Tagged With "Marketing Hometown America"
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eXtension Social Café
eXtension Social Café Every Thursday from March 26th - April 30th 1 PM - 2 PM ET Available to All Cooperative Extension Professionals The eXtension Social Café will provide a weekly opportunity for informal, drop-in conversations and questions about the effective use of social media and communications in Extension work. Each Social Café will open with a 5-15 minute “tutorial” of a tool or feature on commonly used social platforms, or a brief showcase of a Cooperative Extension employee who...
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SAMHSA Training & Technical Assistance Resources Related to COVID-19
The Substance Abuse & Mental Health Services Administration (SAMHSA) has put together a list of COVID-19 training and technical assistance resources to help address the mental health/substance use disorder impacts in rural communities. You can access a copy of that list here and attached to this blog post.
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Market Research: The tool in your toolbelt you didn't know you had...or needed
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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Webinar for Educators: Exploring Climate Migration in the Classroom
Topic Webinar for Educators: Exploring Climate Migration in the Classroom Description Educators are invited to join Pulitzer Center education staff and journalist-grantees for a professional development webinar on migration and its relationship to climate change. By engaging with a pathbreaking new reporting project in The New York Times Magazine and ProPublica, participants will be able to... • explore new models for understanding how migration will change as the world warms, • hear the...
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Re: 1 PM ET Today! Connect Extension Chat - Asynchronous Programs
Not allowing me in UConn Extension Ties Research to Real Life[signature_1003890574] I prefer the term 'physical distancing'. It seems like we need more social connections now than ever before." Peter L. Slavin, MD, president of Mass General, offers words of inspiration in a recent appearance on the Today Show. Like us on Face Book - UConn 4-H New Haven County UConn Extension 4-H Cris Clover and Middlesex & New Haven 4-H Fair 4-H is a community of young people across America who are...
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Live Stream at 2 PM ET! Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Live Stream Available Here in Connect Extension Gain research insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages using social media. Presenters: Jackie Haven/Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture Jackie Haven oversees USDA’s...
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Re: 1 PM ET Today! Connect Extension Chat - Asynchronous Programs
Margaret - it appears that you were clicking the link, but you still have to login to participate by clicking "Sign In" on the main navigation
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Farm Biosecurity Education Goes Virtual with Discovery Learning Series
A new virtual learning experience is helping youth in agriculture discover biosecurity, the preventative measures that protect farm animals from the spread of infectious diseases. The Healthy Farms Healthy Agriculture (HFHA) Project’s Biosecurity Learning Module Series is for students in grades 6 to 12, FFA and 4-H participants, college students studying animal science, and other agriculturally related youth groups.
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THE SUPERMAN RULE
If we stopped to think about how many decisions we make each & every day it would be a daunting task. If we wrote them all down... Would we be satisfied with the outcomes? What would we learn about ourselves? How do they affect others? In today's world, it seems we have learned how to be distracted by all the wonderful technology available. Being bombarded by information can derail our effectiveness in making meaningful decisions that positively affect those we are trusted with leading.
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Organizations Partner to Combat the Digital Divide by Launching Searchable Wi-Fi Map for Needed Broadband Connections
American Connection Project organizations launch an interactive tool for users to locate more than 2,300 free Wi-Fi locations in 49 states ARDEN HILLS, MINN. (October 20, 2020) – Several partner organizations today announced the launch of the American Connection Project (ACP) interactive Wi-Fi map. The map provides a free resource to help the public locate more than 2,300 free Wi-Fi locations across 49 U.S. states. The map includes Wi-Fi locations from Land O’Lakes, Inc. and its ag retail...
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ICYMI: The New Nutrition Facts Label: What’s Changed and What’s Been Updated
Last week, we hosted three wonderful folks from the FDA Center for Food Safety and Applied Nutrition (CFSAN). They took us “behind the label” to share background on the changes and provide an in-depth tour of the updated Nutrition Facts label. CFSAN staff also shared educational materials and resources on the updated Nutrition Facts label for both health professionals and consumers. If you didn't get a chance to catch this presentation - the recording is available here ! By popular demand,...
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Results from the October 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the October 2020 contest was about Farmer Stress and Mental Health. We'd like to thank everyone that...
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Results from the November/December 2020 Farm Journal Story Lead Contest
Last year, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the November/December 2020 contest was about the important work Extension is doing to better...
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ICYMI: An In-Depth Look at the Dietary Guidelines for Americans, 2020-2025
A couple of weeks ago, we had Stephenie Fu and Elizabeth Rahavi join us from the USDA Center for Nutrition Policy & Promotion to discuss the new Dietary Guidlines for Americans for 2020-2015. The U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS) recently released the Dietary Guidelines for Americans, 2020-2025 to reflect the current body of nutrition science. The Dietary Guidelines for Americans is the nation’s source for nutrition guidance to promote health and...
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Mission, Vision, Priorities!
An Abraham Lincoln quote comes to mind, who I thought you might like to have quoted at this point.. 😉 “The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty and we must rise with the occasion. As our case is new, so we must think anew and act anew .” Annual Message to Congress-Concluding Remarks, December 1, 1862 Developing our Mission, Vision, Priorities helps us rise with the challenges in front of us. They help us lean into, even...
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ICYMI: CONNECTING LATINO YOUTH/FAMILIES/COMMUNITIES W/EXT RESOURCES
Contrary with what many think, Latino/x population in the US is not a monolith, far from fitting the one-size-fits-all formula, the 60 million Americans of Latino/Hispanic origin represent over 20 Latin American countries, and a wide range of socioeconomic backgrounds, education levels, geographic locations, histories, political affiliations. Visit this virtual chat archive to learn what extension professionals across the country have been doing to be successful in reaching the Latino/x...
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Navigating the Grocery Store Aisle and Creating a Food Marketing Game: An Extension Project Update
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food. Food manufacturers and distributors cover their boxes, cans, and bottles of processed foods with labels like “organic,” “all natural,” and “no sugar added” to suggest that their food has certain health benefits. But these labels are intended to improve product sales, not necessarily help consumers make healthy food choices. And when food marketing labels seem to...
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How can health messaging work within rural communities? webinar June 23rd
How can health messaging work within rural communities ? Save-the-Date: Wednesday, June 23, 2021, 1-2pm central time (11 PST, 12 MT, 1 CT, 2 EST) (Webinar registration link will be announced at later date) Poverty in rural areas of the US is higher than in urban areas. Geographic isolation, lack of infrastructure, fewer available resources, and limited economic opportunity compound these challenges. Many extension and outreach professionals aim to strengthen supports for families, so they...
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A Conversation with Dr. Scott Reed, Extension Foundation Catalyst
Scott Reed is an emeritus of Oregon State University (OSU), where he served in various College of Forestry roles. He was a professor, executive associate dean, Extension program leader, and Dean and Director of OSU’s Extension Service. Scott served as the OSU’s Vice Provost for University Outreach and Engagement. He pioneered the innovative Open Campus, linking educational resources to advance college and career readiness, degree completion, and community development. Scott holds BS and MS...
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Special Call for Poetry about Hunger
Calling all poets from Canada and the US. Follow these simple guidelines to submit your poem. Deadline is Sept 10, 2021. Help us use Poetry to Speak Back to Hunger! http://www.fao.org/north-america/news/detail/en/c/1412528/ Artwork in image by Diane Wilbon Parks.
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Navigating the Grocery Store Aisle: Use Our Game In Your Extension Program
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. Food manufacturers and distributors cover their boxed, canned, and bottled foods with labels like “whole grain” and “low-calorie” to suggest that their food has certain health benefits. Among the most misunderstood food marketing labels are “non-GMO,” “natural,” and “organic." The UConn Extension New Technologies in Agricultural...
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Unpeeled: The Case Files of Maya McCluen Game is Available for Extension Programs
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. The University of Connecticut (UConn) Extension New Technologies in Agricultural Extension (NTAE) team developed an interactive learning activity (or game), Unpeeled: The Case Studies of Maya McCluen . Our team sought to clarify food marketing labels and empower consumers to make science-based decisions while shopping. We hosted a...
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In Conversation with Dr. Rick Klemme
Dr. Rick Klemme grew up on a farm in east-central Illinois. He received his BA in economics and math from Illinois State University. He later earned an MA and Ph.D. in agricultural economics from Purdue. Rick began his nearly four-decade Extension career as an agricultural economist at the University of Wisconsin-Madison (UW). He later became Dean and Director of UW Extension. Rick transitioned from that assignment to serve as the Executive Director of Extension’s Committee on Organization...
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Drought can lead to more than the summertime blues in farmers
Press Release f or Immediate Release: September 17, 2021 Contact: Jenn Patterson, MLitt, GPCAH Center Coordinator Jennifer-j-patterson@uiowa.edu , 319-335-4207 Drought can led to more than the summertime blues in farmers It comes as no surprise to Midwesterners that farmers are vulnerable to extreme weather events, but have you considered additional ways to combat occupational stress when it comes to drought planning for yourself and your ag community? Jesse Berman, Assistant Professor at...
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30 Days Left to Submit Presentation Proposals for the 2022 National Urban Extension Conference!
Proposals for individual presentations, panels, lightning talks and posters are due by November 20, 2021 at 5pm Pacific Time.
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ICYMI: Shop Simple with MyPlate and More MyPlate Updates!
Last week, we were joined by the MyPlate team from the USDA Center of Nutrition Policy and Promotion (CNPP) for a preview of two MyPlate tools that will help Americans make healthy food choices. Big thanks to @Barbara Jirka from USDA-CNPP for helping to organize this! New to the USDA - Shop Simple with MyPlate , allows individuals to find cost-saving opportunities in their local area and discover new ways to prepare budget-friendly foods. The panelists presented the background on the...
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Ways to Help Military Families This Holiday Season
Title Picture Attribute: US Air Force [Timmy Payne admires his work on his family Christmas by Airman 1st Class Jessica H. Evans, Dec. 5th, 2015, CC0] The holidays are a time when getting together with friends and families is always important. Reconnecting with the ones we love can be rejuvenating and highlights what’s important to us. However, for military service members and their families, the holidays can be tough and it’s not always possible for service members to be home with family...
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ICYMI: Using the Dietary Guidelines for Americans to Promote Healthy Aging
This week, Julia Quam from the HHS Office of Disease Prevention and Health Promotion joined us for a wonderful webinar on Using the Dietary Guidelines for Americans to Promote Healthy Aging. For the first time, the Dietary Guidelines for Americans, 2020-2025 provides nutrition guidance by life stage, including specific guidance for older adults. Older adults have unique nutrition needs, experience changes in body composition, and face increased risks of malnutrition and chronic disease,...
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June National Health Observances: Alzheimer’s Disease, Safety, HIV, and More
Each month we feature select National Health Observances (NHOs) that highlight important health issues affecting people across the nation. In June we’re raising awareness about Alzheimer’s disease and brain health, safety, HIV testing and sickle cell disease.
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Mental Health Matters| Mental Health Resources for Underrepresented Populations
Underrepresented groups in the United States face unique struggles regarding mental illness. This includes the mental health needs of the Black community and other underrepresented communities like indigenous groups and people of color. BIPOC stands for Black, Indigenous, and People of Color. Other underrepresented groups also include members of the LGBTQ+ community. And it is these populations that are recognized during the month of July for National Minority Mental Health Month. National...
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Extension Foundation Announces Year 4 (2022-2023) New Technologies for Ag Extension Projects
Fifty-seven applications were submitted by 36 Land-grant universities in response to the RFA shared by the Extension Foundation in April, 2022, for New Technologies for Ag Extension (NTAE). The Extension Foundation will be supporting 39 projects across Cooperative Extension as part of its fourth year of the NTAE program. This program is made possible by funding from USDA National Institute of Food and Agriculture (NIFA) through a partnership with Oklahoma State University and the Extension...
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Understanding Food Insecurity for Military Families
By Jason Jowers, MS, MFT When families have a tough time providing adequate meals due to lack of access or affordability issues, they face a challenge known as food insecurity. This is a significant problem for many families in the U.S. today and military families are even more so affected by food insecurity. Emerging research has shown that many military families and veterans struggle to put food on the table. With inflation, supply chain issues, and increased food prices, many military...
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Micro Learning and Disney Princesses
Find out how to get big engagement with micro learning.
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K-State Research and Extension and Healthy People: Helping Kansans Access Nutritious Foods
This post is part of Healthy People 2020 in Review, a blog series highlighting how organizations across the nation are addressing social determinants of health — and how their efforts have helped us make progress toward Healthy People goals and objectives. The post describes how K-State Research and Extension, a Healthy People 2030 Champion, contributed to progress toward Healthy People 2020 objectives — as well as Healthy People 2030 objectives under the social determinants of health domain Eco
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‘Just Good Food’ is topic of URI’s fall Honors Colloquium
‘Just Good Food’ is topic of URI’s fall Honors Colloquium Speakers to address equitable, sustainable and resilient food systems KINGSTON, R.I. – Aug. 22, 2022 – Just the mention of the word food can bring to mind varying images for Americans: a big dinner with family; a low-key night at home with pizza; children and families across the globe facing starvation; the behemoths of agribusiness; and the increasing interest and participation in local, sustainable farming and food production.
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JOHN W. GARLAND COLLEGE OF SCIENCE, ENGINEERING, TECHNOLOGY, AND AGRICULTURE AWARDED NEARLY $90,000 TO FUND DIVERSITY, EQUITY, AND INCLUSION IN TECHNOLOGY DEVELOPMENT
The Central State University John W. Garland College of Science, Engineering, Technology, and Agriculture (JWGCESTA) was recently awarded nearly $90,000 in funding and in-kind gifts to bolster efforts to embed diversity, equity, and inclusion in technology development. Eighteen universities and colleges, including Central State, will share $2.3 million from the Public Interest Technology University Network (PIT-UN). Grants will be used to fund interdisciplinary teaching, career pipeline...
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Sharing is Caring with Fire Ant Venom
Venom is associated with being harmful, but red imported fire ants are using their venom for its medicinal benefits by sharing the toxic substance with their nestmates, according to a study published in the Journal of Insect Physiology . Agricultural Research Service (ARS) scientists from the agency's Biological Control of Pests Research Unit and Southern Insect Management Research Unit in Stoneville, Mississippi, discovered a new way that fire ants use their venom to prevent diseases in...
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Indigenous Food Sovereignty Publication Reissued as Flipping Book
Kemēcemenaw: Tribal Extension Partnerships That Support Indigenous Food Sovereignty on the Menominee Indian Reservation has been reissued as a flipping book by the Extension Foundation. The publication describes the Menominee Indigenous food system initiative, a collaborative project between the 1994 College of Menominee and UW Madison Extension. It shares information and resources about Menominee food sovereignty projects, programs, and activities. It also includes valuable information...
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Sorghum: The Unlikely Food Source for Pollinators
Sorghum bicolor , a pollen-rich grass species cultivated for grain and forage, which looks similar to corn, can be an important food source for pollinators and other beneficial insects during times when pollen and nectar are scarce. Researchers from the U.S. Department of Agriculture (USDA)'s Agricultural Research Service (ARS) and Oklahoma State University (OSU) Division of Agricultural Sciences and Natural Resources found that sorghum, commonly called milo, served as a pollen food source...
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Three Strategies to Better Meet Military Families’ Needs
By Anna Peterson Summary Military-connected populations, including military families, face unique needs and barriers in finding services and care for family members. Extension educators/agents who serve military-connected populations can deploy three strategies to better meet their needs: 1) use the Social Determinants of Health model; 2) build collaborations with others; and 3) use a care coordination tool. Introduction The needs of the military-connected population (e.g., service members,...
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Become a Trusted Messenger of Health Information: Workshop and Toolkit from Washington State
Getting to the Heart and Mind of the Matter: A Toolkit and Workshops for Building Confidence in Being a Trusted Messenger of Health Information REGISTER HERE Attention all Extension professionals and community partners involved in health-related work! Enhance your communication skills and gain new tools that will help you be a trusted messenger of health information in your community! Join the Washington State team for a three-part workshop series: Getting to the Heart and Mind of the...
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Healthy Eating Resources for Families Facing Food Insecurity
As any parent can tell you, it can be tough to get your kids to eat healthy foods. Proper nutrition is an important part of raising happy and healthy families. But what happens when proper nutrition is difficult to obtain? Not having enough food to eat is a growing problem for many families, so it can be hard to eat healthily when food is limited. Whether a family is facing a lack of access to healthy foods or affordability issues, this challenge of food insecurity puts families through...
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Virtual Chat: My Hometown is Cool… and So Is Yours! Empowering youth through place-based community development
My Hometown is Cool… and So Is Yours Virtual Chat, May 9th, 2023, 2-3 pm ET ENTER CHAT HERE Extension Professionals are invited to participate in a virtual chat focused on empowering youth through place-based community development with the year 4 NTAE project team from West Virginia. In this chat, explore effective ways to engage youth in Extension-led community development efforts, as they are crucial to long-term rural economic growth. The My Hometown is Cool initiative adopts a...
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Engage your Extension Audience in New Ways
It's important for Extension Programs to stay current on the latest strategies for engaging with their audiences and be able to adapt and create new strategies in order to reach their communities more widely or effectively. The Extension Foundation offers a variety of resources to help you discover new ways to reach, understand and engage with your audience. Through Connect Extension, you can find videos and publications that can teach you new strategies to improve engagement and promotion...
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Serving with Pride: The History and Impact of LGBTQ+ Military Service Members
By Dr. Tiffany Lange, Psy.D. (she/her/hers) LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, and related identities) people have existed throughout history (e.g., two-spirit in Native American cultures) and are present in every aspect of society – they are the people we know, the people we love, and even the people who serve in our military. In the United States (U.S.), less than 1% of the population volunteer to serve in the armed forces and there are often assumptions about...
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Success from Extension Foundation’s New Technologies for Ag Extension (NTAE) Program Accelerator: North Carolina State University Juntos Program Awarded $7.8 Million from USDA-NIFA
The Juntos Program from North Carolina State University was competitively selected in 2020 as a recipient of the Extension Foundation’s New Technologies for Ag Extension (NTAE) award and received it for a second time in 2021. The program was served by Extension Foundation staff including its key informants, and was assigned Dr. Scott Reed as the catalyst/coach for the Juntos Program during their two-year partnership with the Extension Foundation. NTAE is a grant from USDA-NIFA in partnership...
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National Juntos Consortium (NJC) Update: October 3rd, 2023
Registration Link: https://pages.extension.org/njc Dear Colleagues, We invite you to join us on October 3, 2023 from 2:00pm-3:15 EST for the National Juntos Consortium (NJC) update. You can learn more about the new direction Juntos is taking to support its growing community. During this call, you can expect the following items to be discussed NJC initiation timeline Breakdown of the NJC membership package YEA Juntos Award Juntos is one of five projects awarded the NIFA’s Youth Innovators...
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Emotional Spending 101
Unlike impulsive buying, emotional spending is frequently heightened by stress, grief, or moments of happiness or sadness. Regardless of these triggers, they can impact your finances negatively. For example, you shop to make yourself feel better after a bad day at work. As a result, compulsive shopping and spending stems from an impulse disorder habit that can be addictive for many. The relationship between money and happiness is now seen as complete. Aknin, Wiwad, and Hannibal (2018)...
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Re: Emotional Spending 101
Do you have any suggestions for tools like graphic organizers or worksheets that help people to think about and define their values?