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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Tagged With "Metrics"

Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1 Metrics are in!

Kara Maddox ·
We are thrilled to announce the Week 1 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us!
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-3 Metrics are in!

Kara Maddox ·
We are excited to announce the Week 1-3 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. Social media metrics coming soon! For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us .
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-6 Metrics are in!

Kara Maddox ·
It's been an exciting run - our Prairie View A&M Cooperative Extension Pilot has concluded on our radio and digital networks. Below are the metrics from our radio and digital outreach initiatives: AgNearMe.com, the campaign landing page received a total of 2,732 website views during the six weeks. Radio messaging brought in a total of 1,243 unique website visitors, and our digital providers brought in a total of 1,489 unique website visitors 27 people visited the PVAMU website after...

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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