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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Tagged With "mass media"

Blog Post

4/15/20 Webinar Resources

Molly Immendorf ·
Do you want to know a little more about the topic and our presenters or the list of prepared questions for the live session? See the attached documents for answers to those questions and more.
Blog Post

Chat archive from Back to the Future webinar

Molly Immendorf ·
Take a look at this lively discussion prompted by the recent webinar.
Blog Post

ICYMI: Back To the Future: Using Mass Media for Extension Communications Webinar

Molly Immendorf ·
Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats.
Blog Post

Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
It’s been awhile since our last webinar back in April, and we’re pleased to announce an update on our Pollinator Pilot Campaign: Over the last few weeks, Kara Maddox, Creative Director for NPSEC, has led the charge with Prairie View A&M's Nathan Hermond, lead entomologist on the Pollinator Pilot Campaign. Together, the team created the Pollinator Prep Guide to help folks identify, attract and protect pollinators in their backyard and gardens this summer.
Comment

Re: Mass Media Team Creates Pollinator Prep Guide

Aaron Weibe ·
ALL of them look super awesome! It's hard to decide what I like best! Mind if I also share this in the larger Connect Extension group?
Comment

Re: Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
Great idea, Aaron! Thank you!
Blog Post

Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
It is with great excitement that we have an official launch date for the Pollinator Pilot with Prairie View A&M Cooperative Extension - June 22 - just in time for National Pollinator Week! Please join our upcoming webinar this Wednesday on June 17th to learn about the campaign content creation process. Our PowerPoint for the webinar is attached!
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-3 Metrics are in!

Kara Maddox ·
We are excited to announce the Week 1-3 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. Social media metrics coming soon! For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us .
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-6 Metrics are in!

Kara Maddox ·
It's been an exciting run - our Prairie View A&M Cooperative Extension Pilot has concluded on our radio and digital networks. Below are the metrics from our radio and digital outreach initiatives: AgNearMe.com, the campaign landing page received a total of 2,732 website views during the six weeks. Radio messaging brought in a total of 1,243 unique website visitors, and our digital providers brought in a total of 1,489 unique website visitors 27 people visited the PVAMU website after...
Blog Post

Prairie View A&M Cooperative Extension Campaign Webinar - Metrics & Next Best Steps!

Kara Maddox ·
Greetings! Our Pollinator Pilot has come to an end - register for our webinar below to find out how it went! Click here to register! The webinar is scheduled for tomorrow (8/25) at 3PM EST. Here is the description below: The Prairie View A&M University Pollinator Pilot has come to a close. Join us to find out how the campaign helped PVAMU's Cooperative Extension Program reach new audience members via radio, digital and social media outreach initiatives. Joining me will be Adam Winters,...
Blog Post

Mass Media: Sustaining Pollinators eFieldbook Now Available!

Kara Maddox ·
The National Pesticide Safety Education Center (NPSEC) is excited to announcement our eFieldbook - now available - through eXtension. In this guide, we talk about how the Pollinator Project with Prairie View A&M University came to fruition. Join our interactive polls and discussions today! Click here to access the eFieldbook All you need is your LinkedIn login information - and you have immediate access. As always, please feel free to reach out to me if you have questions, comments or...
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Ashley Bates

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DiMarco

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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