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Practice Your ABCD's


Sir Richard Branson has started around 256 different companies. After that many, who's counting anymore!?  How can someone be curious enough about that many things to start something in each of them?

"Creativity is characterized by the ability to perceive the world in new ways, find hidden patterns, make connections between seemingly unrelated phenomena and generate solutions."
-Steve Jobs

Branson does this by practicing his ABCD's: Always Be Connecting the Dots.

"Be on the lookout for what is new and interesting. Take time to use your intuition to interpret what you have discovered to generate great ideas. Focus and direct your ideas on creating value for your (internal & external) customer."
-Richard Branson

Through this technique he continuously sparks creativity in himself and with others.

See Opportunity Everywhere

Ex: Nobody in the history of the world has ever really needed socks but everyone would like to have their feet warm.

It's not about the socks, it's about the warmth we all need.  And so it is with many opportunities, we just have to connect the right dots to reveal the innovation.

The good news is that it's not always on you, it's in others as well!  Who are you being to awaken possibilities in others?

Can't wait to see what cool opportunity you find!

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This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of useat

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