest while giving them something tangible they can walk away with.
STATS
So far, there have been nearly 2,000 people who have taken our free micro lessons and 500 people who continued to a program page to learn more.
SINGLE CONCEPT
The first quiz we created was about water in Permaculture Design - https://workspace.oregonstate....maculture-rain-water. By the end of the micro lesson, the learner will know a bit more about sustainable water practices, along with an impression of the instructor and his teaching style.
The lesson ends with a clear call to action to learn more about the full Permaculture Design Certificate.
BRANCHING QUIZ
In the same vein as popular personality & pop culture quizzes like "Which Disney Princess Are You?" (I'm a Jasmine BTW), we wanted to create a fun quiz for someone to learn which gardening/ag-related program might be best for them.
The strategy is that the learner will receive a customized recommendation and learn a bit about themselves. And they can quickly digest a lot of information about the program options in a way that feels effortless.
See for yourself - https://workspace.oregonstate....ght-be-right-for-you
Depending on your goals, micro lessons might just be priceless.
-Greg-
Gregory D. Aronoff, Marketing and Communications Manager
Oregon State University | Professional and Continuing Education
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