Tagged With "small farm marketing"
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College of Menominee Nation and the University of Wisconsin-Madison Indigenous Food Sovereignty Initiative partner with eXtension through USDA-NIFA Cooperative Agreement
The U.S. Department of Agriculture (USDA) 2018-2022 Strategic Plan recognizes its role in helping provide access to safe and nutritious food for limited income people, by supporting limited resource individuals and families in their efforts to escape food insecurity and hunger and improve their well-being. These objectives require partnerships between State, local agencies, Federal, and public and private entities to support best practices in implementing effective programs and ensuring...
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May 25th Deadline: Farm Journal Monthly Story Lead Contest
This is just a reminder that the deadline for the monthly Farm Journal Story Lead contest is coming up for the month of May on the 25th ! In case you missed the details about this contest, I've included them below. We look forward to your submissions! The eXtension Foundation, in partnership with Farm Journal, is pleased to bring this opportunity to Cooperative Extension. Each month, we will offer a story lead contest right here in Connect Extension in the new Farm Journal Monthly Story Lead...
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Multi-State Bridging the GAPs Program Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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NEW Monthly Story Lead Contest! Your Chance to Get Published in Farm Journal!
The eXtension Foundation, in partnership with Farm Journal, is pleased to bring this opportunity to Cooperative Extension. Each month, we will offer a story lead contest right here in Connect Extension in the new Farm Journal Monthly Story Lead Contest group. Monthly winners, along with their Extension Directors and Administrators, will have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. Submissions for the contest are simply...
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NPSEC and Texas A&M Agrilife Extension partner with eXtension through USDA-NIFA Cooperative Agreement for Mass Media Pollinator Stewardship Effort
Advancing the role of integrated pest management, including effective use of pesticides, is critical to controlling the spread of harmful pests and diseases. It is estimated that 40 percent of global crops are lost to agricultural pests each year. The US Department of Agriculture Strategic Plan 2018-2022 emphasizes prevention and mitigation of agricultural pests and disease. There are recognized, undesirable effects associated with application and misuse of pesticides, especially by the...
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UNL’s Weather Ready Farms Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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Urban Agriculture Listening Sessions
The National Institute of Food and Agriculture (NIFA) recently posted a notice that they are taking stakeholder input to help inform and set priorities for $40 million of grant funding for research, education and extension around urban agriculture, indoor agriculture and emerging agriculture. To respond to NIFA with aggregated and organized comments, the Western Center for Metropolitan Extension and Research (WCMER), National Urban Extension Leaders (NUEL), and a number of local Farm Bureau...
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FSMA Help for Produce Growers
Please help Cooperative Extension help producers tackle On-Farm Water Treatment. Led by a multi-state team from North Carolina State University, Virginia Tech, the University of Tennessee, Washington State University, and the University of Florida, Cooperative Extension is implementing a free curriculum to help produce growers address on-farm water treatment pertaining to the Food Safety Modernization Act (FSMA). We need your help to ensure execution of the best program possible. To inspire...
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What’s it Like to Work with the eXtension Foundation as an NTAE Project? - Bridging the GAPs
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative Cooperative...
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Results from the May 2020 Farm Journal Monthly Story Lead Contest
Last month, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the May 2020 contest was about the important work Extension is doing to help farmers and rural...
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The Ins and Outs of the Learn Calendar on Connect Extension
I’ve received a number of GREAT questions about the Learn calendar here on Connect Extension. What is it? Who can use it? What’s the value in using it? I thought it would also be helpful to explain some of the things that are happening on the backend that many might not be aware of - and how you, as Cooperative Extension professionals, can take advantage of that with ease! First - who can use it? Anybody in Cooperative Extension can use it. You do not need to be a member of the eXtension...
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New Farm Stress Training Course Available
Extension practitioners wishing to learn more about how they can support farmers and ranchers experiencing high levels of stress brought on by the economic turmoil associated with COVID-19 are encouraged to participate in a new online training course supported by a coalition of agriculture-serving agencies and organizations. The training is a modified version of a curriculum originally developed by Michigan State University Extension that was adapted for use by the coalition. Members of the...
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How To Find the Recordings for Past Events & Search the Learn Calendar Archive
Last week, I posted about the Ins & Outs of the Learn Calendar on Connect Extension, the different things that happen behind the scenes when you publish an event to it, and how eXtension helps to market those events for you. Another question I often receive is where can I access the recording of a recent event? The short answer : for eXtension-hosted events, we update the calendar items with the recordings. I typically remove the “Register Here” button and replace it with “Recording...
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Market Research: The tool in your toolbelt you didn't know you had...or needed
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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May 2020 Story Lead Contest Winner Published in Farm Journal
On a congratulatory note, the winning story lead from the May 2020 contest has now been published in Farm Journal. The winning story lead came from the University of Hawaii at Manoa and was submitted by @Jeff Goodwin . From there, Farm Journal worked with the team at the University of Hawaii, including Dr. @Koon-Hui Wang , to produce the full story. The full story, Screenhouses Boost Marketable Yields for Farmers , is available here . In addition, Farm Journal featured this story on AgDay...
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Results from the June 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the June 2020 contest was about reducing food waste and we received several excellent submissions!
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Livestream Today at 2 PM ET!: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Open this post in Connect Extension to watch live! As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Year 1 Cooperative Agreement with USDA-NIFA, the eXtension Foundation partnered with a Nebraska Extension program called Weather Ready Farms to help accelerate their program implementation and impact. In addition to this initiative being documented in a peer-reviewed ePublication, this project received direct support from a third-party marketing firm specializing in...
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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New eFieldbook Available! Bridging the GAPs: Approaches to Treating Water On Farms
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Year 1 Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected a multi-state initiative including North Carolina State University, University of Florida, University of Tennessee, and Virginia Tech to participate in our program accelerator, receiving several wrap-around services from the eXtension Foundation to help with faster implementation and impact. One component of eXtension’s wrap-around services...
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June 2020 Story Lead Contest Winner Published In Farm Journal
Congrats @Stacey Stearns from UConn for submitting the winning story lead for the June 2020 Farm Journal Story Lead Contest . And thank you to everyone that submitted last month! The story, COVID-19 Needs Spurs Dairy - UConn Food Pantry Parternship has been published by Farm Journal. You can read the full story here . Today is the deadline for the July 2020 Farm Journal Monthly Story Lead contest here in Connect Extension. Several story leads have already been submitted; if you didn't get a...
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August 2020 Farm Journal Story Lead Contest: Soil Health
Get your story lead developed and published by Farm Journal! For this month’s Cooperative Extension feature, Farm Journal’s Trust In Food wants to hear from your county/state/region about an innovative research project, on-farm trial or farmer engagement program you or Extension is leading to help farmers measure, analyze and improve their soil health. Are you ready to pitch your story for a national audience? Post your submission in Connect Extension in the Farm Journal Monthly Story Lead...
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Results from the July 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the July 2020 contest was about how Extension is empowering farmers to maximize their use of...
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ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...
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FOLLOWERS or JOINERS?
My curiosity about leadership & management led me to connect with Don Shapiro of First Concepts Consulting. We had a great conversation about our mutually favorite topic...leadership! Here's his site where you can find out more about his offerings, thought leadership, etc... First Concepts Consulting During our conversation, he had two important insights... *Over the last 20 years (or so), there has been an almost exponential increase in the focus on leadership. Ok, maybe exponential...
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eXtension Selects 8 Projects For Acceleration From Cooperative Extension for 2020-2021
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected 8 projects from 33 competitive nominations across the system for year two to participate in its project accelerator program. The nomination process opened in May 2020 and closed in July 2020. All Land Grant Universities were eligible to submit nominations. The project period is September 1, 2020 to August 31, 2021. Requirements included: Projects...
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September 2020 Farm Journal Story Lead Contest: How Are You Bringing People in Your Local Communities Closer to Farmers and U.S. Agriculture?
For this month’s Cooperative Extension feature, Farm Journal’s Trust In Food seeks your stories about helping bring people in your local communities closer to farmers and U.S. agriculture. Amid COVID-19, many companies are reporting they will redouble efforts related to mitigating climate change, lowering environmental impact & helping consumers make sustainability-conscious purchasing decisions. What are you doing to help local consumers & farmers connect and better understand the...
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Results from the August 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the August 2020 contest was about about an innovative research project, on-farm trial or farmer...
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July 2020 Story Lead Contest Winner Published in Farm Journal
Congrats again to @Jason de Koff , Tennessee State University, for submitting the winning story lead for the July 2020 Farm Journal Monthly Story Lead contest here in Connect Extension. Thank you to everyone for your submissions each month! The story, Q&A: Maximize Drone ROI On Your Farm has been published by Farm Journal. You can read the full story here . Photo Credit: Corey Blick
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Farm Biosecurity Education Goes Virtual with Discovery Learning Series
A new virtual learning experience is helping youth in agriculture discover biosecurity, the preventative measures that protect farm animals from the spread of infectious diseases. The Healthy Farms Healthy Agriculture (HFHA) Project’s Biosecurity Learning Module Series is for students in grades 6 to 12, FFA and 4-H participants, college students studying animal science, and other agriculturally related youth groups.
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Urban Foods Systems Symposium in October will focus on climate, community, security, production and distribution
All things food in and for urban areas will be in focus during the 3 rd Urban Food Systems Symposium scheduled for virtual delivery on Wednesdays in Octobe r and hosted this year by Kansas State University and K-State Research and Extension. 2020 Urban Food Systems Symposium online sessions will be offered from 10 a.m. to 3 p.m. CDT every Wednesday in October. If you’ve got an interest in any aspect of urban food systems there’s a session for you and you are encouraged attend. The...
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Farm Journal Request for High-Res Images for Soil Health Improvement Workbook
Farm Journal is building a soil health improvement workbook in partnership with NRCS & a variety of leaders in agribusiness, farmer associations, food companies & NGOs and are looking for high-resolution images (with credit to the providing organization(s)/institutions) of: Soil infiltration test (each step of the process illustrated) Water mitigation table (each step) At-home rainfall simulator (each step) Any other at-home soil tests farmers can perform to assess specific facets of...
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Results from the September 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the June 2020 contest was about reducing food waste and we received several excellent submissions!
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August 2020 Story Lead Contest Winner Published in Farm Journal
Congrats @Becky Koch from NDSU for submitting the winning story lead for the August 2020 Farm Journal Story Lead Contest . And thank you to everyone that submitted! The story, Rings of Death: North Dakota Farmer Mitigates Challenges with Gypsum, Conservation Practices, has been published by Farm Journal. You can read the full story here. Have a story for the October 2020 contest? This month's topic is about farmer stress and the work are you doing that supports the well-being of farmers,...
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Organizations Partner to Combat the Digital Divide by Launching Searchable Wi-Fi Map for Needed Broadband Connections
American Connection Project organizations launch an interactive tool for users to locate more than 2,300 free Wi-Fi locations in 49 states ARDEN HILLS, MINN. (October 20, 2020) – Several partner organizations today announced the launch of the American Connection Project (ACP) interactive Wi-Fi map. The map provides a free resource to help the public locate more than 2,300 free Wi-Fi locations across 49 U.S. states. The map includes Wi-Fi locations from Land O’Lakes, Inc. and its ag retail...
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September Farm Journal Story Lead Contest Winner Published in Farm Journal!
Congrats @Stacey Stearns from UConn for submitting the winning story lead for the September 2020 Farm Journal Story Lead Contest . And thank you to everyone that submitted! The story, Sustainable Food Success Stories from Connecticut , has been published by Farm Journal. You can read the full story here. The November Story Lead contest will open on Monday! You can join the subgroup here .
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Results from the October 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the October 2020 contest was about Farmer Stress and Mental Health. We'd like to thank everyone that...
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ICYMI: Poetry As A Tool in Extension Programs
Last week, we were fortunate to host Dr. Hiram Larew, an award-winning poet, advocate, and leader in the Arts and Poetry community, and David Myers, an Ag Extension Agent at the University of Maryland Extension for a wonderful webinar! The purpose of their presentation was to demonstrate how poetry is being used to help deliver messages about an important agricultural issue, namely local and global hunger. They used hunger as an example to illustrate how poetry can be used when discussing a...
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ICYMI: 63 Extension Professionals joined the Connect Extension Chat on Gamifying Food Labels
Our team at University of Connecticut (UConn) Extension is developing a game to help consumers understand food labels. The Connect Extension chat included questions about food labels and gamification in Extension programs. You can access the chat archive at: https://connect.extension.org/chat-event/connect-extension-virtual-chat-gamifying-food-labels . Chat participants agreed that there is confusion with labels and terms among the consumer audiences. They don't know what is healthy and what...
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ICYMI: Development of market assessment tools for improved sustainability and profitability of small and medium-sized U.S. dairy farms
Atlantic Corporation thanks the extension professionals who joined them to discuss findings from their national consumer attitudes and preferences survey about local dairy. We enjoyed sharing our findings and providing demonstrations of our interactive spatial visualization tool, Dairy Market Assessment and Planning System (DairyMAPS). If you missed the presentation, the recording is now available and the PowerPoint slides are attached to this post. To help Atlantic improve the value and...
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Interest in Understanding Ecosystem Service Values by Conservation Professionals in the Northeastern US
A multi-state survey was implemented in December 2018 to assess the information needs of natural resource conservation professionals regarding the value of land conservation in their community. Findings reveal that most respondents do not have the information needed to incorporate ecosystem service values into planning and decision-making. There is opportunity for extension services to deliver economic information and training that can advance the management of conserved lands. Read the full...
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Results from the November/December 2020 Farm Journal Story Lead Contest
Last year, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the November/December 2020 contest was about the important work Extension is doing to better...
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Results from the January 2021 Farm Journal Story Lead Contest
Last year, the Extension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the January 2021 contest was about Ecosystem Service Supporting Practices & Opportunities...
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Register Now: Labor Management on Small and Medium-Sized Farms Seminar Series
Highlights from recent research on labor management and decision-making on small and mid-sized produce and livestock farms across the US.
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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Transformational Engagement in an era of Reskilling and Economic Recovery
New blog at Longview Engagement illustrates reskilling priority. Read and respond-- Transformational Engagement in an era of Reskilling and Economic Recovery - Longview Engagement Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapaho Community College For over 100 years, universities and community colleges have brought practical research and relevant education to their local communities and industry...
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October 2020 Farm Journal Story Lead Contest Winner Published in Farm Journal!
Congrats @Susan Harris from Nebraska Extension for submitting the winning story lead for the October 2020 Farm Journal Story Lead contest. Thank you to everyone that submitted. The story, Farmer Mental Health Highlighted in University of Nebraska Extension Workshop Series has been published by Farm Journal. You can read the full story here .
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February 2021 Farm Journal Story Lead Contest Winner
Congrats to @Will Hehemann from the University of Arkansas at Pine Bluff for submitting the winning story lead for the February 2021 Farm Journal Story Lead Contest. His story lead, Landowner Furthers Family Farm Legacy Through Partnership with UAPB Forestry Program was chosen and will be developed and published by the Farm Journal Trust in Food team. Congrats Will and UAPB! Thank you to everyone who submitted for the February 2021 contest, which was a spotlight on 1890 Land Grant Universities!
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Story Lead Contest Winner Published in Farm Journal
Congrats to @Brian Whitacre and Oklahoma State University for submitting the winning story lead for the November 2020 contest. That month's contest was about Rural Broadband Access. The full story, Rural Internet Program Pairs Oklahomans with Cellular Hotspots, was published by Farm Journal and is now available. March 2021 Contest: Carbon Markets For this month’s Cooperative Extension feature, Farm Journal’s Trust In Food wants to ask you about the work you are doing to help farmers or the...
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THE QUEST FOR TALENT EQUITY: ENGAGEMENT IN THE REGIONAL TALENT PIPELINE ECOSYSTEM
Photo by Clem Onojeghuo on Unsplash.com Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapahoe Community College As our society becomes more diverse, businesses and communities have moral and economic reasons to create systems with talent equity outcomes across the educational and labor market continuum. Higher education is rightly focused on educational equity, but this pandemic has demonstrated large...
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1890 Extension Leadership Academy Prepares Future Leaders To Act As Change Agents, Creates Culture of Innovation
The 1890s Extension Leadership Academy (ELA) is designed to prepare future and upcoming leaders in Cooperative Extension to act as change agents, with the goal of creating a culture that encourages and sustains innovation. The academy seeks to equip leaders to respond to critical challenges proactively. The ELA is offered in collaboration with Fort Valley State University & Extension Foundation , alongside key partners from Kentucky State University and Lincoln University. The most...