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Social Media Cheerleaders: Building a Volunteer Digital Advocacy Program

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Social Media Cheerleaders: Building a Volunteer Digital Advocacy Program

The best people to talk about your organization are the people who love it and know it best. Join DIY Social Media Strategist Christine Gritmon and Cornell Cooperative Extension of Rockland County's Charlie Pane for this program all about tapping into existing social networks to get your organization’s messages out and deepen your online impact. We’ll talk about how to:

  • Incorporate your staff and board Members’ social connections
  • Recruit new board members and volunteers with a strong network of connections
  • Start and manage a Volunteer Advocacy Program as part of marketing/outreach plan

Register online at

Volunteers make the best cheerleaders. Our brochures/cards/handouts help them spread the word face to face, but do we give them comparable tools for digital outreach?

Join DIY Social Media Strategist Christine Gritmon and Cornell Cooperative Extension of Rockland's Charlie Pane to learn how to mobile volunteers to share your mission on social media.

Considering all the recent changes to how we connect with one another, there is no better time to start incorporating volunteers into your digital outreach efforts!

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

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