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NeVC: How to engage clientele effectively using social media technologies

How to engage clientele effectively using social media technologies--Technology is continually evolving and Extension personnel need to know how to use social media technologies in an effective and engaging manner. Anyone can have a Facebook page, group, etc.; knowing how to reach the target audience effectively through the use of social media is what we hope to share. By attending this session, Extension personnel will hear success stories regarding the use of Facebook and be introduced to new social media technologies they may find useful in their jobs. The goal is to share with Extension personnel the techniques that Kentucky Extension personnel have found to be successful in their use of social media such as Facebook. [Steve Garner, Chris Canjar, Rich Phelps, Joanna Coles, Betsy Ann Tracy, Melissa Goodman, Kristin Goodin, University of Kentucky]


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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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