Tagged With "direct marketing"
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The Ins and Outs of the Learn Calendar on Connect Extension
I’ve received a number of GREAT questions about the Learn calendar here on Connect Extension. What is it? Who can use it? What’s the value in using it? I thought it would also be helpful to explain some of the things that are happening on the backend that many might not be aware of - and how you, as Cooperative Extension professionals, can take advantage of that with ease! First - who can use it? Anybody in Cooperative Extension can use it. You do not need to be a member of the eXtension...
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How To Find the Recordings for Past Events & Search the Learn Calendar Archive
Last week, I posted about the Ins & Outs of the Learn Calendar on Connect Extension, the different things that happen behind the scenes when you publish an event to it, and how eXtension helps to market those events for you. Another question I often receive is where can I access the recording of a recent event? The short answer : for eXtension-hosted events, we update the calendar items with the recordings. I typically remove the “Register Here” button and replace it with “Recording...
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Market Research: The tool in your toolbelt you didn't know you had...or needed
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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Livestream Today at 2 PM ET!: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Open this post in Connect Extension to watch live! As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Year 1 Cooperative Agreement with USDA-NIFA, the eXtension Foundation partnered with a Nebraska Extension program called Weather Ready Farms to help accelerate their program implementation and impact. In addition to this initiative being documented in a peer-reviewed ePublication, this project received direct support from a third-party marketing firm specializing in...
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...
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FOLLOWERS or JOINERS?
My curiosity about leadership & management led me to connect with Don Shapiro of First Concepts Consulting. We had a great conversation about our mutually favorite topic...leadership! Here's his site where you can find out more about his offerings, thought leadership, etc... First Concepts Consulting During our conversation, he had two important insights... *Over the last 20 years (or so), there has been an almost exponential increase in the focus on leadership. Ok, maybe exponential...
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eXtension Selects 8 Projects For Acceleration From Cooperative Extension for 2020-2021
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected 8 projects from 33 competitive nominations across the system for year two to participate in its project accelerator program. The nomination process opened in May 2020 and closed in July 2020. All Land Grant Universities were eligible to submit nominations. The project period is September 1, 2020 to August 31, 2021. Requirements included: Projects...
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Re: Companion Planting For Vegetables II
This is a complete book on vegetables. Everything you need to know.
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ICYMI: Development of market assessment tools for improved sustainability and profitability of small and medium-sized U.S. dairy farms
Atlantic Corporation thanks the extension professionals who joined them to discuss findings from their national consumer attitudes and preferences survey about local dairy. We enjoyed sharing our findings and providing demonstrations of our interactive spatial visualization tool, Dairy Market Assessment and Planning System (DairyMAPS). If you missed the presentation, the recording is now available and the PowerPoint slides are attached to this post. To help Atlantic improve the value and...
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Interest in Understanding Ecosystem Service Values by Conservation Professionals in the Northeastern US
A multi-state survey was implemented in December 2018 to assess the information needs of natural resource conservation professionals regarding the value of land conservation in their community. Findings reveal that most respondents do not have the information needed to incorporate ecosystem service values into planning and decision-making. There is opportunity for extension services to deliver economic information and training that can advance the management of conserved lands. Read the full...
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Results from the November/December 2020 Farm Journal Story Lead Contest
Last year, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the November/December 2020 contest was about the important work Extension is doing to better...
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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Transformational Engagement in an era of Reskilling and Economic Recovery
New blog at Longview Engagement illustrates reskilling priority. Read and respond-- Transformational Engagement in an era of Reskilling and Economic Recovery - Longview Engagement Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapaho Community College For over 100 years, universities and community colleges have brought practical research and relevant education to their local communities and industry...
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THE QUEST FOR TALENT EQUITY: ENGAGEMENT IN THE REGIONAL TALENT PIPELINE ECOSYSTEM
Photo by Clem Onojeghuo on Unsplash.com Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapahoe Community College As our society becomes more diverse, businesses and communities have moral and economic reasons to create systems with talent equity outcomes across the educational and labor market continuum. Higher education is rightly focused on educational equity, but this pandemic has demonstrated large...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Immunization Education Pilot Projects (Activity 2)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) IMMUNIZATION EDUCATION PILOT PROJECTS (ACTIVITY 2) DATES: MAY 1, 2021 - APRIL 30, 2023 ELIGIBILITY: The RFA for EXCITE Activity 2 is open to all Land Grant University CES professionals. Each LGU may apply as part of an unlimited number of lead and collaborating applications for EXCITE Activity 2. At most, one project per...
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USDA to Host Educational Webinar Series on Livestock Mandatory Reporting in June 2021
The U.S. Department of Agriculture will host a series of three live educational webinars about USDA’s Livestock Mandatory Reporting (LMR) Program from Tuesday, June 8, through Thursday, June 10, 2021.
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Extension in the 21st Century: A Conversation with Chuck Hibberd
Dr. Chuck Hibberd. Image Credit: University of Nebraska-Lincoln Charles "Chuck" Hibberd is an emeritus professor of the University of Nebraska, where he held several academic positions, including Dean of Cooperative Extension. His email tagline reads "Chuck Hibberd, retired Extensi on Director (but not done yet)." He directed the University's Panhandle Research and Extension Center for 13 years. Chuck also served as Extension director, associate dean of agriculture, and assistant vice...
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In Conversation with Dr. Rick Klemme
Dr. Rick Klemme grew up on a farm in east-central Illinois. He received his BA in economics and math from Illinois State University. He later earned an MA and Ph.D. in agricultural economics from Purdue. Rick began his nearly four-decade Extension career as an agricultural economist at the University of Wisconsin-Madison (UW). He later became Dean and Director of UW Extension. Rick transitioned from that assignment to serve as the Executive Director of Extension’s Committee on Organization...
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ICYMI: Shop Simple with MyPlate and More MyPlate Updates!
Last week, we were joined by the MyPlate team from the USDA Center of Nutrition Policy and Promotion (CNPP) for a preview of two MyPlate tools that will help Americans make healthy food choices. Big thanks to @Barbara Jirka from USDA-CNPP for helping to organize this! New to the USDA - Shop Simple with MyPlate , allows individuals to find cost-saving opportunities in their local area and discover new ways to prepare budget-friendly foods. The panelists presented the background on the...
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DISRUPTING ENGAGEMENT OR ENGAGEMENT, THE DISRUPTER?
Dave King, Professor Emeritus, Oregon State University When the analog-to-digital information evolution began in the mid 1990s, Extension and engagement—as functions of higher education—appeared to be likely targets for disruption. Yet, today, fundamental aspects of Extension and engagement appear to be untouched by disruptive competition. Or do they? “The past is prologue,” wrote William Shakespeare. So a quick review of Extension and the digital evolution, and what we can learn from...
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UBUNTU lives!
UBUNTU is the social philosophy that Nelson Mandela and Desmond Tutu used to unite post-apartheid South Africa. It says... I am only because you are. Quick story: An anthropologist visited a village in Africa and set up an experiment. He put a basket of fruit under the biggest tree in the village, lined up all the kids in the village and said they were going to have a race. The first one to the basket got to enjoy the fruit. He lined them up and sent them off with a "ready, set, go!" None of...
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ICYMI: Using the Dietary Guidelines for Americans to Promote Healthy Aging
This week, Julia Quam from the HHS Office of Disease Prevention and Health Promotion joined us for a wonderful webinar on Using the Dietary Guidelines for Americans to Promote Healthy Aging. For the first time, the Dietary Guidelines for Americans, 2020-2025 provides nutrition guidance by life stage, including specific guidance for older adults. Older adults have unique nutrition needs, experience changes in body composition, and face increased risks of malnutrition and chronic disease,...
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Mass Media: Sustaining Pollinators
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Let's Talk Money
University of Illinois Extension is providing a series of six free online workshops to help families learn about personal finances as well as strategies for talking about money. The workshops are held each Thursday evening beginning May 5. The one-hour sessions start at 6:30 p.m. Registration is required at go.illinois.edu/TalkMoney to receive Zoom connecting information. If a reasonable accommodation is needed to participate, contact Camaya Wallace Bechard , Extension consumer economics...
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Re: Planning AHEAD—Advance Directives, Handling Financial Chances, Estate Planning, and Arriving at Decisions for the End of Life
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
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Fair Access to Credit
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Tips to Build a Diversified Investment Portfolio
A key theme in investing that never goes out of style is building a diversified portfolio to reduce investment risk. Below are eight key investing concepts for Extension educators to suggest to their clients: Quantify Your Goals - Encourage clients to write down their goals with the projected cost and a time deadline. Doing this will help them select appropriate investments and provide the motivation required today to set money aside for the future. Discuss Risk - Explain that investment...
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Tips to Cope with Market Volatility
With respect to investments, the word “volatility” refers to sharp up and down movements in prices. Read on for several tips for Extension educators to share with clients to help them cope with market volatility.