Tagged With "marketing campaign"
Blog Post
Live Stream Today at 3 PM ET! Wrapping Up the Pollinator Stewardship Pilot Program: Outcomes, Metrics & Next Best Steps
Join us here in Connect Extension for a live stream of today's webinar! The Prairie View A&M University Pollinator Pilot has come to a close. Join us to find out how the campaign helped PVAMU's Cooperative Extension Program reach new audience members via radio, digital and social media outreach initiatives. Joining me will be Adam Winters, Chief Innovation Officer for Land.US and creator of AgNearMe.com, as well as Erica Overfelt and Braden Kobeski, Social Media and Engagement Officers...
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Live Stream at 2 PM ET! Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Live Stream Available Here in Connect Extension Gain research insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages using social media. Presenters: Jackie Haven/Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture Jackie Haven oversees USDA’s...
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Re: Exploring Racial Equity and Access in Our Food System: Food Access, Equity and Farmers Markets
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
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New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...
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ICYMI: The New Nutrition Facts Label: What’s Changed and What’s Been Updated
Last week, we hosted three wonderful folks from the FDA Center for Food Safety and Applied Nutrition (CFSAN). They took us “behind the label” to share background on the changes and provide an in-depth tour of the updated Nutrition Facts label. CFSAN staff also shared educational materials and resources on the updated Nutrition Facts label for both health professionals and consumers. If you didn't get a chance to catch this presentation - the recording is available here ! By popular demand,...
Blog Post
Let’s Talk GMOs: A New Online Course from UConn CAHNR
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
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Re: Successful Strategies for Transferring Manure
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
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Re: Organic Dairy Systems Summit
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
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ICYMI: Getting Ready to Tell Consumers about MyPlate and the 2020 – 2025 Dietary Guidelines for Americans
Yesterday we had a fabulous panel from the USDA Center for Nutrition Policy & Promotion talk to us about MyPlate and the 2020-2025 Dietary Guidelines. 500 Cooperative Extension professionals joined us and brought some great questions with them for the 30 minute Q&A portion! If you didn't get a chance to catch it, the recording is now available . Additionally, @Barbara Jirka was kind enough to provide a copy of the slides and a handout - I've attached those to this post!
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Registration Open: Let’s Talk GMOs Online Course
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
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Re: Engaging Latinos and Creating Partnerships with Latino Media
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
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Re: COVID-19 Vaccine Education Toolkits for Cooperative Extension
Thanks for sharing the excellent resource Roger...and for giving some good context on how it might be used. Know that CDC also has a toolkit for essential works (think ag and food workers) is also important as well as we collaborate with our partners in Ag, Forestry, Sea Grant, and such. CDC Essential worker toolkit . We'll be preparing our workforce to handle both toolkits as part of a vaccination education campaign.
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Re: Engaging Latinos and Creating Partnerships with Latino Media
to register for the event, does you institution have to be an eXtension member?
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Re: Engaging Latinos and Creating Partnerships with Latino Media
I am a member of the Health Farms subgroup. I am interested in this webinar. How do I join the subgroup in order to register. Thank you, Rose
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Re: Engaging Latinos and Creating Partnerships with Latino Media
This particular event is for eXtension Foundation members. A listing of members is available at extension.org/current.
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Re: Engaging Latinos and Creating Partnerships with Latino Media
Yes, this event is for eXtension Foundation members.
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Re: Engaging Latinos and Creating Partnerships with Latino Media
This registration system to attend trainings is not working about 50% of the time. I think I registered and then can't get in.
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Re: Engaging Latinos and Creating Partnerships with Latino Media
I missed the event yesterday, I wasn't sure if I would receive a link or to view here on eXtension. Is the program recorded to view? Thank you so much, Kathleen Morgan
Blog Post
NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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Food Waste Reduction Challenge Begins April 12
A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Vaccinate With Confidence for COVID-19 (Activity 1)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) VACCINATE WITH CONFIDENCE FOR COVID-19 (ACTIVITY 1) DATES: MAY 1, 2021 - APRIL 30, 2022 ELIGIBILITY: The RFA for EXCITE Activity 1 is open to all Extension professionals at all Land-Grant Universities (1862, 1890, 1994). For Activity 1, one application per institution is eligible to be considered, determined at the...
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Navigating the Grocery Store Aisle and Creating a Food Marketing Game: An Extension Project Update
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food. Food manufacturers and distributors cover their boxes, cans, and bottles of processed foods with labels like “organic,” “all natural,” and “no sugar added” to suggest that their food has certain health benefits. But these labels are intended to improve product sales, not necessarily help consumers make healthy food choices. And when food marketing labels seem to...
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Extension Collaborative on Immunization Teaching and Engagement: May 2021 Immunization Education Programs Spotlight
Cooperative Extension programs are making an impact on communities across the country with immunization education efforts, particularly with vaccine-hesitant individuals. Activities include mobile vaccination clinics in partnership with local health organizations, social media campaigns, the development of online toolkits promoting research-based immunization information, and more. This month, the EXCITE program is highlighting how an immunization education program in Virginia implemented a...
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Home Hardening Q&A
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Re: Our Chemical Environment: How to Read Product Labels and Understand Marketing Terms
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
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Extension Collaborative on Immunization Teaching & Engagement Announces Funding Recipients for Activities 1 and 2
The Extension Foundation, in cooperation with the Extension Committee on Organization and Policy, through an Interagency Agreement with the USDA National Institute of Food and Agriculture and the Centers for Disease Control and Prevention (CDC) are funding the Cooperative Extension System to address health disparities among rural and other underserved communities. This initiative is called the Extension Collaborative on Immunization Teaching & Engagement (EXCITE). The EXCITE program...
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Let's Talk GMOs Online Course Available
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering an online course, Let’s Talk GMOs: Creating Consistent Communication Messages . Participants are introduced to the basics of genetically modified organisms (GMOs). They will learn...
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Re: Navigating the Grocery Store Aisle: Use Our Game In Your Extension Program
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
Blog Post
Navigating the Grocery Store Aisle: Use Our Game In Your Extension Program
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. Food manufacturers and distributors cover their boxed, canned, and bottled foods with labels like “whole grain” and “low-calorie” to suggest that their food has certain health benefits. Among the most misunderstood food marketing labels are “non-GMO,” “natural,” and “organic." The UConn Extension New Technologies in Agricultural...
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Unpeeled: The Case Files of Maya McCluen Game is Available for Extension Programs
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. The University of Connecticut (UConn) Extension New Technologies in Agricultural Extension (NTAE) team developed an interactive learning activity (or game), Unpeeled: The Case Studies of Maya McCluen . Our team sought to clarify food marketing labels and empower consumers to make science-based decisions while shopping. We hosted a...
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New Job Opening: Manager, Climate-Smart Ag Interactive Programming - Farm Journal's Trust In Food
I'm sharing the following opening in case anyone in the Extension community might have recommendations for a great person to fit the needs of this role -- recognizing you all work with so many fantastic collaborators across the U.S. Please feel free to email any questions or recommendations to me at NBirt@FarmJournal.com. Thank you! -Nate Birt, Vice President, Trust In Food , a Farm Journal initiative Trust In Food, a fast-growth startup division of 145-year-old Farm Journal, seeks a...