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ICYMI: Development of market assessment tools for improved sustainability and profitability of small and medium-sized U.S. dairy farms


Atlantic Corporation thanks the extension professionals who joined them to discuss findings from their national consumer attitudes and preferences survey about local dairy. We enjoyed sharing our findings and providing demonstrations of our interactive spatial visualization tool, Dairy Market Assessment and Planning System (DairyMAPS). If you missed the presentation, the recording is now available and the PowerPoint slides are attached to this post. To help Atlantic improve the value and functionality of the interactive tool, they encourage you to explore project findings using DairyMAPS at and then complete a brief, two-minute survey at


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