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New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

Aaron Weibe ·
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...
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Re: Free Publication: Eat Healthy, Be Active Community Workshops

Holly H. McPeak ·
All - I would be happy to provide an overview with you on a conference call about the Eat Healthy Be Active Community Workshops, i.e talking points, learning objectives, handouts, how to access videos, and creating the certificates for participants, and the Powerpoint for instructors/educators. Email me: Holly.McPeak@hhs.gov Please share "success stories" with me, as well! Would love to hear about your implementation and results!
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August 2020 Story Lead Contest Winner Published in Farm Journal

Aaron Weibe ·
Congrats @Becky Koch from NDSU for submitting the winning story lead for the August 2020 Farm Journal Story Lead Contest . And thank you to everyone that submitted! The story, Rings of Death: North Dakota Farmer Mitigates Challenges with Gypsum, Conservation Practices, has been published by Farm Journal. You can read the full story here. Have a story for the October 2020 contest? This month's topic is about farmer stress and the work are you doing that supports the well-being of farmers,...
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New Email Notification System for Connect Extension: Daily or Weekly Digest Now Available

Aaron Weibe ·
First, thank you all for being a part of Connect Extension. It is wonderful to see the different online events being shared to the Learn calendar from around the country and all the excellent content that you create! Since launching in March, we've heard one bit of feedback pretty regularly and that was the notification system here in Connect Extension. While users have always been able to customize their notification settings to their liking, we certainly understand that the default...
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Organizations Partner to Combat the Digital Divide by Launching Searchable Wi-Fi Map for Needed Broadband Connections

Aaron Weibe ·
American Connection Project organizations launch an interactive tool for users to locate more than 2,300 free Wi-Fi locations in 49 states ARDEN HILLS, MINN. (October 20, 2020) – Several partner organizations today announced the launch of the American Connection Project (ACP) interactive Wi-Fi map. The map provides a free resource to help the public locate more than 2,300 free Wi-Fi locations across 49 U.S. states. The map includes Wi-Fi locations from Land O’Lakes, Inc. and its ag retail...
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2, 10, 5, 7

Karl Bradley ·
Three PM is the most awkward time...it's too late or too early to do anything. We've all been there...racing against time to get something finished or reluctantly putting off something we don't have time to start. Uhh! Yet we know time is like having to spend all your money every day, it's a precious commodity, we must spend it wisely. We also know failing to plan is planning to fail. Here's a sample plan to spend your time "money" wisely every day! *2 hours in the AM Do something productive...
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High Performing Culture?

Karl Bradley ·
You don't have to look very hard these days to stumble on an article, video or interview about workplace culture. Here are a couple lists from Charlie Kim's company NextJump where employees (among many things) won't be fired ...they'll be coached . How are things going where you are? Top 12 Signals of LOW vs HIGH performing cultures LOW SIGNALS 1. Entitlement 2. Victim Mindset (everything is impossible, why bother?) 3. Death by 1,000 paper cuts (little things go wrong all the time) 4. No...
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ICYMI: The New Nutrition Facts Label: What’s Changed and What’s Been Updated

Aaron Weibe ·
Last week, we hosted three wonderful folks from the FDA Center for Food Safety and Applied Nutrition (CFSAN). They took us “behind the label” to share background on the changes and provide an in-depth tour of the updated Nutrition Facts label. CFSAN staff also shared educational materials and resources on the updated Nutrition Facts label for both health professionals and consumers. If you didn't get a chance to catch this presentation - the recording is available here ! By popular demand,...
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Re: 2, 10, 5, 7

Bonnie Braun ·
Over the years, I've learned to ask myself this question: What is the best use of my time right now? Works even when I only have 10 or 15 minutes.
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No Holes in the "Boat"

Karl Bradley ·
Gary Hamel says in his book The Future of Management , that the practice of management is to... "set & program objectives, motivate & align efforts, coordinate & control activities, develop & assign talent, gain & apply knowledge, amass & allocate resources, balance & meet stakeholders demands AND... build & nurture relationships." The companies that have survived crisis & thrived have leveraged the wisdom of all the members on their team. Companies where...
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Let’s Talk GMOs: A New Online Course from UConn CAHNR

Stacey Stearns ·
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
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Practicing Connection in a Complex World: Working Out Loud

Jessica B. ·
In this episode , hosts Jessica Beckendorf and Bob Bertsch explore john Stepper’s Working Out Loud framework in the context of building relationships for resilience. Jessica and Bob discuss five elements of Working Out Loud: purposeful discovery, relationships, generosity, visible work, and growth mindset. Subscribe on Apple Podcasts (iTunes), Google Podcasts , or Stitcher , or you can listen on our website .
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Integrating Perspectives

Karl Bradley ·
Anna McGrath from Godfrey Dadich Partners is one of the most enlightened people I've ever met. She's cool & wise which is a rare combo! Had the pleasure of attending a workshop she did called " Integrating Opposite Perspectives "...here are my notes from our time together... How can you ensure everyone is working towards a common goal when they all seem to be coming from so many different points of reference? Diverse ideas & perspectives can be a source of strength in your...
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September Farm Journal Story Lead Contest Winner Published in Farm Journal!

Aaron Weibe ·
Congrats @Stacey Stearns from UConn for submitting the winning story lead for the September 2020 Farm Journal Story Lead Contest . And thank you to everyone that submitted! The story, Sustainable Food Success Stories from Connecticut , has been published by Farm Journal. You can read the full story here. The November Story Lead contest will open on Monday! You can join the subgroup here .
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ICYMI: Poetry As A Tool in Extension Programs

Aaron Weibe ·
Last week, we were fortunate to host Dr. Hiram Larew, an award-winning poet, advocate, and leader in the Arts and Poetry community, and David Myers, an Ag Extension Agent at the University of Maryland Extension for a wonderful webinar! The purpose of their presentation was to demonstrate how poetry is being used to help deliver messages about an important agricultural issue, namely local and global hunger. They used hunger as an example to illustrate how poetry can be used when discussing a...
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6 Thoughts

Karl Bradley ·
We always show up for what we believe in. Life is a journey & we're always on the way. Are you headed in the direction you want? In reflection... Are you showing up for others in line with your values? Are you worrying about things you can't change but aren't willing to put effort into changing them? Are you caring, collaborating, coaching? What behaviors do you tolerate? We all get what we tolerate. Who have you helped recently? 6 Thoughts from Marshall Goldsmith 1. How smart or right...
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False Humility

Karl Bradley ·
Have you ever worked with or been around someone who constantly apologized for almost everything? They offer great suggestions. They offer great ideas. They offer great advice. But " sorry " seems to come along with everything. If you're a bit confused (like me!) in these situations...deep breath...that's totally natural. This was an issue for one of my colleagues. The barrage of apologies would disrupt the whole flow of work when they happened...and they happened a lot! Several of us tried...
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Role Model Mindset

Karl Bradley ·
We all endure difficulties in life. The thing we can lose sight of is that people are watching. People are being influenced by the way we show up to deal with challenges. They're curious about...How we stay centered? How we keep perspective? Do we remain kind to others on the journey? Adopting a role model mindset changes our behaviors because we want to be proud of how we got through the difficulties. This requires intention of how we want deal with the chaos. Are we getting better or just...
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ICYMI: 63 Extension Professionals joined the Connect Extension Chat on Gamifying Food Labels

Stacey Stearns ·
Our team at University of Connecticut (UConn) Extension is developing a game to help consumers understand food labels. The Connect Extension chat included questions about food labels and gamification in Extension programs. You can access the chat archive at: https://connect.extension.org/chat-event/connect-extension-virtual-chat-gamifying-food-labels . Chat participants agreed that there is confusion with labels and terms among the consumer audiences. They don't know what is healthy and what...
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Ask Extension In Transition

Aaron Weibe ·
Ask Extension (formerly Ask an Expert) has been an important national digital service and content asset since 2006. During the peak summer season this year, over 1100 experts handled about 11,000 questions per month. This year, eXtension launched two new projects with funding from its USDA-NIFA New Technologies for Ag Extension Cooperative Agreement: Building an artificial intelligence platform that provides information from a wide range of Extension educational resources Modernizing the...
Blog Post

Leadership Mistakes

Karl Bradley ·
"Leader is a position. Leadership is a behavior." While there are many versions of this out in the world it remains a great distinction. To the originator of this, we thank you, whoever you are! Leader is likely in your job description somewhere. It's in our leadership behaviors where we most often find problems. It's inevitable...we're going to make mistakes. We're human after all. The only real failure is not learning from failure. Here are some mistakes we (humans) can make when leading...
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ICYMI: Getting Ready to Tell Consumers about MyPlate and the 2020 – 2025 Dietary Guidelines for Americans

Aaron Weibe ·
Yesterday we had a fabulous panel from the USDA Center for Nutrition Policy & Promotion talk to us about MyPlate and the 2020-2025 Dietary Guidelines. 500 Cooperative Extension professionals joined us and brought some great questions with them for the 30 minute Q&A portion! If you didn't get a chance to catch it, the recording is now available . Additionally, @Barbara Jirka was kind enough to provide a copy of the slides and a handout - I've attached those to this post!
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Using Data to Understand the Community You Serve

Teja Pristavec ·
Are you or would you like to be using data in your work to understand and improve the communities you serve? Do you want to know more about about the opportunities you have to make data-driven decisions for your constituents' well-being, and to monitor your community's progress? Are you interested in sharing your experiences and needs with other Extension professionals? If so, join us for a virtual chat on Thursday, December 10, 2020, from 1pm to 2pm EST . Our team is preparing an eFieldBook...
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Recap of Video Production in Cooperative Extension Virtual Chat

Ruth Inman ·
As a result of the COVID-19 pandemic, many Cooperative Extension professionals are branching out to add simple video production to their skillset. In our virtual chat “Video Production in Cooperative Extension,” participants across institutions and job roles helped us understand more about training resources and needs related to video production in Extension.
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Re: Leadership Mistakes

April Wright Lucas ·
Thank you! I need to print this and apply to me forehead so that I do not forget the concepts. This is very good.
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Five Extension Project Teams Receive Seed-Funding Grants from Impact Collaborative Summit

Aaron Weibe ·
Twenty-five teams representing twenty-six Cooperative Extension institutions attended the first Virtual Impact Collaborative Summit on October 13th and 14th. Using technology – including Zoom and virtual whiteboards – participants were connected with tools, resources, coaches, facilitators, and Key Informants in a customized experience designed to catalyze their work. Teams were provided one-on-one coaching from twenty-six of our Impact Collaborative’s Innovation Facilitator network.
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ICYMI: Development of market assessment tools for improved sustainability and profitability of small and medium-sized U.S. dairy farms

Ray Bernier (Guest) ·
Atlantic Corporation thanks the extension professionals who joined them to discuss findings from their national consumer attitudes and preferences survey about local dairy. We enjoyed sharing our findings and providing demonstrations of our interactive spatial visualization tool, Dairy Market Assessment and Planning System (DairyMAPS). If you missed the presentation, the recording is now available and the PowerPoint slides are attached to this post. To help Atlantic improve the value and...
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Key Takeaways: Using Data to Understand the Community You Serve

Teja Pristavec ·
Key Takeaways: Using Data to Understand the Community You Serve Approximately thirty participants -- Extension professionals from all over the US, from Oregon to Ohio, Connecticut, and Virginia -- joined us today for a productive Connect Extension Virtual Chat on Using Data to Understand the Community You Serve. We discussed their experiences with data, their data-related needs, and and how we might best design and bring data literacy resources to Extension. You can access the chat...
Blog Post

Interest in Understanding Ecosystem Service Values by Conservation Professionals in the Northeastern US

Melissa Kreye ·
A multi-state survey was implemented in December 2018 to assess the information needs of natural resource conservation professionals regarding the value of land conservation in their community. Findings reveal that most respondents do not have the information needed to incorporate ecosystem service values into planning and decision-making. There is opportunity for extension services to deliver economic information and training that can advance the management of conserved lands. Read the full...
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Re: Email issues? Read this!

Bonnie Braun ·
Karl, These hints are quite helpful. I've preached and practiced making the subject line helpful to the reader. I often add a date if there's a deadline. I appreciate the same for others. Your article brought some new ideas which I intend to incorporate. I also like the logic structure you suggest for the action oriented emails. I find it's helpful to understanding and cuts time when the sender makes it clear what I'm to do with the email. Bonnie Braun
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Re: Email issues? Read this!

Erin (Yelland) Martinez ·
These are awesome ideas that I plan to incorporate! 😎
Blog Post

2021 Impact Collaborative Events: Registration Open NOW for eXtension Members!

Aaron Weibe ·
eXtension Foundation is pleased to announce open registration for several 2021 events in our Impact Collaborative program. This includes registrations for the Innovation Skill-Building Experience and the Impact Collaborative Innovation Facilitator Training. These events are for everyone inside eXtension Foundation member institution s . The eXtension Foundation invites all members to participate in the Impact Collaborative program to build skills in innovation, hone project & program...
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2020-2025 Dietary Guidelines for Americans and New MyPlate Resources

Aaron Weibe ·
The 2020-2025 Dietary Guidelines for Americans along with new MyPlate resources were released this morning! Big thanks to @Barbara Jirka, USDA-FNS Center for Nutrition Policy and Promotion for sharing this. Attached are two documents that contain information about the release.
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Get More Done in '21!

Karl Bradley ·
Wow, there was a ton thrown at us in 2020 and we're all looking forward to a new start in the new year. With every new year comes a new beginning, thinking about priorities & how to accomplish our meaningful choices. The attachment in this post from Hubspot highlights some aspects from their blog post on " How to stop the most common productivity prohibitors" Make Every Minute Count Keep Your Workspace Tidy Get Laser-Focused Reset & Recharge If you're curious about time-blocking or...
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Practicing Reflection

Jessica B. ·
If your year started like mine, it left you reeling from a packed schedule and more on your plate than you thought you had. I came into 2021 with a peaceful mindset, having just taken the bulk of two weeks off, but somehow still felt a little blindsided when my first day back at work came around. I decided I needed to do something before I allowed my year to continue down this path. So this past weekend, I spent some time reflecting and planning and now I feel even more ready for whatever...
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Workforce Readiness & Makerspace Team from Oregon Brings Community Partners to Impact Collaborative Summit, Wins Seed-Funding Grant for Western Region

Aaron Weibe ·
“The Impact Collaborative provided an ideal space for the Malheur Workforce Readiness team to work through a structured process that challenged their thinking and assisted them with building a strong, informed, foundation. It equipped them with critical insights on how to best evaluate their program and the potential impact, and better communicate and engage with their partners moving forward” - Anita Azarenko, Interim Vice President - Outreach and Extension, Extension Director, Oregon State...
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Motivational Messages

Karl Bradley ·
Inspiration can come from anywhere at anytime. Words have power. Power to cause action. Action that causes change. Change that helps us transition to a preferred future state. This ripple effect takes place every day yet we know being the change begins with something between your ears. Have your words caused this chain reaction? Have others' words had a profound effect that caused you to act? While you ponder those questions, ponder the action that was inspired by these messages. "If your...
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Re: Practicing Reflection

Rose Hayden-Smith ·
This is so wonderful. Just what I needed today. Thank you.
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Re: Colorado State Extension Mindful Engagement Project “Ready to go in a way we wouldn’t have been”, thanks to the Impact Collaborative Summit

Jessica B. ·
This sounds like I wonderful program - I will definitely be digging in to learn more!
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Re: Practicing Reflection

Jessica B. ·
@Rose Hayden-Smith - thank you so much! It's always good to hear since a podcast can be pretty one-way as far as communication goes 🙂
Blog Post

C.A.D.E.T.

Karl Bradley ·
During an assignment in Japan we had the chance to see many foreign & U.S. dignitaries. On one such visit, the Chief of Staff of the Air Force (a 4-Star General) visited. The Chief Master Sergeant of the Air Force traveled with him & it's his comments I'd like to share. He began his talk by saying there are some things that keep him up at night like suicides, domestic violence and assaults. The point he made was that none of these are indications we are living in to our core values.
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Atomic Habits: An Extension Conversation About Moving Forward in the New Year

Scott Reed ·
James Clear’s book, Atomic Habits: Tiny Changes, Remarkable Results , was the subject of a recent Connect Extension Virtual Chat. The hour-long interaction stimulated participants to extend Clear’s lessons into vignettes describing their personal and professional experiences with habits. The recorded chat can be found here . Atomic habits are intended to be small and easy to do-thus reinforcing their value by becoming a part of one’s identity. Multiple atomic habits can begin to influence...
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Registration Open: Let’s Talk GMOs Online Course

Stacey Stearns ·
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
Blog Post

FREE Course: The Science of Well-Being

Karl Bradley ·
Offered by Yale University, taught by Laurie Santos , delivered by Coursera! Course Description In this course you will engage in a series of challenges designed to increase your own happiness and build more productive habits. As preparation for these tasks, Professor Laurie Santos reveals misconceptions about happiness, annoying features of the mind that lead us to think the way we do, and the research that can help us change. You will ultimately be prepared to successfully incorporate a...
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COVID-19 Vaccine Education Toolkits for Cooperative Extension

Roger Rennekamp ·
Overcoming hesitancy to receive the new COVID-19 vaccines is a growing issue across the U.S. despite more 400,000 deaths resulting from virus to date. According to a recent report published by the Kaiser Family Foundation, rural residents are among the most vaccine hesitant groups with seven in ten rural residents expressing at least some reluctance to receive the vaccine. But as trusted members of the communities they serve, Cooperative Extension faculty and staff are in a unique position...
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BOSS or LEADER

Karl Bradley ·
We've all seen graphics detailing the differences between a boss & leader . There are indeed many distinct qualities separating these roles with the primary being responsibility. The more of it you have in any given enterprise can define the overarching role you provide. What many have realized is that you can be an amazing boss but ineffective as a leader. Leadership is the choice to positively influence those around you regardless of position, title, standing, rank or responsibility...
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Impact Collaborative Announces Rev-Up Your Virtual Leadership Series for Extension Professionals Leading Five or More Peers

Aaron Weibe ·
For 2021, the eXtension Foundation’s Impact Collaborative program is hosting a series available to eXtension Foundation member institutions . This series is led by Karl Bradley, Leadership Development Specialist, eXtension Foundation. Last year we all pivoted quickly as we redefined how to accomplish our work almost exclusively in shared virtual spaces. The topics in this series are a result of our work with individuals & teams from across Cooperative Extension wondering: What does...
Blog Post

Good Soil!

Karl Bradley ·
The people we surround ourselves with are more valuable than words can often express. Recently, an old friend popped into my mind so I reached out to catch up. He was amazing, generous & supportive as always. We spoke about many things but the most prevalent & surprising was workplace culture. He spent some 27 years in the newspaper business only to be unceremoniously let go in the name of “progress”. Their loss was another’s gain. His one-of-a-kind voice & magnetic temperament...
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Asset Based Community Recovery - Add Your Voice!

Jessica B. ·
The pandemic has shown us that we can’t do anything alone. However, we can use our experience and the experiences of others to learn and grow from this pandemic to be better prepared for future disasters and emergencies. That's our invitation to you. If you work with community groups, local government, families, businesses, non-profits, farmers, youth, or any other sector of communities, consider joining us for one of our upcoming Asset-based Community Recovery Workshops! Through the...
Blog Post

Acquiescence or Agreement

Karl Bradley ·
Nobody goes into meetings thinking... Let's make some bad decisions today! Collaboration is a must to move any enterprise forward. Decisions on how & what to do are largely made in meetings. Whether deciding on innovation or the stability of continuity, the input of everyone is essential. Acquiescence is a silent or passive assent or submission. Agreement is an understanding between entities to follow a specific course of conduct. Silence from the team is acquiescence . This leads to the...
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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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