Tagged With "marketing efforts"
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eXtension RFP for Climate/Extreme Weather Fellowship
Cooperative Extension is positioned to be the leading national resource with the most experience with on-the-ground implementation of conservation-based programming. The eXtension Climate Coalition proposes creating a Fellowship effort as a short-term project dedicated to the compilation of program data across the Cooperative Extension System (CES). The fellow(s), which could be one or two, will identify programming that is currently being implemented that aligns with Project Drawdown, other...
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Multi-State Bridging the GAPs Program Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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NPSEC and Texas A&M Agrilife Extension partner with eXtension through USDA-NIFA Cooperative Agreement for Mass Media Pollinator Stewardship Effort
Advancing the role of integrated pest management, including effective use of pesticides, is critical to controlling the spread of harmful pests and diseases. It is estimated that 40 percent of global crops are lost to agricultural pests each year. The US Department of Agriculture Strategic Plan 2018-2022 emphasizes prevention and mitigation of agricultural pests and disease. There are recognized, undesirable effects associated with application and misuse of pesticides, especially by the...
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The Ins and Outs of the Learn Calendar on Connect Extension
I’ve received a number of GREAT questions about the Learn calendar here on Connect Extension. What is it? Who can use it? What’s the value in using it? I thought it would also be helpful to explain some of the things that are happening on the backend that many might not be aware of - and how you, as Cooperative Extension professionals, can take advantage of that with ease! First - who can use it? Anybody in Cooperative Extension can use it. You do not need to be a member of the eXtension...
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Market Research: The tool in your toolbelt you didn't know you had...or needed
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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Announcement of eXtension Foundation New Technologies for Agricultural Extension (NTAE) Project Acceleration Opportunity for 2020
Acclerate Your Projects & Programs The eXtension Foundation is pleased to announce nominations for New Technologies for Agricultural Extension (NTAE) for 2020. The NTAE cooperative agreement with the USDA National Institute of Food and Agriculture (NIFA) will enter the second year on September 1, 2020. Nominations are a short request for information that is quickly and easily completed in minutes. Nomination forms will be available June 15, 2020. Requirements of projects/programs to...
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ICYMI: Accelerate Your Projects and Programs: A Discussion on the New Technologies for Ag Extension (NTAE) Nomination Process for 2020-2021
Yesterday, we had the opportunity to sit down and talk with eXtension Catalyst Team members @Scott Reed , @Jimmy Henning , and @Fred Schlutt for an overview of the New Technologies for Ag Extension Nomination process, wrap-around services provided to projects, goals, outcomes, and how eXtension is able to help accelerate projects and programs through NTAE. This opportunity is available to ALL Cooperative Extension professionals, not just those from eXtension member institutions. Thank you to...
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Re: Practicing Connection in a Complex World podcast launches July 1!
I love this approach. Another podcast that's taking a really collaborative approach is Water Talk out of University of California Ag & Natural Resources. They're using the recording sessions to create community and a sense of audience (this happens mid-week), and then dropping the actual podcast on Friday. It's been an incredibly inclusive process: the team publicizes the recording on social media, including Twitter, and then shares the Zoom link via email. Again: so looking forward to...
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Re: Practicing Connection in a Complex World podcast launches July 1!
What a great idea! I will look it up - their process sounds right up our alley - thanks for sharing!
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Leadership: It's On You!
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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Two Health Fellowship Positions Now Open, Deadline August 28, 2020
Position Funded by Molina Foundation Position Administered by eXtension Position Led by @Roger Rennekamp The total amount of dollars available is $20,000.00, divided into two 10K contracts Contract conditions and terms: This will be a fixed term contract (so level of effort needs to be considered). 20K is about 1 day a week of an Extension professional’s time for a year. This is for 2 Extension professionals – 10K each. Contract Timeline – 1 year – September 1, 2020-August 31, 2021.
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Not Another Top 10 List...
Leaders are always learning & that means reading. When we come across a person who shakes up our thinking & approach we get a bit starstruck. This happened to me when I started finding out about the work of Ricardo Semler. He's been a trailblazer for democratic management for over 30 years, a real catalyst. He has been very successful in implementing seemingly radical ideas that have unleashed human potential no matter their application. Here's his list with some of my own...
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Organizations Partner to Combat the Digital Divide by Launching Searchable Wi-Fi Map for Needed Broadband Connections
American Connection Project organizations launch an interactive tool for users to locate more than 2,300 free Wi-Fi locations in 49 states ARDEN HILLS, MINN. (October 20, 2020) – Several partner organizations today announced the launch of the American Connection Project (ACP) interactive Wi-Fi map. The map provides a free resource to help the public locate more than 2,300 free Wi-Fi locations across 49 U.S. states. The map includes Wi-Fi locations from Land O’Lakes, Inc. and its ag retail...
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High Performing Culture?
You don't have to look very hard these days to stumble on an article, video or interview about workplace culture. Here are a couple lists from Charlie Kim's company NextJump where employees (among many things) won't be fired ...they'll be coached . How are things going where you are? Top 12 Signals of LOW vs HIGH performing cultures LOW SIGNALS 1. Entitlement 2. Victim Mindset (everything is impossible, why bother?) 3. Death by 1,000 paper cuts (little things go wrong all the time) 4. No...
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6 Thoughts
We always show up for what we believe in. Life is a journey & we're always on the way. Are you headed in the direction you want? In reflection... Are you showing up for others in line with your values? Are you worrying about things you can't change but aren't willing to put effort into changing them? Are you caring, collaborating, coaching? What behaviors do you tolerate? We all get what we tolerate. Who have you helped recently? 6 Thoughts from Marshall Goldsmith 1. How smart or right...
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Workforce Readiness & Makerspace Team from Oregon Brings Community Partners to Impact Collaborative Summit, Wins Seed-Funding Grant for Western Region
“The Impact Collaborative provided an ideal space for the Malheur Workforce Readiness team to work through a structured process that challenged their thinking and assisted them with building a strong, informed, foundation. It equipped them with critical insights on how to best evaluate their program and the potential impact, and better communicate and engage with their partners moving forward” - Anita Azarenko, Interim Vice President - Outreach and Extension, Extension Director, Oregon State...
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Simple Plan that Matters
Time is not a renewable resource. It seems we never have enough. This isn't anything new, it's an age old issue. While no amount of money ever bought us a second of time, here's a simple concept that could...for free. Don't touch anything twice. Open the email, move it on. Get the laundry out of the dryer, put it away. Get those everyday tasks done & move on. Don't wait for the timing to be just right or when you're in the mood. Choose putting effort (time) into opportunities of the...
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Good Soil!
The people we surround ourselves with are more valuable than words can often express. Recently, an old friend popped into my mind so I reached out to catch up. He was amazing, generous & supportive as always. We spoke about many things but the most prevalent & surprising was workplace culture. He spent some 27 years in the newspaper business only to be unceremoniously let go in the name of “progress”. Their loss was another’s gain. His one-of-a-kind voice & magnetic temperament...
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Shhh...It's a Secret!
In life, you get what you want. Really. Think about it.... The way your life is, truthfully, you wanted it that way. If you wanted something different you would have changed things. When was the last time you were late for something? Chances are, if you were late for it twice you didn't really want it. While we know we can control our attitude & effort there's something else going on. You've probably heard of the universal law of attraction. You've probably been curious as to what it is.
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A Plan to Stick Together
"So much of what we call management consists of making it difficult for people to work." -Peter Drucker We never really get clarity, we're always seeking it. Here are some points of clarity to help bring people together because... "We don't have to do it all alone...we were never meant to." -Brene' Brown Leadership vs Management Let's stop calling leadership, management & management, leadership. Management is for resources, leadership is for people. The Scarcity of Time When a critical...
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Workplace "Bill of Rights"?
How many "rules" do you have where you work? How many of them help your daily work? Too many can be hard to remember & overwhelming. Let's unpack "rules" a bit... Rules or Procedures or Values Rules are guidelines. They carry more weight than suggestions & sometimes are even laws. For example, driving rules increase safety & can save lives. Don't throw gum on the sidewalk is also a good one. Procedures on the other hand guide behaviors systematically. You wouldn't want the Doctor...
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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New! Extension Foundation Project Management Assistant
The Extension Foundation is seeking an individual to assist in the management of projects, project communications, management of the project database, and general support. This contract is 1 FTE and will include supporting the work of the Extension Foundation Project Management Specialist, Partnership Development Specialist, and Leadership Development Specialist. This position will assist the leadership of people, teams, and partners with communications and project management support. This...
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ICYMI: CONNECTING LATINO YOUTH/FAMILIES/COMMUNITIES W/EXT RESOURCES
Contrary with what many think, Latino/x population in the US is not a monolith, far from fitting the one-size-fits-all formula, the 60 million Americans of Latino/Hispanic origin represent over 20 Latin American countries, and a wide range of socioeconomic backgrounds, education levels, geographic locations, histories, political affiliations. Visit this virtual chat archive to learn what extension professionals across the country have been doing to be successful in reaching the Latino/x...
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Navigating the Grocery Store Aisle and Creating a Food Marketing Game: An Extension Project Update
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food. Food manufacturers and distributors cover their boxes, cans, and bottles of processed foods with labels like “organic,” “all natural,” and “no sugar added” to suggest that their food has certain health benefits. But these labels are intended to improve product sales, not necessarily help consumers make healthy food choices. And when food marketing labels seem to...
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CENTRAL STATE UNIVERSITY RESEARCHER MAKES AN IMPACT ON STUDENTS AND THE WORLD
May is Asian American and Pacific Islander Heritage Month and Central State University Land-Grant is proud to highlight the work of Dr. Pratibha Gupta. Central State University’s STEM department is comprised of professors from all around the world. One of those professors is Pratibha Gupta Ph.D. Research Associate Professor, Food Nutrition and Health A.R.D.P Extension State Specialist, Family and Consumer Science Nutritional Biochemistry College of Engineering, Science, Technology and...
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Extension Collaborative on Immunization Teaching and Engagement: May 2021 Immunization Education Programs Spotlight
Cooperative Extension programs are making an impact on communities across the country with immunization education efforts, particularly with vaccine-hesitant individuals. Activities include mobile vaccination clinics in partnership with local health organizations, social media campaigns, the development of online toolkits promoting research-based immunization information, and more. This month, the EXCITE program is highlighting how an immunization education program in Virginia implemented a...
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Our Neighbor...
Our neighbor goes for a walk every morning. He waves enthusiastically to everyone he sees. His smile goes from ear to ear. He carries a big bag of treats for all the dogs he meets. He doesn't even own a dog. Our neighbor knows attitude is everything. He always picks a good one. Our neighbor goes to the local grocery store every Saturday morning. He knows all the bakery employees. He buys donuts for all the kids who are shopping with their parents. Every one...without exception. Our neighbor...
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Culture puzzle
"Culture" has become such a buzz word surrounding the workplace. People expect to see something on the company's website about it. They ask current employees about it. They ask about it in interviews. The fact is, it's a big deal. It might be THE big deal of any organization. What we've learned about it is that it's much more than flexible work hours & bean bag chairs in the breakroom. It's about " the way we do things around here". The way this is answered can be profoundly revealing.
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Cooperative Extension grant aims to vaccinate NYS’ vulnerable
COVID-19 infection rates in New York state have plummeted in recent months, thanks in large part to the development and deployment of several safe and effective vaccines. But reaching population-wide protection from the virus means getting the vaccine into the arms of as many people as possible – including farmworkers and other traditionally vulnerable, marginalized populations in New York’s cities and rural areas. “Catastrophic health disparities have been a long-standing reality for many...
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Healthy Questioning
My Great Uncle gave me a small plaque when I was in Junior High with a powerful quote. It hung in every place I lived until passing it along years later. "The important thing is not to stop questioning!" -Albert Einstein What my Great Uncle encouraged was a healthy curiosity. His wisdom has been & remains valuable to me to this day. In this spirit, let's discover how one question has led to just the right "thing" when it was needed most! "What would have happened if we didn't do what we...
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UC ANR is hiring a Statewide Director, Communities, Nutrition and Health
Dear Colleagues, Please follow the link to learn more about the position and apply/share the information: https://ucanr.edu/About/Jobs/?jobnum=1824 The closing date is September 3, 2021. Thank you, Tatiana tavoce@ucanr.edu
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Extension Foundation 2021 Mid-Year Update
We are excited to provide you with a mid-year update about the Extension Foundation and our progress towards helping Cooperative Extension (CES) make a greater impact on local issues. Funding to the Cooperative Extension System (2020-2021) $22.4M in 2020-2021 85% to LGU’s Total of $19M to LGU’s across Extension program areas Funding Sources (2020-2021): $2M EPA Pesticide Safety Education Funds Management Program (PSEFMP) 85% to LGUs $4.9M USDA-NIFA New Technologies for Ag Extension (NTAE)...
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Invitation for community research equity training study
Please consider participating in this research project for experienced community researchers. Contact Skye Kelty with any questions or to get further information. skye.kelty@rutgers.edu.
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Navigating the Grocery Store Aisle: Use Our Game In Your Extension Program
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. Food manufacturers and distributors cover their boxed, canned, and bottled foods with labels like “whole grain” and “low-calorie” to suggest that their food has certain health benefits. Among the most misunderstood food marketing labels are “non-GMO,” “natural,” and “organic." The UConn Extension New Technologies in Agricultural...
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Unpeeled: The Case Files of Maya McCluen Game is Available for Extension Programs
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. The University of Connecticut (UConn) Extension New Technologies in Agricultural Extension (NTAE) team developed an interactive learning activity (or game), Unpeeled: The Case Studies of Maya McCluen . Our team sought to clarify food marketing labels and empower consumers to make science-based decisions while shopping. We hosted a...
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Announcement of Extension Foundation Pesticide Safety Education Funds Management Program (PSEFMP) Funding Opportunity
The Extension Foundation (EF) is pleased to announce a funding opportunity for Pesticide Safety Education Programs (PSEP) for 2022. This opportunity is made available through a cooperative agreement (X8-83698001) with the Environmental Protection Agency (EPA) to establish and administer a national sub-award program in support of pesticide applicator education, and training for certified applicators of restricted use pesticides.
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RFA: Vaccine Hesitancy of the Cooperative Extension System
REQUEST FOR APPLICATIONS Vaccine Hesitancy of the Cooperative Extension System Funded by a Cooperative Agreement with USDA-NIFA and CDC in partnership with the Extension Foundation and the Extension Committee on Organization and Policy (ECOP) Extension Collaborative for Immunization Teaching and Engagement (EXCITE) October 1, 2021 Released October 31, 2021 November 12th, 2021 Application Deadline ELIGIBILITY: All Land-grant universities (1862, 1890, 1994) are eligible to apply. AWARD AMOUNT:...
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Identifying and Documenting Evidence-based Programming Across Cooperative Extension
The Extension Foundation (EXF) helps Cooperative Extension (CE) professionals make a more innovative, visible and measurable impact on local issues. We challenge the teams we support to use intentional program design that fosters innovation, collaboration, strategic partnerships, user engagement and continual evaluation for iteration and validation of programming efforts. Our Impact Collaborative methodology is a driver for establishing and validating programming approaches. EXF has been...
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Supporting Military Couples
Webinar series November 2021- May 2022 Military couples and families experience unique challenges with frequent relocation, deployment, and reintegration. Strong military couple relationships require an investment of time and effort and are vital in maintaining mission and family readiness. This webinar series shares research on the impact of military life on families, as well as tools and resources for service professionals to assist military couples and families in strengthening...
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Update from the First Quarter of the EXCITE Program
At last week's Spotlight session, we took time to recognize and reflect on the progress of the EXCITE projects. The session included seeing data shared by the EXCITE Evaluation team compiled from the projects' previous four months of reporting. We were excited to share what teams accomplished in the first quarter, including how they developed and communicated their messages, innovative ways they reached their audience, and how they have been effective in implementing their immunization...
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Job: Associate Dean for Extension and Diversity at UConn
The College of Agriculture, Health and Natural Resources (CAHNR) at the University of Connecticut (UConn) invites applications for the position of Associate Dean for Extension and Diversity with appointment as Full Professor with tenure in a CAHNR Department related to the candidate’s academic discipline. We are seeking an inspirational, dynamic, and visionary individual to provide exemplary College-level leadership in two important areas: Extension and Justice, Equity, Diversity, and...
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Job: Associate Dean for Extension & Diversity at UConn (Closes Jan. 23rd)
The College of Agriculture, Health and Natural Resources (CAHNR) at the University of Connecticut (UConn) invites applications for the position of Associate Dean for Extension and Diversity with appointment as Full Professor with tenure in a CAHNR Department related to the candidate’s academic discipline. We are seeking an inspirational, dynamic, and visionary individual to provide exemplary College-level leadership in two important areas: Extension and Justice, Equity, Diversity, and...
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Professional & Amateur gap
Developing our leadership is a lifelong pursuit. It takes constant learning about ourselves and awareness of the influence we have. If you're like me, you enjoy reading, watching, listening to something on leadership most days. It's a good habit for continued growth as we get diverse perspectives from everything we digest. One of the things we can do to help integrate new learnings into our lives is to take notes on what is important to us from these books, videos, articles and podcasts we...
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New Leadership Skillsets
The last two years have been filled with despair, uncertainty, frustration and feelings of exhaustion. We are now entering the third year of a global pandemic. Since the world shut down, everything is in a different context now. Leadership feels different. The way we used to lead isn't how we do things anymore. We've had to develop new skills, utilize new tools for communication to create an environment where trust can thrive. In adapting to this dynamic new environment, we carry our...
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EXCITE Job Opening: 1994 Land-grant University (LGU) Coordinator
Job Title : 1994 Land-grant University (LGU) Coordinator Location: This is a virtual position. Travel to 1994 institutions may be necessary to accomplish project objectives. Extension provides reimbursement for travel cost and expenses in connection with performance of services. Project Goal : Create a method of effective collaboration among participating 1994 Land-grant institution Extension offices that focuses on rural, hard-to-reach, Indigenous communities. Develop and implement a pilot...
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Program for Recently Separated Veterans During First Year of Transition from Military Service
Are you working with a service member or military family that may be transiting from active duty? In 2019, The Department of Veterans Affairs, in collaboration with the Department of Defense and Homeland Security, launched the VA Solid Start (VASS) program in response to Executive Order (EO) 13822: Supporting Our Veterans During Their Transition from Uniformed Service to Civilian Life . The EO was established to improve transitioning service members’ mental health care and access to suicide...
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How to Help Your Client Balance Saving Money Versus Paying Off Debt
Finding the balance between paying off debt and saving more money can be overwhelming. While it may be tempting to focus on one or the other, it may be possible to both save money and pay off debt at the same time with the right plan. Paying Off Debt The first step to paying off debt is knowing what is owed. Clients should make a list of their debts including the lender’s name, the total amount owed, the monthly payment, and the interest rate. Before attempting to save any income, they...
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New EXCITE Podcast: The Role of 1890 & 1994 Engagement Coordinators
We’re excited to share a new podcast episode about the important work of the Extension Collaboration on Immunization Teaching & Engagement (EXCITE) program. EXCITE is creating a framework that will model new ways for the Cooperative Extension system to engage and reach Extension programs across all three regions. The EXCITE team has developed practices to ensure that under-represented regions are included in the design of the new system-wide effort and that their institutions will be...