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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Tagged With "Campaign"

Blog Post

Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
It’s been awhile since our last webinar back in April, and we’re pleased to announce an update on our Pollinator Pilot Campaign: Over the last few weeks, Kara Maddox, Creative Director for NPSEC, has led the charge with Prairie View A&M's Nathan Hermond, lead entomologist on the Pollinator Pilot Campaign. Together, the team created the Pollinator Prep Guide to help folks identify, attract and protect pollinators in their backyard and gardens this summer.
Comment

Re: Mass Media Team Creates Pollinator Prep Guide

Aaron Weibe ·
ALL of them look super awesome! It's hard to decide what I like best! Mind if I also share this in the larger Connect Extension group?
Comment

Re: Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
Great idea, Aaron! Thank you!
Blog Post

Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
It is with great excitement that we have an official launch date for the Pollinator Pilot with Prairie View A&M Cooperative Extension - June 22 - just in time for National Pollinator Week! Please join our upcoming webinar this Wednesday on June 17th to learn about the campaign content creation process. Our PowerPoint for the webinar is attached!
Comment

Re: Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Adenea Thompson ·
Where is the information to join the webinar? I see the date but no registration or links.
Comment

Re: Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
This is a great question, Adenea! Here is how to register: https://extension.zoom.us/webi...rgUBNlR_qm4Waznk0Y6A
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1 Metrics are in!

Kara Maddox ·
We are thrilled to announce the Week 1 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us!
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-3 Metrics are in!

Kara Maddox ·
We are excited to announce the Week 1-3 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. Social media metrics coming soon! For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us .
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-6 Metrics are in!

Kara Maddox ·
It's been an exciting run - our Prairie View A&M Cooperative Extension Pilot has concluded on our radio and digital networks. Below are the metrics from our radio and digital outreach initiatives: AgNearMe.com, the campaign landing page received a total of 2,732 website views during the six weeks. Radio messaging brought in a total of 1,243 unique website visitors, and our digital providers brought in a total of 1,489 unique website visitors 27 people visited the PVAMU website after...

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