The Washington State University (WSU) EXCITE team has been working to enhance their toolkit based on feedback and how it has been utilized by EXCITE teams. These updates aim to make the toolkit even more effective for Extension professionals.
Getting to the Heart and Mind of the Matter: A Toolkit to Build Confidence as a Trusted Messenger of Health Information was developed by the WSU EXCITE team, Erica W. Austin, Bruce William Austin, Paul David Bolls, Zena Marie Edwards, Shawn K. Domgaard, Di Mu, Nicole H. O’Donnel, Courtney Payne, Pamela Rose, and Anya Sheftel.
This toolkit is designed to empower all Extension professionals to be confident, informed participants in vaccine and health education initiatives within their communities. Its focus isn’t just on what to communicate, but more importantly, on how to communicate effectively with different audiences. Backed by research and grounded in theory, the multidisciplinary approach of this toolkit emphasizes the role of both emotion and reason in behavior change communication.
The 5th edition of the toolkit, now available here! This updated version includes key additions, such as the integration of Health Equity, techniques for conducting Motivational Interviewing in group settings, applying science media literacy for real-time fact-checking, and showcasing effective outreach with a focus on social media strategies.
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