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Livestream Today at 2 PM ET!: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms


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As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Year 1 Cooperative Agreement with USDA-NIFA, the eXtension Foundation partnered with a Nebraska Extension program called Weather Ready Farms to help accelerate their program implementation and impact. In addition to this initiative being documented in a peer-reviewed ePublication, this project received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. 

Join Ashley Mueller (Nebraska Extension), Michael Bergland-Riese (Nebraska Extension), Hans Schmitz (Purdue University), Scott Reed (eXtension Catalyst), Bill Ervin (EG Integrated), and John Lotta (MSR Group) for a panel discussion to learn more about the key takeaways and findings of the market research, how its being used to further this project, how the surveys were conducted, and the experience of working with an outside firm to conduct market research for an Extension program. 

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