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Tagged With "media"

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ICYMI: Back To the Future: Using Mass Media for Extension Communications Webinar

Molly Immendorf ·
Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats. 
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What’s It Like to Work with the eXtension Foundation as an NTAE Project? - Using Mass Media for Extension Messaging

Aaron Weibe ·
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support, accelerate, and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative...
Blog Post

ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Aaron Weibe ·
Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...
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Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Debra Sweeten ·
Phones are the primary device (especially for Hispanics) to access social media. Budget and Savings are key words that are powerful motivators; tie these words into messaging and your call to action. Visual, step-by-step, beginning with the elemental step and don't skip steps. These are the key things I got from listening to this zoom. The phone being primary device surprised me, as I thought computer, but this zoom raised my awareness that many urban folks don't have computer but do have...
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Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Aaron Weibe ·
Debra, thanks so much for joining us and those are some great takeaways!
Blog Post

New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

Aaron Weibe ·
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...
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Re: New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

Aaron Weibe ·
@Kara Maddox , @Tom Smith , @Courtney Weatherbee
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Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Aaron Weibe ·
No sweat! Thanks for checking it out! There are 4 other webinars in this series if you're interested and I'd be happy to send them over!
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Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Christian Woods ·
This had some great information! Thank you for putting it together!
Blog Post

Food Waste Reduction Challenge Begins April 12

Deanne Meyer ·
A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...
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A Conversation with Dr. Scott Reed, Extension Foundation Catalyst

Rose Hayden-Smith ·
Scott Reed is an emeritus of Oregon State University (OSU), where he served in various College of Forestry roles. He was a professor, executive associate dean, Extension program leader, and Dean and Director of OSU’s Extension Service. Scott served as the OSU’s Vice Provost for University Outreach and Engagement. He pioneered the innovative Open Campus, linking educational resources to advance college and career readiness, degree completion, and community development. Scott holds BS and MS...
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NTAE Program Spotlight: Digital Technology in Extension Education ePublication

MelaniePugsley ·
As we get closer to kicking off a new year of our NTAE Accelerator program , we will catch up with past program teams to share their project stories and outcomes! This week's program spotlight features Dr. Rose Hayden-Smith , the Extension Foundation's 2020 Fellow for Technology in Extension. During Rose's fellowship, she created the first version of the Using Digital Technology in Extension Education ePublication , which provides a digital platform for aggregating content, tools, and...
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New for Extension Foundation Members: Video Resource Library in Connect Extension

Aaron Weibe ·
The Extension Foundation has created a database available for Cooperative Extension professionals from Extension Foundation Member Institutions . This member resource was designed to provide Extension Professionals with concise and succinct tutorials, tips, and introductions on various subjects applicable to Cooperative Extension Professionals. It can be found on the main navigation of Connect Extension and is visible to Foundation members. To get your free Connect Extension account,...

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