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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Unpacking the Content Creation Process: How NPSEC Optimizes Existing Cooperative Extension Resources


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Launching a state-wide campaign can be daunting, but the content creation process doesn't have to be! In this webinar, Kara Maddox from the National Pesticide Safety Education Center (NPSEC) and Nathan Hermond from Prairie View A&M University Cooperative Extension describe how they transformed existing Pollinator Stewardship Resources into an engaging Pollinator Prep Guide.

Designed to engage Millennials and their families across the state of Texas, our Pollinator Prep Guide asks folks to identify, attract and protect pollinators in their yards and gardens this summer. Wondering how they maintained the integrity of Cooperative Extension Messaging? Join us for our webinar where we will also reveal the winning Pollinator Prep Guide design

This presentation is hosted by the eXtension Foundation and highlights one of the New Technologies for Agricultural Extension (NTAE, Cooperative Agreement with USDA-NIFA) 2019-2020 projects. This project is focused on using mass media for Extension messaging; learn more about this project here

Do you have a early stage, high potential program or project? Learn more about our upcoming nomination process for Year 2 here. Nominations begin on June 15th, 2020.

Presented By:

@Kara Maddox is the Creative Director of Communications for the National Pesticide Safety Education Center (NPSEC). Kara’s responsibilities include developing and implementing communications & marketing strategies, managing digital content and social media activity, and supporting Corporate Social Responsibility engagement efforts for NPSEC.

Kara joins the NPSEC team after 10 years of teaching in higher education. She is an Associate Professor of English and Communications at Georgia Military College. Her teaching career began when she was fifteen years old living just outside the city of Chicago where she worked as a Sensei with Illinois Shotokan Karate Club. She is a two-time national champion and junior Olympian in kumite.

In 2005, Kara moved down south to attend the University of Georgia where she double majored in English and English Education. She holds a Master of Education in Curriculum and Instruction from Augusta State University. In 2018, Kara earned her Master of Arts degree in Communications from Johns Hopkins University with concentrations in Public Relations & Digital Communications. She is the founder of KJMdigital and now lives in Colorado Springs, CO.

Nathan Hermond is an entomologist with Prairie View A&M University. He studies insects, spiders and other wildlife that impact agriculture and urban environments. Between raising live insects, creating collections and presenting publicly about his studies, he is increasingly more immersed in this incredible world's scientific marvels, and is excited to share them with as many people as he can!

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