EDEN Marketing and Communications Coordinator Position Available (Remote)

Summary:

Join our team as a Marketing and Communications Coordinator, a pivotal role supporting the Extension Disaster Education Network (EDEN). This 12-month contract position offers a dynamic opportunity to lead and shape EDEN's branding and marketing initiatives.

Application Due Date: Open until filled.

Application Link: https://registry.extension.org/241215416755151

Contact: Fred Schlutt, fredschlutt@extension.org

Position Available: EDEN Marketing and Communications Coordinator (Remote)

Time Frame: 12-month contract with potential for renewal up to four years. Support for this contract is made available through the Food and Agriculture Defense Initiative Extension Disaster Education Network (grant no. 2023-37623-40794 from the USDA National Institute of Food and Agriculture).

Full Position Description

The Extension Disaster Education Network seeks a Marketing and Communications Coordinator who can pivotally coordinate relevant content from the EDEN network while crafting and disseminating messaging to target audiences, with the goal of expanding the reach of impactful disaster education.

This contract will be responsible for the following:

• Conduct a comprehensive audit of all EDEN communication and marketing activities, web presence, and social media platforms to identify strengths and areas for growth.
• Assess existing branding materials and collaborate with the EDEN committee to implement impactful changes.
• Develop a strategic marketing and communication plan leveraging Extension Foundation technologies to amplify EDEN's outreach and engagement.
• Strategically select and manage social media channels to foster meaningful interaction within the EDEN community.
• Analyze website traffic and messaging effectiveness, setting clear goals for improvement and implementing targeted strategies.
• Monitor media presence and devise plans to expand EDEN's coverage and accessibility.
• Use the Google Ad Grant and other paid advertising avenues to effectively promote EDEN resources.
• Enhance EDEN's branding materials in coordination with the EDEN Committee and Extension Foundation Communication & Marketing Team.
• Establish a streamlined process for gathering content from the EDEN network to develop compelling marketing materials.
• Manage regular email marketing updates and maintain the CRM database to support EDEN program efforts.
• Provide technical support for virtual learning initiatives and participant communication.
• Act as a community administrator for Connect Extension, ensuring smooth account and content management.

Requirements:

• A tech-savvy communication professional capable of quickly mastering new technology systems.
• Exceptional writing skills, spanning from concise ad copy to engaging feature writing.
• Proficiency in customer relationship management technologies such as Hubspot and Salesforce.
• Experience managing multiple social media platforms, including Facebook, LinkedIn, and Instagram.
• Basic graphic design skills using platforms like Adobe or Canva.
• Familiarity with Google Suite and web-based communication practices.
• Strong interpersonal skills, enabling effective collaboration with diverse stakeholders.
• Availability for special events and occasional travel with a valid driver's license.
• Access to reliable technology and connectivity for remote work.
• Preferred experience in emergency response and planning.

Education and Experience:

• Bachelor’s Degree in Communication, Marketing, Public Relations, or a related field.
• Minimum three years of experience in the communication or marketing field.

Physical Requirements:

• Work is typically conducted in an office environment with minimal physical risk or effort.
• Availability for occasional in-state and out-of-state travel as required.