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Engage your Extension Audience in New Ways


It's important for Extension Programs to stay current on the latest strategies for engaging with their audiences and be able to adapt and create new strategies in order to reach their communities more widely or effectively.

The Extension Foundation offers a variety of resources to help you discover new ways to reach, understand and engage with your audience. Through Connect Extension, you can find videos and publications that can teach you new strategies to improve engagement and promotion of both in-person and online programming.  The Video Resource library holds recordings of workshops and webinars that demonstrate innovative and effective techniques and tools to connect with your audience. You'll find workshops on a variety of new tools to utilize such as podcasting, social media, poetry, blogging, forums, CRMs and as well as tips and tricks for tools you may already use.

By taking the time to learn about these tools and resources, you can develop content that resonates with your target audience and engage with your them more effectively. Start below to explore what might work best for your program and test out new methods!

New ways to engage and reach your audience:

Tools to help maximize engagement:

Digital and Social media tools, tips and tricks:

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of useat

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