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ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

 

Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating.  Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages using social media. She was also joined by Jackie Haven, Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. 

There was a wonderful turnout of approximately 400 Cooperative Extension professionals for this event! THANK YOU for joining, and for all of your excellent questions. If you didn't get a chance to see it, we've updated the Learn calendar event with a link to the recording. You can find that here

Additionally, there were a number of requests for a copy of the slides from this presentation. I have attached those to this post below!

Big thanks to Jessica and Jackie for a wonderful presentation!

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Phones are the primary device (especially for Hispanics) to access social media.  Budget and Savings are key words that are powerful motivators; tie these words into messaging and your call to action. Visual, step-by-step, beginning with the elemental step and don't skip steps.  
These are the key things I got from listening to this zoom.  The phone being primary device surprised me, as I thought computer, but this zoom raised my awareness that many urban folks don't have computer but do have smart phones.  Anyway, I got a lot of awareness from the zoom.
 

Debra, thanks so much for joining us and those are some great takeaways!

Phones are the primary device (especially for Hispanics) to access social media.  Budget and Savings are key words that are powerful motivators; tie these words into messaging and your call to action. Visual, step-by-step, beginning with the elemental step and don't skip steps.  
These are the key things I got from listening to this zoom.  The phone being primary device surprised me, as I thought computer, but this zoom raised my awareness that many urban folks don't have computer but do have smart phones.  Anyway, I got a lot of awareness from the zoom.
 
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