Tagged With "social media marketing"
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Results from the November/December 2020 Farm Journal Story Lead Contest
Last year, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the November/December 2020 contest was about the important work Extension is doing to better...
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COVID-19 Vaccine Education Toolkits for Cooperative Extension
Overcoming hesitancy to receive the new COVID-19 vaccines is a growing issue across the U.S. despite more 400,000 deaths resulting from virus to date. According to a recent report published by the Kaiser Family Foundation, rural residents are among the most vaccine hesitant groups with seven in ten rural residents expressing at least some reluctance to receive the vaccine. But as trusted members of the communities they serve, Cooperative Extension faculty and staff are in a unique position...
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Results from the January 2021 Farm Journal Story Lead Contest
Last year, the Extension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the January 2021 contest was about Ecosystem Service Supporting Practices & Opportunities...
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A Plan to Stick Together
"So much of what we call management consists of making it difficult for people to work." -Peter Drucker We never really get clarity, we're always seeking it. Here are some points of clarity to help bring people together because... "We don't have to do it all alone...we were never meant to." -Brene' Brown Leadership vs Management Let's stop calling leadership, management & management, leadership. Management is for resources, leadership is for people. The Scarcity of Time When a critical...
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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Transformational Engagement in an era of Reskilling and Economic Recovery
New blog at Longview Engagement illustrates reskilling priority. Read and respond-- Transformational Engagement in an era of Reskilling and Economic Recovery - Longview Engagement Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapaho Community College For over 100 years, universities and community colleges have brought practical research and relevant education to their local communities and industry...
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ICYMI: Take a Tour with the MyPlate Team: Walk Through The New Personalized Digital Tools and Resources
Yesterday, we had three guests from the USDA Center for Nutrition Policy and Promotion to learn about the new MyPlate website and suite of digital tools and resources that were launched upon the release of the Dietary Guidelines, 2020-2025. In this webinar, we explored the MyPlate tools to help you reach audiences at every life stage. Here are some resources from that webinar: Recording MyPlate National Nutrition Month Playbook (Attached) Slide deck (Attached) Q&A questions answered in...
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THE QUEST FOR TALENT EQUITY: ENGAGEMENT IN THE REGIONAL TALENT PIPELINE ECOSYSTEM
Photo by Clem Onojeghuo on Unsplash.com Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapahoe Community College As our society becomes more diverse, businesses and communities have moral and economic reasons to create systems with talent equity outcomes across the educational and labor market continuum. Higher education is rightly focused on educational equity, but this pandemic has demonstrated large...
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Food Waste Reduction Challenge Begins April 12
A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...
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ICYMI: CONNECTING LATINO YOUTH/FAMILIES/COMMUNITIES W/EXT RESOURCES
Contrary with what many think, Latino/x population in the US is not a monolith, far from fitting the one-size-fits-all formula, the 60 million Americans of Latino/Hispanic origin represent over 20 Latin American countries, and a wide range of socioeconomic backgrounds, education levels, geographic locations, histories, political affiliations. Visit this virtual chat archive to learn what extension professionals across the country have been doing to be successful in reaching the Latino/x...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Immunization Education Pilot Projects (Activity 2)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) IMMUNIZATION EDUCATION PILOT PROJECTS (ACTIVITY 2) DATES: MAY 1, 2021 - APRIL 30, 2023 ELIGIBILITY: The RFA for EXCITE Activity 2 is open to all Land Grant University CES professionals. Each LGU may apply as part of an unlimited number of lead and collaborating applications for EXCITE Activity 2. At most, one project per...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Vaccinate With Confidence for COVID-19 (Activity 1)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) VACCINATE WITH CONFIDENCE FOR COVID-19 (ACTIVITY 1) DATES: MAY 1, 2021 - APRIL 30, 2022 ELIGIBILITY: The RFA for EXCITE Activity 1 is open to all Extension professionals at all Land-Grant Universities (1862, 1890, 1994). For Activity 1, one application per institution is eligible to be considered, determined at the...
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Get better at anything!
Had the good fortune of carving out some time to finish a book that has made a quick impact on my life; " Triggers " by Marshall Goldsmith. The most powerful aspect of this book for me was self questioning . Heard about this technique from one of his social media posts & had been half-heartedly going through the motions of this technique. I needed some coaching on it for sure. He states that active questions make the most difference because of how they frame the responsibility. They...
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USDA to Host Educational Webinar Series on Livestock Mandatory Reporting in June 2021
The U.S. Department of Agriculture will host a series of three live educational webinars about USDA’s Livestock Mandatory Reporting (LMR) Program from Tuesday, June 8, through Thursday, June 10, 2021.
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Crises of Legitimacy of Science-Are we with science or not?
Photo by ThisisEngineeringRAEng on Unsplash Lou Swanson, Emeritus Vice President of Engagement, Colorado State University Scott Reed, Vice Provost Emeritus, Outreach and Engagement, Oregon State University Providing Evidence-based knowledge is a foundational raison d'être among Extension mission statements. This blog and the next address the social and political delegitimation of science over the past few decades, as well as the acceleration of attacks on science as an academic and social...
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Extension Collaborative on Immunization Teaching and Engagement: May 2021 Immunization Education Programs Spotlight
Cooperative Extension programs are making an impact on communities across the country with immunization education efforts, particularly with vaccine-hesitant individuals. Activities include mobile vaccination clinics in partnership with local health organizations, social media campaigns, the development of online toolkits promoting research-based immunization information, and more. This month, the EXCITE program is highlighting how an immunization education program in Virginia implemented a...
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MyPlate is Turning 10 Years Old! Join the birthday fun beginning June 1
Join in the MyPlate birthday fun by helping us celebrate throughout the month of June. For additional information and MyPlate birthday ideas go to: https://www.myplate.gov/birthday
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CRISES OF LEGITIMACY OF SCIENCE-WHAT CAN BE DONE?
Lou Swanson, Emeritus Vice President of Engagement, Colorado State University Scott Reed, Vice Provost Emeritus, Outreach and Engagement, Oregon State University Photo by Vlad Tchompalov on Unsplash A lot can be done and is being done. In our previous blog we underscore the self-evident importance of science in the US. Science has become a required knowledge creating and disseminating force in the economy, public and personal healthcare and general social well-being, our personal lives. 21...
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A Conversation with Dr. Scott Reed, Extension Foundation Catalyst
Scott Reed is an emeritus of Oregon State University (OSU), where he served in various College of Forestry roles. He was a professor, executive associate dean, Extension program leader, and Dean and Director of OSU’s Extension Service. Scott served as the OSU’s Vice Provost for University Outreach and Engagement. He pioneered the innovative Open Campus, linking educational resources to advance college and career readiness, degree completion, and community development. Scott holds BS and MS...
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UC ANR is hiring a County Director Riverside, Orange and San Bernardino
Dear Colleagues, UC ANR is hiring a County Director for Riverside, Orange and San Bernardino Counties. Please follow the link and apply/share the information: https://ucanr.edu/About/Jobs/?jobnum=1829 The position closes on August 22, 2021. Thank you, Tatiana tavoce@ucanr.edu
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UC ANR is hiring a County Director Capitol Corridor MCP
Dear Colleagues, UC ANR is hiring a County Director for Capitol Corridor MCP, located in Woodland, California. Please follow the link to apply and share the information: https://ucanr.edu/About/Jobs/?jobnum=1755 The recruitment closes on August 27, 2021. Thank you, Tatiana tavoce@ucanr.edu
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NTAE Program Spotlight: Digital Technology in Extension Education ePublication
As we get closer to kicking off a new year of our NTAE Accelerator program , we will catch up with past program teams to share their project stories and outcomes! This week's program spotlight features Dr. Rose Hayden-Smith , the Extension Foundation's 2020 Fellow for Technology in Extension. During Rose's fellowship, she created the first version of the Using Digital Technology in Extension Education ePublication , which provides a digital platform for aggregating content, tools, and...
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Extension in the 21st Century: A Conversation with Chuck Hibberd
Dr. Chuck Hibberd. Image Credit: University of Nebraska-Lincoln Charles "Chuck" Hibberd is an emeritus professor of the University of Nebraska, where he held several academic positions, including Dean of Cooperative Extension. His email tagline reads "Chuck Hibberd, retired Extensi on Director (but not done yet)." He directed the University's Panhandle Research and Extension Center for 13 years. Chuck also served as Extension director, associate dean of agriculture, and assistant vice...
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Healthy Aging Symposium 2021
Keynote and Roundtable Speakers for the 2021 Healthy Aging Symposium On September 8 and 9, HHS/ODPHP and Trust for America’s Health are hosting the 2021 Healthy Aging Symposium. During this free, 2-day virtual event, attendees will hear from researchers, local and state health officers, aging directors, and policymakers from across the nation who are making a positive impact in the lives of older adults and their families. The symposium will feature prominent speakers focused on important...
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Unpeeled: The Case Files of Maya McCluen Game is Available for Extension Programs
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. The University of Connecticut (UConn) Extension New Technologies in Agricultural Extension (NTAE) team developed an interactive learning activity (or game), Unpeeled: The Case Studies of Maya McCluen . Our team sought to clarify food marketing labels and empower consumers to make science-based decisions while shopping. We hosted a...
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National Urban Extension Leaders Communications & Capacity Building Fellow
Under the direction of the NUEL Executive Committee and in collaboration with the NUEL Communication Action Team, the Fellow will provide coordination and facilitation of the NUEL Steering Committee to assuming the following responsibilities and achieve the following project deliverables: A communication plan for NUEL that identifies audiences that NUEL should be communicating with, what types of information or messaging NUEL should be targeting towards each audience, and what communications...
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In Conversation with Dr. Rick Klemme
Dr. Rick Klemme grew up on a farm in east-central Illinois. He received his BA in economics and math from Illinois State University. He later earned an MA and Ph.D. in agricultural economics from Purdue. Rick began his nearly four-decade Extension career as an agricultural economist at the University of Wisconsin-Madison (UW). He later became Dean and Director of UW Extension. Rick transitioned from that assignment to serve as the Executive Director of Extension’s Committee on Organization...
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Virtual and In-Person Volunteer in Trinidad and Tobago
While some travel restrictions are still in effect, there are opportunities for virtual and/or in-person volunteer through USAID’s Farmer-to-Farmer (F2F) project in Trinidad and Tobago. During the COVID-19 pandemic, how we implement the F2F program has had to adjust and is temporarily offering virtual/remote assignments that will meet the needs of Trinbagonians. Currently, the borders are open to visitors and they are currently distributing COVID vaccines with the hopes of vaccinating ~70%...
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New for Extension Foundation Members: Video Resource Library in Connect Extension
The Extension Foundation has created a database available for Cooperative Extension professionals from Extension Foundation Member Institutions . This member resource was designed to provide Extension Professionals with concise and succinct tutorials, tips, and introductions on various subjects applicable to Cooperative Extension Professionals. It can be found on the main navigation of Connect Extension and is visible to Foundation members. To get your free Connect Extension account,...
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Tips and Tools for Content Creators
Extension educators are content creators. Whether they prepare PowerPoint slides for a webinar, write a blog or social media post, prepare for an interview, or assemble a newsletter, they are constantly striving to create content that is current, relevant, and actionable. At a recent online conference, the Plutus™ Impact Summit, the following eight tips for personal finance content creation were shared: Address “Pain Points” and Goals – Help people by addressing topics that are causing them...
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30 Days Left to Submit Presentation Proposals for the 2022 National Urban Extension Conference!
Proposals for individual presentations, panels, lightning talks and posters are due by November 20, 2021 at 5pm Pacific Time.
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ICYMI: Shop Simple with MyPlate and More MyPlate Updates!
Last week, we were joined by the MyPlate team from the USDA Center of Nutrition Policy and Promotion (CNPP) for a preview of two MyPlate tools that will help Americans make healthy food choices. Big thanks to @Barbara Jirka from USDA-CNPP for helping to organize this! New to the USDA - Shop Simple with MyPlate , allows individuals to find cost-saving opportunities in their local area and discover new ways to prepare budget-friendly foods. The panelists presented the background on the...
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Job: Communications Specialist, Oregon State University Extension
Oregon State University Extension Service is seeking a communicator who can write and edit in English and Spanish. The person in this position helps shape science-based information into materials that are accessible and engaging for a variety of audiences. The position is based in Corvallis, Oregon, but remote or hybrid work may be possible.
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Update from the First Quarter of the EXCITE Program
At last week's Spotlight session, we took time to recognize and reflect on the progress of the EXCITE projects. The session included seeing data shared by the EXCITE Evaluation team compiled from the projects' previous four months of reporting. We were excited to share what teams accomplished in the first quarter, including how they developed and communicated their messages, innovative ways they reached their audience, and how they have been effective in implementing their immunization...
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Digital Gratitude
We've talked about this "gratitude" thing before in this post... Get More Gratitude . This year, instead of awkward silence, when it comes around to you to say what you're thankful for you'll be ready! If you're like us and are feeling bad about not being able to be together with everyone you'd like, here are some ways to let you friends & family know you're thinking about them. Embrace some technology to share your gratitude for the special people in your life. Share a memory from your...
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DISRUPTING ENGAGEMENT OR ENGAGEMENT, THE DISRUPTER?
Dave King, Professor Emeritus, Oregon State University When the analog-to-digital information evolution began in the mid 1990s, Extension and engagement—as functions of higher education—appeared to be likely targets for disruption. Yet, today, fundamental aspects of Extension and engagement appear to be untouched by disruptive competition. Or do they? “The past is prologue,” wrote William Shakespeare. So a quick review of Extension and the digital evolution, and what we can learn from...
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UBUNTU lives!
UBUNTU is the social philosophy that Nelson Mandela and Desmond Tutu used to unite post-apartheid South Africa. It says... I am only because you are. Quick story: An anthropologist visited a village in Africa and set up an experiment. He put a basket of fruit under the biggest tree in the village, lined up all the kids in the village and said they were going to have a race. The first one to the basket got to enjoy the fruit. He lined them up and sent them off with a "ready, set, go!" None of...
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Extension Educators play an important role in helping families and communities recover from the pandemic
by Karen Shirer, Ph.D. A colleague recently shared a CDC report that highlighted a startling and tragic impact of the COVID-19 pandemic on families. Researchers found that approximately one in 500 children experienced the death of a primary caregiver due to COVID-19. The authors stated: “ for every four deaths from COVID-19 , one child is left without a parent and/or grandparent who provided the child’s home and basic needs, including love, security, and daily care.” This study examined only...
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Extension Collaborative on Immunization Teaching and Engagement: Dec 2021 Immunization Education Program Spotlight Menominee Nation
exciteThe focus of the November EXCITE Spotlight session was utilizing Social Media in our Vaccine Education project. Teams shared resources, success stories, and difficulties of using social media to share their project messages and reach their audiences. As part of the presentation, The College of Menominee Nation was highlighted for the significant progress made in their projects goals after launching social media campaigns to reach their target audience. The College of Menominee Nation...
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Project Accelerator Leads to New Grant and Ongoing Partnership
A new USDA-NIFA funded project will develop cohorts of 4-H youth and create biotechnology video games. The games will convey fun and science-based information about biotechnology such as genetic engineering. They will also build public confidence in the safe use of biotechnology in agriculture and the food system. The project will also provide education to youth on career opportunities. The University of Connecticut (UConn) Extension , together with faculty members of other departments in...
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Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Announces Funding Recipient for Vaccine Hesitancy of the Cooperative Extension System
The Extension Foundation, in cooperation with the Extension Committee on Organization and Policy, through an Interagency Agreement with the USDA National Institute of Food and Agriculture and the Centers for Disease Control and Prevention (CDC) are funding the Cooperative Extension System to address health disparities among rural and other underserved communities. This initiative is called the Extension Collaborative on Immunization Teaching & Engagement (EXCITE). The EXCITE program...
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The Changing World of Medicaid: What to Watch for in 2022
Medicaid, the single largest source of health coverage in the United States, is a joint federal and state program that provides health coverage to children, pregnant women, parents, seniors, and individuals with disabilities. Join the Military Families Learning network at 11:00 a.m. ET on February 23, 2022, as Christopher Plein, Ph.D., Eberly Family Professor for Outstanding Public Service at West Virginia University, discusses Medicaid, new program developments and possibilities for the...
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ICYMI: Using the Dietary Guidelines for Americans to Promote Healthy Aging
This week, Julia Quam from the HHS Office of Disease Prevention and Health Promotion joined us for a wonderful webinar on Using the Dietary Guidelines for Americans to Promote Healthy Aging. For the first time, the Dietary Guidelines for Americans, 2020-2025 provides nutrition guidance by life stage, including specific guidance for older adults. Older adults have unique nutrition needs, experience changes in body composition, and face increased risks of malnutrition and chronic disease,...
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Impact Collaborative Launches Three New Professional Development Series for 2022
For 2022, the Extension Foundation's Impact Collaborative Program has launched three new professional development series for Extension Foundation members : Extension Skills Each second Thursday of the month, the Impact Collaborative's Extension Skills series will provide an opportunity for Cooperative Extension professionals to build capacity with tools, processes and tech skills training. For March 2022, join Victor Villegas and Molly Immendorf as they share their favorite tools and tips...
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Moving Toward Inclusive Practice
How do we start engaging people in marginalized communities and why is th i s important? What does it mean to “come in differently?” Are helping professionals able to tell a well-meaning question from one with judgment behind it? Dr. Anne Phibbs poses these questions and more in OneOp’s podcast series entitled, Moving Toward Inclusive Practice with Dr. Anne Phibbs . By tuning in, each episode may help you on your journey toward a more inclusive, culturally-informed way of working. Hosted by...
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Getting to the Heart of the Matter: COVID-19 Vaccination Education Survey
Cooperative Extension professionals across the system and at all levels are invited to share their opinions and experiences regarding COVID-19 vaccinations and vaccination education. This project is sponsored by the Extension Foundation and the Extension Collaborative on Immunization Teaching and Engagement (EXCITE). Washington State University’s Edward R. Murrow Center for Media & Health Promotion Research , WSU Extension , and the WSU College of Education are conducting a needs...
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Program for Recently Separated Veterans During First Year of Transition from Military Service
Are you working with a service member or military family that may be transiting from active duty? In 2019, The Department of Veterans Affairs, in collaboration with the Department of Defense and Homeland Security, launched the VA Solid Start (VASS) program in response to Executive Order (EO) 13822: Supporting Our Veterans During Their Transition from Uniformed Service to Civilian Life . The EO was established to improve transitioning service members’ mental health care and access to suicide...
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Social Justice and Practicing Connection in a Complex World
The Practicing Connection in a Complex World podcast has come a long way since we first started! We're currently in Season 3, where we've been focusing on social justice in preparation for the upcoming 2022 Academy Series . These episodes are created with Extension professionals, helping professionals, and community leaders in mind. Our latest two episodes feature incredible people doing really cool work in the social justice space. Social Justice and Family Well Being (Season 3, Ep. 1) For...
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Let's Talk Money
University of Illinois Extension is providing a series of six free online workshops to help families learn about personal finances as well as strategies for talking about money. The workshops are held each Thursday evening beginning May 5. The one-hour sessions start at 6:30 p.m. Registration is required at go.illinois.edu/TalkMoney to receive Zoom connecting information. If a reasonable accommodation is needed to participate, contact Camaya Wallace Bechard , Extension consumer economics...