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Using Technology to Broaden Parent Engagement and Increase Impact with Parents of Young Children

Parents today are less likely to attend traditional parenting programs. Instead, they are increasingly seeking information online and using social media and mobile devices to access it.

Learn how to use two FREE, effective and innovative technological resources to meet parents of young children where they are and increase the impact of your programming with them.

Luisa Soaterna, text4baby multicultural & outreach specialist, will highlight the successes of text4baby and how you can easily incorporate it into your work with moms with smartphones.

A team of Extension specialists will show how Just in Time Parenting connects the needs of today’s parents for reliable, research-based information with your needs as Extension professionals to quickly get evaluation data for your stakeholder reports.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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