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Writing Discoverable Online Content

It is no longer enough just to offer online content. The tremendous competition for the online customer base makes getting discovered in search engines harder and harder. To be competitive, the content must be unique, compelling, and useful — that is, content that evokes a call to action for learners. eXtension's goal is to help communities create engaging, non-duplicate content that can easily be found through search engines. Join us for this session and we will explore writing discoverable content together.

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About the Extension Foundation

This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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