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Results of Virtual Focus Groups on Small Businesses and Rural Communities

The NCRCRD hosted virtual focus groups of professionals working with rural businesses (home based, retail, and manufacturing). The virtual interactions included polls and open-ended questions with participants from around the nation.  Open-ended responses were analyzed with qualitative software using the community capitals as an organizing framework. Responses indicate substantial differences in business needs and challenges across sectors. The project was supported by the Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture, Award number 2017-67023-26242.

Presented by Linda Niehm and Steve McKinney, Iowa State University;Craig Wesley Carpenter and Anders Van Sandt, Texas A&M University; and Scott Loveridge, Michigan State University.

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Rosa Soliz (Guest)

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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