Skip to main content

ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

 

Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating.  Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages using social media. She was also joined by Jackie Haven, Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. 

There was a wonderful turnout of approximately 400 Cooperative Extension professionals for this event! THANK YOU for joining, and for all of your excellent questions. If you didn't get a chance to see it, we've updated the Learn calendar event with a link to the recording. You can find that here

Additionally, there were a number of requests for a copy of the slides from this presentation. I have attached those to this post below!

Big thanks to Jessica and Jackie for a wonderful presentation!

Attachments

Add Comment

Comments (4)

Newest · Oldest · Popular

This had some great information! Thank you for putting it together!

No sweat! Thanks for checking it out! There are 4 other webinars in this series if you're interested and I'd be happy to send them over!

Phones are the primary device (especially for Hispanics) to access social media.  Budget and Savings are key words that are powerful motivators; tie these words into messaging and your call to action. Visual, step-by-step, beginning with the elemental step and don't skip steps.  
These are the key things I got from listening to this zoom.  The phone being primary device surprised me, as I thought computer, but this zoom raised my awareness that many urban folks don't have computer but do have smart phones.  Anyway, I got a lot of awareness from the zoom.
 

Debra, thanks so much for joining us and those are some great takeaways!

Phones are the primary device (especially for Hispanics) to access social media.  Budget and Savings are key words that are powerful motivators; tie these words into messaging and your call to action. Visual, step-by-step, beginning with the elemental step and don't skip steps.  
These are the key things I got from listening to this zoom.  The phone being primary device surprised me, as I thought computer, but this zoom raised my awareness that many urban folks don't have computer but do have smart phones.  Anyway, I got a lot of awareness from the zoom.
 
Post

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

×
×
×
Link copied to your clipboard.
×