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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Tagged With "content creation"

Blog Post

ICYMI: Back To the Future: Using Mass Media for Extension Communications Webinar

Molly Immendorf ·
Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats.
Blog Post

Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
It’s been awhile since our last webinar back in April, and we’re pleased to announce an update on our Pollinator Pilot Campaign: Over the last few weeks, Kara Maddox, Creative Director for NPSEC, has led the charge with Prairie View A&M's Nathan Hermond, lead entomologist on the Pollinator Pilot Campaign. Together, the team created the Pollinator Prep Guide to help folks identify, attract and protect pollinators in their backyard and gardens this summer.
Blog Post

Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
It is with great excitement that we have an official launch date for the Pollinator Pilot with Prairie View A&M Cooperative Extension - June 22 - just in time for National Pollinator Week! Please join our upcoming webinar this Wednesday on June 17th to learn about the campaign content creation process. Our PowerPoint for the webinar is attached!
Comment

Re: Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Adenea Thompson ·
Where is the information to join the webinar? I see the date but no registration or links.
Comment

Re: Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
This is a great question, Adenea! Here is how to register: https://extension.zoom.us/webi...rgUBNlR_qm4Waznk0Y6A
Blog Post

In Case You Missed It - Webinar Recording Now Available for PVAMU Pollinator Pilot

Kara Maddox ·
Greetings Extension Family! We are excited to share the recording from this week's webinar on PVAMU's Pollinator Pilot: Outcomes, Metrics & Next Best Steps. Click below to watch the webinar today! Click here for webinar recording. Attached is the PowerPoint Presentation from the webinar. In this resource, you will find metrics from our 6-week pilot, as well as Braden's Waggle Dance video! Our team continues to work with PVAMU to create accessible pollinator stewardship resources. Visit...
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Aaron Weibe

Extension Foundation
Aaron Weibe

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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