It is no longer enough just to offer online content. The tremendous competition for the online customer base makes getting discovered in search engines harder and harder. To be competitive, the content must be unique, compelling, and useful — that is, content that evokes a call to action for learners. eXtension's goal is to help communities create engaging, non-duplicate content that can easily be found through search engines. Join us for this session and we will explore writing discoverable content together.