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COVID-19 Vaccine Education Toolkits for Cooperative Extension


Overcoming hesitancy to receive the new COVID-19 vaccines is a growing issue across the U.S. despite more 400,000 deaths resulting from virus to date.  According to a recent report published by the Kaiser Family Foundation, rural residents are among the most vaccine hesitant groups with seven in ten rural residents expressing at least some reluctance to receive the vaccine.  But as trusted members of the communities they serve, Cooperative Extension faculty and staff are in a unique position to address the issue of vaccine hesitancy using ready-made materials from the Centers for Disease Control and Prevention (CDC)

CDC has developed several tool kits for use by various constituent groups in building confidence in the new COVID-19 vaccines and promoting their uptake.  You will likely find the toolkit for Community Based Organizations to be most relevant to Cooperative Extension work.  That toolkit can be accessed at

CDC’s Community Based Organization (CBO) Vaccination Toolkit contains plain language fact sheets in eight different languages, newsletter articles, key messages, customizable letters, social media graphics, posters, and flyers that you can use in your educational efforts.  Many of these materials can be customized with your university or Extension logo.

You may also find relevant resources in the toolkits for essential workers (including agriculture), long-term care facilities, vaccine recipients, and healthcare professionals.  For example, detailed information about the Pfizer BioNTech and Moderna vaccines can be found in the Recipient Education Toolkit. The main menu from which you can view the materials contained in all of the toolkits can be accessed at

While the CDC should be considered the main source for information regarding the COVID-19 vaccines, be aware that states have been given considerable flexibility with regard to the distribution of the vaccines.  Consequently, you will want to be aware of your state’s guidance and protocols for vaccine distribution as well as any state-specific education and communication campaigns. Additionally, the most effective education and communication campaigns are often those done through multi-sector partnerships.  Don’t hesitate to engage partners in your statewide or local efforts.

Extension leadership is currently engaged in ongoing discussions with CDC staff aimed at expanding the role of the Cooperative Extension System in immunization education and vaccine uptake.

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Thanks for sharing the excellent resource Roger...and for giving some good context on how it might be used.  Know that CDC also has a toolkit for essential works (think ag and food workers) is also important as well as we collaborate with our partners in Ag, Forestry, Sea Grant, and such. CDC Essential worker toolkit.  We'll be preparing our workforce to handle both toolkits as part of a vaccination education campaign. 


About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of useat

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