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The general background of this research is that many Extension organizations are still evaluating the use of Customer Relationship Management (CRM) systems or are not currently considering adopting CRM technologies. This study examines where Extension organizations are in their adoption of CRM technologies and their perceptions and attitudes towards CRM adoption and implementation. The theoretical framework for this research is based on the technology acceptance model (TAM) to better...

The Extension Foundation released a new research publication titled " A Qualitative Investigation of the Technology Acceptance Model in the U.S. Cooperative Extension Service on the Adoption of Customer Relationship Management Systems ." Authored by Dr. Aaron Weibe, Extension Foundation's communication and engagement manager for his recently awarded PhD, the study delves into the Technology Acceptance Model (TAM) and its role in Extension adopting Customer Relationship Management (CRM)...