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Results of Virtual Focus Groups on Small Businesses and Rural Communities

The NCRCRD hosted virtual focus groups of professionals working with rural businesses (home based, retail, and manufacturing). The virtual interactions included polls and open-ended questions with participants from around the nation.  Open-ended responses were analyzed with qualitative software using the community capitals as an organizing framework. Responses indicate substantial differences in business needs and challenges across sectors. The project was supported by the Agricultural and Food Research Initiative Competitive Program of the USDA National Institute of Food and Agriculture, Award number 2017-67023-26242.

Presented by Linda Niehm and Steve McKinney, Iowa State University;Craig Wesley Carpenter and Anders Van Sandt, Texas A&M University; and Scott Loveridge, Michigan State University.

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