Tagged With "marketing campaign"

By ADM Rachel Levine, Assistant Secretary for Health In May we celebrate two National Health Observances, Older Americans Month and National Physical Fitness and Sports Month , both of which offer opportunities to explore the benefits of regular physical activity and their importance to healthy aging. Older adults – individuals aged 65 years and older – can reap big rewards from sitting less and moving more. As we age, the activities we do in everyday life can become more challenging. Being...

Everyone needs physical activity to be healthy. But when, where, and how you get that activity is entirely up to you! Move Your Way® , the promotional campaign for the second edition of the Physical Activity Guidelines for Americans , aims to help people of all ages and abilities find safe and fun ways to get active. And now, you can share how you move with the world ! Starting today, you can record a 7-60 second video telling us about your favorite physical activities, or how you help...

It's important for Extension Programs to stay current on the latest strategies for engaging with their audiences and be able to adapt and create new strategies in order to reach their communities more widely or effectively. The Extension Foundation offers a variety of resources to help you discover new ways to reach, understand and engage with your audience. Through Connect Extension, you can find videos and publications that can teach you new strategies to improve engagement and promotion...

Cooperative Extension has been given the opportunity to continue immunization education work through the Extension Collaborative on Immunization Teaching and Engagement (EXCITE). The Extension Foundation, in cooperation with the Extension Committee on Organization and Policy (ECOP), through an Interagency Agreement with the USDA National Institute of Food and Agriculture (NIFA) and the Centers for Disease Control and Prevention (CDC) are funding the Cooperative Extension System to increase...

Yesterday, the U.S. Department of Health and Human Services released the Physical Activity Guidelines for Americans Midcourse Report: Implementation Strategies for Older Adults (Midcourse Report). The Midcourse Report is a guide to help policy makers; exercise and health professionals; health care providers; gerontologists; built environment professionals; local, state, territorial, and tribal leaders; and others working with older adults implement strategies to support physical activity...

By Dr. Tiffany Lange, Psy.D. (she/her/hers) In a society where conformity is expected and non-conformity must be “explained”, there are many misperceptions about the LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, and related identities) community. Biology and nature are not binary categories, our world is full of spectrums. Yet, society often oversimplifies people and identities into binary categories: we’re either “this” or “that.” Known as social categorization, this...

By: Sara Croymans adapted by Anna Peterson Part 1 of this blog post introduced the topic of military mental health and suicide and provided a variety of resources. To learn more, go back and read the blog post here . Many Service members and veterans with mental health needs are not seeking treatment for mental health care. One study found that more than 60% of veterans of the Iraq war that screened positive for post-traumatic stress disorder (PTSD), generalized anxiety, or depression did...

ODPHP is inviting those who are committed to helping people live healthier lives through increased physical activity to a webinar all about Move Your Way® — the promotional campaign of the second edition of the Physical Activity Guidelines for Americans . On September 21 from 1 to 2 p.m. ET , join ODPHP for Using the Move Your Way Brand to Promote Physical Activity . ODPHP will share an overview of the Move Your Way brand and tips on how to use campaign materials — including posters, fact...

The Move Your Way® campaign — the promotional campaign for the second edition of the Physical Activity Guidelines for Americans — helps health professionals encourage people to be active where they live, learn, work, and play. ODPHP is pleased to announce the Move Your Way Campaign Community on LinkedIn: a space for professionals who are already using Move Your Way, and for those who want to learn more about the campaign, to engage with each other, share ideas, and connect with ODPHP. The...

Unlike impulsive buying, emotional spending is frequently heightened by stress, grief, or moments of happiness or sadness. Regardless of these triggers, they can impact your finances negatively. For example, you shop to make yourself feel better after a bad day at work. As a result, compulsive shopping and spending stems from an impulse disorder habit that can be addictive for many. The relationship between money and happiness is now seen as complete. Aknin, Wiwad, and Hannibal (2018)...

Do you have any suggestions for tools like graphic organizers or worksheets that help people to think about and define their values?

Chris, I created and used a worksheet that I found effective with a college class a few weeks ago. It requires the participants to list all their values. Then, identify short-term, mid-term, and long-term goals related to their top (3) values from their list and explain how finance aligns with their specific goal. We then have an open discussion about barriers that can keep us from reaching our goals, and because life sometimes throws us a curve ball, we also address how to overcome the...

Written by: Jason Jowers, MS, MFT, Virginia Tech Every October, communities across the United States come together to observe National Bullying Prevention Month. Bullying is a widespread problem in the U.S. that affects millions of children, adolescents, and even adults. Bullying behavior is very common. According to the CDC, about 1 in 5 high school students reported being bullied on school property and 1 in 6 high schoolers reported being bullied electronically in the last year (CDC,...

October is National Health Literacy Month, a time to highlight the importance of understanding and effectively communicating health information. At a time when accurate and reliable health information is crucial, Extension professionals feeling confident to be a trusted messenger to their audience is so important. If you haven't had a chance to check it out yet, we want to remind Extension professionals about a valuable resource from - the Washington State EXCITE team! Explore the toolkit...

Veterans Day always falls on November 11 of each year. This date was chosen to commemorate the anniversary of the end of World War 1, which occured at the 11th hour of the 11th day of the 11th month in 1918. Much of the world, especially Europe, recognized this date as Armistice Day. They Showed Up The veterans of the Revolutionary War showed up with flintlock hunting rifles. The day after Pearl Harbor, brave citizens showed up to wait in long lines at recruiting stations for World War II.

I find that people often state their values, but then recognize a great misalignment between their habits/ actions/ behaviors and the values they thought they prioritized. The Value Clarification worksheet you shared gives a great start to recognition of potential disconnect, and can help formulate discussions or internal reflections leading to a meaningful reassessment (of behaviors and/or values) to influence goal setting and progress. Thanks for sharing!

The NIKE company is over 50 years old. What? How did that happen? No matter what your preference is on athletic apparel, you have to admit they've been a leader in this arena. They have been very consistent in offering high-quality products people need to get out there and "just do it". They have also had their moments of intensity. The decision to create a whole product line around a single athlete, Michael Jordan. The "Bo Knows" campaign with multi-sport athlete Bo Jackson only to have him...

The Virginia Cooperative Extension EXCITE Team and the Virginia Department of Health (VDH) conducted a symposium on November 3rd, 2023 to discuss the EXCITE project funded through CDC and ways that Virginia Cooperative Extension Agents could get involved in vaccine education! This session introduced our vaccine ambassadors and their roles in their respective localities, provided background on adult vaccinations and the current vaccination schedule, and discussed approaches to communicating...

Pollinators like bees, bats, and butterflies are vital for human health because they transfer pollen between plants, allowing many fruits, vegetables, and nuts that nourish us to grow and reproduce. Without these busy pollinators, our diets would be less diverse and lack essential vitamins and minerals found in pollinator-dependent crops. Educating youth about the importance of pollinators is critical. It empowers them to become stewards of these vital creatures, ensuring a healthy future...

Oregon State University’s College of Agricultural Sciences is seeking a Director of Marketing and Communications. Apply by May 13, 2024 for full consideration.

Summary: Join our team as a Marketing and Communications Coordinator, a pivotal role supporting the Extension Disaster Education Network (EDEN). This 12-month contract position offers a dynamic opportunity to lead and shape EDEN's branding and marketing initiatives. Application Due Date: Open until filled. Application Link: https://registry.extension.org/241215416755151 Contact: Fred Schlutt, fredschlutt@extension.org Position Available: EDEN Marketing and Communications Coordinator (Remote)...