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eXtension Strategies and Direction

Ask an Expert 2.0

From the 2011-2014 Strategic Roadmap: "Develop a second generation Ask an Expert system to take advantage of user engagement to serve as a learning and conversation hub. Mechanisms need to be explored to publicly expose these answers, and to facilitate conversations and learning around them."

Arguments supporting this effort include the concepts of openness, engagement, broadening reach, allowing learners to learn from each other, enhancing context when answering, opportunity to dispel misinformation that might be expressed, increased sense of providing responsible answers by experts.

Arguments opposed to this effort are concerned with accuracy and credibility of responses provided, legal implications, de-emphasis of peer-reviewed material, the perceived or real increase or demand for monitoring responses, concern for privacy, top-down mandate from management of eXtension.

Content Appraisal/SEO

From the 2011-2014 Strategic Roadmap:
â€Ē "Develop strategies to increase search discoverability that includes an emphasis on publishing original content through eXtension rather than duplicating and/or borrowing content from other resources."
â€Ē "Continue supporting Content Reviews (Brain Traffic) and enhancements to maximize search engine optimization (SEO). Create working models of ideal, original content to support best practices. Aggressively monitor developments in SEO and proactively educate learning communities to maximize discoverability."

Supporting arguments: Content that is not discoverable through search engines does no one any good; need to mitigate impact of Google search change; too much redundant material.

Concerned arguments: Demands much time for CoPs with lots of content; it competes with time for developing content; too many demands stacked on top of each other; deadlines are unreasonable; CMB not sufficiently involved; top-down mandate from management of eXtension.


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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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