Tagged With "online marketing"
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What’s it Like to Work with the eXtension Foundation as an NTAE Project? - Bridging the GAPs
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative Cooperative...
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The Ins and Outs of the Learn Calendar on Connect Extension
I’ve received a number of GREAT questions about the Learn calendar here on Connect Extension. What is it? Who can use it? What’s the value in using it? I thought it would also be helpful to explain some of the things that are happening on the backend that many might not be aware of - and how you, as Cooperative Extension professionals, can take advantage of that with ease! First - who can use it? Anybody in Cooperative Extension can use it. You do not need to be a member of the eXtension...
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How To Find the Recordings for Past Events & Search the Learn Calendar Archive
Last week, I posted about the Ins & Outs of the Learn Calendar on Connect Extension, the different things that happen behind the scenes when you publish an event to it, and how eXtension helps to market those events for you. Another question I often receive is where can I access the recording of a recent event? The short answer : for eXtension-hosted events, we update the calendar items with the recordings. I typically remove the “Register Here” button and replace it with “Recording...
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Market Research: The tool in your toolbelt you didn't know you had...or needed
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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Livestream Today at 2 PM ET!: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Open this post in Connect Extension to watch live! As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Year 1 Cooperative Agreement with USDA-NIFA, the eXtension Foundation partnered with a Nebraska Extension program called Weather Ready Farms to help accelerate their program implementation and impact. In addition to this initiative being documented in a peer-reviewed ePublication, this project received direct support from a third-party marketing firm specializing in...
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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Re: 24th Annual Booker T. Washington Economic Development Summit
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
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ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...
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FOLLOWERS or JOINERS?
My curiosity about leadership & management led me to connect with Don Shapiro of First Concepts Consulting. We had a great conversation about our mutually favorite topic...leadership! Here's his site where you can find out more about his offerings, thought leadership, etc... First Concepts Consulting During our conversation, he had two important insights... *Over the last 20 years (or so), there has been an almost exponential increase in the focus on leadership. Ok, maybe exponential...
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eXtension Selects 8 Projects For Acceleration From Cooperative Extension for 2020-2021
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected 8 projects from 33 competitive nominations across the system for year two to participate in its project accelerator program. The nomination process opened in May 2020 and closed in July 2020. All Land Grant Universities were eligible to submit nominations. The project period is September 1, 2020 to August 31, 2021. Requirements included: Projects...
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Re: Modeling Healthy Technology Behaviors for Young Children
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...
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Re: Utah's Rural Online Initiative: Connecting Rural Communities with Remote Work
Automated message: Thanks for sharing this event! If you can, please remember to update this listing after your event with a link to the recording. You can do that by coming back to your event here in Connect Extension, clicking "Manage Event" and then "Edit Event." From there, I suggest adding the words "Recording Available Here" to the top of your event and linking out to the recording. Example: Recording Available Here Thanks for helping us make this an awesome archive of resources for...