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ICYMI: Development of market assessment tools for improved sustainability and profitability of small and medium-sized U.S. dairy farms


Atlantic Corporation thanks the extension professionals who joined them to discuss findings from their national consumer attitudes and preferences survey about local dairy. We enjoyed sharing our findings and providing demonstrations of our interactive spatial visualization tool, Dairy Market Assessment and Planning System (DairyMAPS). If you missed the presentation, the recording is now available and the PowerPoint slides are attached to this post. To help Atlantic improve the value and functionality of the interactive tool, they encourage you to explore project findings using DairyMAPS at and then complete a brief, two-minute survey at


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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of useat

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