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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Prairie View A&M Cooperative Extension Campaign Week 1 Metrics are in!


We are thrilled to announce the Week 1 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension!

In our first week, we had 507 visitors to our campaign website - This is where our audience can find our Pollinator Prep Guide. We had 377 visits to our How-To Guides page to download the prep guide. To find out more about how our Pollinator Prep Guide was created, click here to view the webinar recording.

We will continue to provide updates during our six week campaign. For more information about this initiative, feel free to reach out to me at!

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About the Extension Foundation

This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of use at

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