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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Tagged With "Extension Messaging"

Blog Post

Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
It’s been awhile since our last webinar back in April, and we’re pleased to announce an update on our Pollinator Pilot Campaign: Over the last few weeks, Kara Maddox, Creative Director for NPSEC, has led the charge with Prairie View A&M's Nathan Hermond, lead entomologist on the Pollinator Pilot Campaign. Together, the team created the Pollinator Prep Guide to help folks identify, attract and protect pollinators in their backyard and gardens this summer.
Comment

Re: Mass Media Team Creates Pollinator Prep Guide

Aaron Weibe ·
ALL of them look super awesome! It's hard to decide what I like best! Mind if I also share this in the larger Connect Extension group?
Comment

Re: Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
Great idea, Aaron! Thank you!
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-6 Metrics are in!

Kara Maddox ·
It's been an exciting run - our Prairie View A&M Cooperative Extension Pilot has concluded on our radio and digital networks. Below are the metrics from our radio and digital outreach initiatives: AgNearMe.com, the campaign landing page received a total of 2,732 website views during the six weeks. Radio messaging brought in a total of 1,243 unique website visitors, and our digital providers brought in a total of 1,489 unique website visitors 27 people visited the PVAMU website after...
Blog Post

Vote on our Butterfly Garden Guide today!

Kara Maddox ·
Nathan Hermond of Prairie View A&M University Cooperative Extension and I continue to develop content for our Pollinator Stewardship Initiatives. Please vote on the design you like best below: Let's see the designs! As summer comes to a close, we continue to develop pollinator stewardship content with a Fall Pollinator Guide, a Winter Garden Guide and a Pollinator Prep Guide for Spring, 2021! Stay tuned for our upcoming webinar hosted by PVAMU in partnership with the Houston Museum of...
Blog Post

New Moth Garden Guide Now Available!

Kara Maddox ·
Nathan Hermond of Prairie View A&M University and I are pleased to announce our new Moth Garden Guide! Click below to view our new guide today! https://agnearme.com/guides/ We are in the process of building a Fall Garden Guide - as well as a Creepy Crawler Guide set to launch for Halloween! Stay tuned for updates! If you or your Extension Community would like to work together to build similar guides, please feel free to reach out. We are here to help!
Blog Post

Mass Media: Sustaining Pollinators eFieldbook Now Available!

Kara Maddox ·
The National Pesticide Safety Education Center (NPSEC) is excited to announcement our eFieldbook - now available - through eXtension. In this guide, we talk about how the Pollinator Project with Prairie View A&M University came to fruition. Join our interactive polls and discussions today! Click here to access the eFieldbook All you need is your LinkedIn login information - and you have immediate access. As always, please feel free to reach out to me if you have questions, comments or...
Blog Post

Vote on our Fall Garden Guide today!

Kara Maddox ·
To help folks take advantage of all things Fall, Nathan Hermond with Prairie View A&M University Extension and I are putting together a Fall Garden Guide! Click below to vote on your favorite design today: Vote here! As always, please feel free to reach out if you have comments, questions, suggestions or ideas! Check out 99designs for your creative projects. Cheers to all things Fall, y'all!
Blog Post

Vote on our Fall Planting Guide Today!

Kara Maddox ·
Greetings Team! Nathan Hermond at Prairie View A&M University Cooperative Extension and I are rounding the last few laps on the designs for our Fall Garden Guide. Which design do you like best? Let us know by clicking below: Vote Here! We are excited to announce our Guide to All Things Fall is now available on AgNearMe.com. Stay tuned to find out what we have planned for our Thanksgiving Special - as well as our Holiday Season Guides. If you're interested in learning more about how...

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This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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