It's important for Extension Programs to stay current on the latest strategies for engaging with their audiences and be able to adapt and create new strategies in order to reach their communities more widely or effectively.
The Extension Foundation offers a variety of resources to help you discover new ways to reach, understand and engage with your audience. Through Connect Extension, you can find videos and publications that can teach you new strategies to improve engagement and promotion of both in-person and online programming. The Video Resource library holds recordings of workshops and webinars that demonstrate innovative and effective techniques and tools to connect with your audience. You'll find workshops on a variety of new tools to utilize such as podcasting, social media, poetry, blogging, forums, CRMs and as well as tips and tricks for tools you may already use.
By taking the time to learn about these tools and resources, you can develop content that resonates with your target audience and engage with your them more effectively. Start below to explore what might work best for your program and test out new methods!
New ways to engage and reach your audience:
- Extension Skills Workshop: Podcasting Basics Part 1
- Extension Skills Workshop: Podcasting Basics Part 2
- Extension Skills Workshop: Community Issues Forum as an Engagement tool
- Publication: how to guide for onsite and online community engagement
- Using Poetry in Extension
- Extension Skills: Communicating your Story through Blogging
- Intro to Blogging: How to Write a Good Blog
- Intro to Blogging: What is Blogging and Blogging Topic Ideas
Tools to help maximize engagement:
- Extension Skills Workshop: An Overview of the Customer Relationship Management
- Extension Skills Workshop: Strategies and tools for getting real feedback and impact data
- Extension Skills: Virtual Engagement Session Tools & Tips
- Keynote Speaker: Telling Your Extension Story with Faith Peppers
- Designing Strategic Engagement through Conversations
- Best Practices to Reach Out to Latinos
Digital and Social media tools, tips and tricks:
- Extension Skills: Using Social Media for Media Relations
- Extension Skills: How to Create Engaging Social Media Content
- How to Source Pictures for Social Media and Digital Content
- Zoom Tutorial: How to Design an Engaging Zoom Event
- Creating Content Strategy
- Intro to Facebook: Ways to Build Your Facebook Audience
- Intro to Twitter: How Extension Professionals Use Twitter
- Intro to S.E.O (Search Engine Optimization)
- Introduction to Linkedin
- Intro to Web Accessibility and Inclusivity
- Intro to Instagram: Why Use Instagram and Its Features
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