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The choice of success...


Do you choose to succeed?

Successful people very often believe they're doing what they're doing because they choose to...not because they have to.  They are committed, not simply compliant. This is normally a positive belief.

Here's the issue...

The more committed we are to anything, the harder it is for us to admit it's not working.  This is very difficult for any successful person who's committed, chose to do it and who's heart & soul is in it.  It's great to believe we're committed.  It's great to believe that we've chosen to succeed.  On the other hand, it's healthy to recognize when we've leaned our ladder against the wrong wall & realize when something just isn't going to succeed.

Choosing to succeed means both committing to seeing how far we can go with something & recognizing the need to move on when it's over.

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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