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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.


New Infographic from NAPPC (The North American Pollinator Protection Campaign)

Hi Team! It's Kara Maddox from the National Pesticide Safety Education Center. Below is a new infographic to help raise awareness for pesticide safety brought to you by the North American Pollinator Protection Campaign. This infographic provides four steps to successfully reading a pesticide label: Click here to download. If you'd like hard copies, please let me know! We are gearing up for another NTAE Year 4 project. Stay tuned to find out more! -Kara Maddox (

New Pawnee Nation College Summer Harvest Guide

This week the National Pesticide Safety Education Center (NPSEC) is excited to share the Summer/Fall Harvest Guide created in partnership with Pawnee Nation College. This guide highlights foods for harvest, while also preserving the Pawnee language. Click here to view the full guide today! As a tribal community college, the Pawnee Nation College is dedicated to promoting social responsibility, service to the community, and research that contribute to the cultural, social, and economic...

BUZZZZZZ - It's a Wasp Guide for Springtime in Texas!

It's Springtime and Nathan Hermond with PVAMU and I have a Spring Wasp Guide in the works. Please take a moment to vote on the design you like best. CLICK HERE TO VOTE! The final design will be posted on and included in NPSEC's April Newsletter. Please let me know if you're not interested in receiving a digital copy by emailing Happy Spring!

Vote on our Fall Planting Guide Today!

Greetings Team! Nathan Hermond at Prairie View A&M University Cooperative Extension and I are rounding the last few laps on the designs for our Fall Garden Guide. Which design do you like best? Let us know by clicking below: Vote Here! We are excited to announce our Guide to All Things Fall is now available on Stay tuned to find out what we have planned for our Thanksgiving Special - as well as our Holiday Season Guides. If you're interested in learning more about how...

Vote on our Fall Garden Guide today!

To help folks take advantage of all things Fall, Nathan Hermond with Prairie View A&M University Extension and I are putting together a Fall Garden Guide! Click below to vote on your favorite design today: Vote here! As always, please feel free to reach out if you have comments, questions, suggestions or ideas! Check out 99designs for your creative projects. Cheers to all things Fall, y'all!

Mass Media: Sustaining Pollinators eFieldbook Now Available!

The National Pesticide Safety Education Center (NPSEC) is excited to announcement our eFieldbook - now available - through eXtension. In this guide, we talk about how the Pollinator Project with Prairie View A&M University came to fruition. Join our interactive polls and discussions today! Click here to access the eFieldbook All you need is your LinkedIn login information - and you have immediate access. As always, please feel free to reach out to me if you have questions, comments or...

New Moth Garden Guide Now Available!

Nathan Hermond of Prairie View A&M University and I are pleased to announce our new Moth Garden Guide! Click below to view our new guide today! We are in the process of building a Fall Garden Guide - as well as a Creepy Crawler Guide set to launch for Halloween! Stay tuned for updates! If you or your Extension Community would like to work together to build similar guides, please feel free to reach out. We are here to help!

In Case You Missed It - Webinar Recording Now Available for PVAMU Pollinator Pilot

Greetings Extension Family! We are excited to share the recording from this week's webinar on PVAMU's Pollinator Pilot: Outcomes, Metrics & Next Best Steps. Click below to watch the webinar today! Click here for webinar recording. Attached is the PowerPoint Presentation from the webinar. In this resource, you will find metrics from our 6-week pilot, as well as Braden's Waggle Dance video! Our team continues to work with PVAMU to create accessible pollinator stewardship resources. Visit...

Prairie View A&M Cooperative Extension Campaign Webinar - Metrics & Next Best Steps!

Greetings! Our Pollinator Pilot has come to an end - register for our webinar below to find out how it went! Click here to register! The webinar is scheduled for tomorrow (8/25) at 3PM EST. Here is the description below: The Prairie View A&M University Pollinator Pilot has come to a close. Join us to find out how the campaign helped PVAMU's Cooperative Extension Program reach new audience members via radio, digital and social media outreach initiatives. Joining me will be Adam Winters,...

Vote on our Butterfly Garden Guide today!

Nathan Hermond of Prairie View A&M University Cooperative Extension and I continue to develop content for our Pollinator Stewardship Initiatives. Please vote on the design you like best below: Let's see the designs! As summer comes to a close, we continue to develop pollinator stewardship content with a Fall Pollinator Guide, a Winter Garden Guide and a Pollinator Prep Guide for Spring, 2021! Stay tuned for our upcoming webinar hosted by PVAMU in partnership with the Houston Museum of...

Prairie View A&M Cooperative Extension Campaign Week 1-6 Metrics are in!

It's been an exciting run - our Prairie View A&M Cooperative Extension Pilot has concluded on our radio and digital networks. Below are the metrics from our radio and digital outreach initiatives:, the campaign landing page received a total of 2,732 website views during the six weeks. Radio messaging brought in a total of 1,243 unique website visitors, and our digital providers brought in a total of 1,489 unique website visitors 27 people visited the PVAMU website after...

New Pollinator Garden Guide is Now Available!

Thank you to everyone who took the time to vote on the design for the Pollinator Garden Guide! We are excited to announce the guide is ready for download on 🤗 Click here to download the guide today! Stay tuned for our finalized Pollinator Pilot Metrics. We are wrapping up our radio and digital campaign segments this week! Follow us on social to learn more about our #PrairieViewPollinatorProject pilot campaigns on Facebook , Twitter and Instagram . For more information regarding...

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat