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Engaging Latinos and Creating Partnerships with Latino Media


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In this fast-paced webinar, Extension program educators, advisors and directors will learn best practices to reach and engage Latinos, and the importance of creating partnerships with their local media.

Topics include:

  • Audience
  • Messaging
  • Identifying community needs and priorities
  • Building relationships
  • Partnering with community organizations
  • Social media vs. traditional media

Participants will gain insight about how to take a multi-directional approach to outreach, and how to more effectively use traditional media outlets, including radio, print media, broadcast TV, and news releases.

Presented by Ricardo Vela, Program Manager, University of California ANR News and Information Outreach in Spanish (NOS)

Ricardo is a 33-year broadcast journalism professional. Prior to joining Extension, Ricardo worked for the Chicago Tribune and UnivisiΓ³n in Chicago. In Texas and Los Angeles, he worked as a national news correspondent for Univision and CNN. In San Diego,  Ricardo was Univision’s main news anchor for 14 years and hosted his own morning talk radio show for seven years.  He served as news director and anchor at EntravisiΓ³n (a UnivisiΓ³n affiliate) in Palm Springs. He has also worked at Telemundo in El Paso, Texas, both as a correspondent and later as news director.

As program manager of NOS, Ricardo supervises a team of Spanish-language experts who focus on disseminating the news and research regarding agriculture, nutrition, natural resources, and more, to Spanish-speaking communities across California.

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